Corporate Reputation

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The £730 Billion Corporate Asset Many Businesses Still Fail to Manage Properly

For a long time, corporate reputation occupied a strange position inside organisations. Everyone agreed it mattered. Few could clearly measure it. It tended to sit with communications teams and only attracted board-level attention when something went wrong. That situation has changed. Research from Echo Research and Reputation Dividend’s 2025 UK Reputation Valuation Report shows that […]

13 March 2026 · Roz Sheldon

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Managing Spam & Scraper Networks: Protecting your Brand Reputation

If your business has been targeted by spam networks or scraper sites you’re not alone. These networks often copy legitimate content, use company names, and flood Google search results with misleading or low-quality pages. Left unchecked, they can harm your reputation, confuse customers, and even affect SEO rankings. This issue is particularly concerning for larger […]

25 September 2025 · Roz Sheldon

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Business Reputation Management for Modern Brands: Why It Should Be a Core Part of Your Marketing Strategy

In today’s hyper-connected world, business reputation management isn’t just a marketing asset – it’s the lifeline of its growth and survival and intrinsically linked to a brand’s credibility. One tweet, a viral review, or a news headline can sway public opinion and reshape public perception overnight. That’s why Online Reputation Management (ORM) is no longer […]

17 September 2025 · Benjamin Atkinson

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What makes a successful brand reputation management strategy?

Having a brand reputation management strategy has become a bigger priority for companies this year. A brand’s online reputation is constantly shaped by online conversations taking place 24/7 across social media platforms, review sites, forums, and news sites. What is brand reputation management? Your brand’s image is the image it portrays to customers and […]

7 December 2024 · Roz Sheldon

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Workplace culture and its impact on corporate reputation

A company’s reputation is all about how other people view the brand. Their perception derives from several factors, including media coverage, the CEO’s social media sites, customer reviews, and whether there is a healthy workplace culture internally. What employees think about the company’s culture and workplace culture is hugely important when it comes to its […]

14 August 2024 · Roz Sheldon

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11 Simple Ways to Enhance Your Company Reputation

In today’s business world, reputation is everything. What people think about your company – from products and services to the way it operates – either opens doors, or closes them. This is why creating and maintaining a strong company profile online has never been more important for your business’s reputation. Research from leading global online […]

23 July 2024 · Igniyte

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Building a Strong Online Presence for Small Businesses

The internet provides an unparalleled reach for potential customers, establishing your brand identity, and fuelling business expansion. However, the abundance of strategies and technologies can make crafting a digital strategy and building a strong presence online for small businesses a little intimidating. This guide is designed to simplify the journey, offering practical advice for small […]

12 April 2024 · Ryan Rana

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Here’s why your company reputation matters in 2023

Company reputation has never been more important, nor has it been more influential. In fact, reputation underpins industry, regardless of sector or geographical location. Without deliberately and carefully building and maintaining a positive company reputation, businesses will never be able to fulfil their potential and achieve their objectives. Why is business reputation important? An effective […]

16 November 2023 · Ryan Rana

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Igniyte’s advice on how to manage online business reputation

In today’s fast-moving ultra-connected world, there is little more important than understanding how to best manage online business reputation. Creating, growing, and maintaining a favourable online presence takes time, strategic decisions and effort. However, just a few negative reviews can swiftly undo all of that work very quickly. How do you maintain your online business […]

20 December 2022 · Igniyte

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What are the best strategies for managing your company’s online reputation?

In today’s competitive landscape, you can’t leave your online reputation to chance. The Internet puts a wealth of information at consumers’ fingertips, making it easy for them to do the research necessary to make confident purchasing decisions. With just a few taps on their smartphone, a motivated buyer can find out enough about a company […]

3 March 2022 · Igniyte

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How Does A Reputation Management Company Work?

It wasn’t so long ago that if you felt disgruntled with a company, its products or services, you would share that opinion with a few friends. You might even see your experience reported in the local newspaper. But the chances were, that it would quickly be forgotten as new stories came in. With the advent […]

29 January 2021 · Niall Stamp

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How to manage corporate reputation during the Coronovirus pandemic

Understanding how to manage your corporate reputation during the Coronovirus pandemic is critical to its reputation and survival. The business world is really trying to wrap its head around how to navigate and survive this unprecedented crisis right now. And what is critical is the ability to stay visible and maintain brand awareness. Staying visible […]

6 April 2020 · Igniyte

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What drives company reputation in 2020?

