Reports
Protecting your reputation has never been more important than it is today. And we take a closer look at our Reputation Report. Company’s, businesses and brands are all concerned about their online reputation and the risks that they are facing from negative press, fake reviews, social media and much more. The Reputation Report is our […]
25 May 2021 · Igniyte
Blog
Life is famously unpredictable – and even the best-loved brands and personalities can find themselves in the throes of a full-on PR crisis. When things do go wrong it’s how you prepared you are to handle a crisis and how you react that determines, and hopefully limits, the extent of the damage to your reputation. […]
18 December 2018 · Igniyte
Reports
Protecting a positive business reputation is a real challenge. A big worry for many companies is the reputational risk they’re facing from negative press, reviews, social media and more. The Reputation Report is our latest research into the scale of the problems facing businesses in the UK. Reputational risk Working in today’s highly transparent, fast-paced digital […]
13 March 2018 · Igniyte
Blog
As the oldest tennis competition in the world, Wimbledon has cultural heritage extending far beyond most sports games. Some say it’s the most snobbish event in sport, but there’s no denying Wimbledon is one of the most prestigious events of the sporting calendar. More recently, organisations have embraced the old with the new as they find […]
3 July 2017 · Igniyte
Blog
Successful Christmas campaigns can take many forms. Burberry has taken a more original approach this year with The Tale of Thomas Burberry. The stellar cinematic style of the ad creates an impressive visual. Likewise, it utilises an all-star cast to depict the life, achievements and heartaches of the brand’s founder. Evolving Burberry Looking at this beautiful, […]
21 December 2016 · Igniyte
Blog
Each of Igniyte’s festive blog posts will look at a brand which is an exceptional example of reputation management. In the case of Aldi, it has become a household name in the UK (along with Lidl) by revolutionising the role of the discounter. It has become a loved brand in Britain. It even now sponsors […]
16 December 2016 · Igniyte
Blog
Proud parents are increasingly posting content, especially pictures, concerning their children on social media sites like Facebook and Instagram. But total strangers can potentially view social media content, so this raises a key question. By pursuing this action, are you damaging your child’s reputation online? Parents on social media Social media use is rising rapidly among […]
15 November 2016 · Igniyte
Blog
Warner Brothers has been in the news recently after contacting Google to report websites which had broken copyright laws. Companies contact Google every day with copyright concerns following misuse of multimedia content online where the user does not have usage rights. Until flagged and reported, this content remains online. In WB’s case, the company was […]
27 September 2016 · Igniyte
Blog
When Volkswagen made the decision to deliberately deceive millions of customers across the world, it took a huge risk with its reputation. Clearly, the risk didn’t pay off and Volkswagen will have to work incredibly hard to win back the majority of its loyal customers. Volkswagen scandal Over the past few weeks, Volkswagen has been […]
15 October 2015 · Igniyte
Reports
In a study commissioned by Igniyte, 500 business owners and higher decision makers representing organisations across the UK were asked to consider issues relating to company online reputation and how it impacts on their business. The Reputation Report: An overwhelming 88% of the businesses studied believe that having a positive online presence is important to the […]
14 December 2014 · Igniyte
In the Press
Last week, Simon Wadsworth, Managing Director of Igniyte, featured in an article for The Guardian, How To Deal With Negative Online Comments. The article explores how the effective use of social media channels can combat negative comments online. Specifically, it goes on to highlight the positives of fully optimising a company or brand’s presence on social media sites, such […]
19 September 2014 · Igniyte
Blog
Due to the Jennifer Lawrence scandal, Igniyte wants to take the time to explain why you should keep an eye on the places your pictures are stored online. A Private Picture Can Damage Your Reputation Online With smartphones, it is easier than ever to take a candid snap, and with social media and cloud tools, […]
3 September 2014 · Igniyte