As we start a new decade, one of the main questions on the minds of company CEOs, boards and executives around the world is: what drives company reputation? And crucially: how can I influence my company’s reputation? Companies are under increasing scrutiny concerning everything from the quality of their products, services and customer experience to […]

20 January 2020 · Igniyte

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How to conduct an online reputation audit – for businesses

Online reputation audits for businesses are a big thing right now. The Internet is a highly competitive place when you’re doing business. What people see when they search for your business online. And what other people are saying about you in the press, social media, in online forums, profiles, videos, and images, really influence how […]

25 November 2019 · Igniyte

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Why your business needs an online reputation strategy

Having a comprehensive strategy for online reputation management is crucial for any business. Given the wide variety of myths surrounding best practices, it’s important as a business owner or communicator, that you carefully examine your options. Whether it be researching providers on a data-driven business resource site, or simply ramping up internal efforts, companies that […]

7 August 2019 · Igniyte

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New research finds that company purpose drives corporate reputation

New research reveals that purpose is a key factor in driving a company’s corporate reputation. The 2018 Purpose Premium Index* from Porter Novelli/Cone finds that purpose actually drives 13% of a company’s overall corporate reputation. In fact, 96% of a company’s reputation is gained by 3 factors: quality (65%), vision (18%) and purpose (13%). Each […]

19 November 2018 · Igniyte

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Company reputation now essential for attracting top talent – research finds

A survey has found that most British job seekers run Internet searches on would-be employers, making a compelling online presence and positive reputation essential. It found that having a credible online reputation is more important than ever for attracting top talent, with a whopping 70% of job seekers saying they won’t apply for a role […]

13 August 2018 · Igniyte

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US business executives monitoring online reputation daily, new survey reports

According to a new survey, 54% of executives consider online reputation management a “very necessary” component to their company’s success. And just under half – 42% of business executives surveyed – monitor their company’s online reputation daily. 21% are even checking it every hour. The value of monitoring online reputation The 2018 Online Reputation Management Survey, […]

6 April 2018 · Simon Wadsworth

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UK corporate reputations are now valued at more than £1billion

UK corporate reputations are now valued at £1,062bn, according to the 2018 Reputation Dividend Report. Brexit and economic uncertainty mean that investors and stakeholders are putting more emphasis on corporate reputations. After all, a good corporate reputation inspires confidence. By the start of 2018, the influence of corporate reputations was directly responsible for an average […]

28 February 2018 · Simon Wadsworth

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How much could a bad customer experience cost your business?

Customer experience is the predominant driver of business success. Your products and services need to be great – that’s a given – but longevity is about much more than that. What matters right there in the moment and in the longer-term, is how customers feel about the experience that you give them. The ‘holy grail’ […]

20 November 2017 · Igniyte

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Calling all SME owners: free trial

Find out what people are saying about you online with a free trial of our new Igniyte Mentions service – online reputation tool. Igniyte is offering SME owners a free trial of our new Igniyte Mentions service. It enables you to discover what people are saying about your business online – so you can promote […]

5 July 2017 · Simon Wadsworth

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How can a blog help my business?

There are literally millions of blog posts created daily – so how can a blog help your business? It’s all about quality, relevance and engagement. Publish informative, well-written articles with customer engagement at the heart of your content and you’ll: Keep your audience engaged Attract a wider audience Draw online traffic Convert prospective customers Stand […]

20 June 2017 · Igniyte

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Is your company, brand or supply chain falling foul of the Modern Slavery Act 2015?

Is your business doing its bit to prevent the modern scourge of human trafficking and exploitation from entering your company and supply chain? If you don’t know, trust us, it will pay to check and act now on the Modern Slavery Act 2015. It’s been two years since the ground-breaking Modern Slavery Act 2015 came […]

18 May 2017 · Igniyte

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Is your company or brand trusted online?

In the absence of bricks and mortar and a shop front it can be difficult as a consumer to know who to trust online, particularly if you have no previous experience or dealings with a company. From a business or brand perspective: are you ensuring that you are trusted online in order to maximise sales […]

25 April 2017 · Roz Sheldon

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Online trolls have damaged half of British businesses’ reputations

More than half of UK businesses have been affected by online trolls in the past year. Some organisations were left in a worse position than they were 12 months ago, according to Igniyte’s recent research. This latest Business of Reviews study took in the views of over 500 business owners and decision makers. Using this […]

24 October 2016 · Igniyte

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Employees and their responsibility to protect company reputation

Customer satisfaction should be one of the most important measures of success for any company. While senior management must lead by example, every employee has a responsibility. Consumers must feel valued and companies should look to ‘over-deliver’ on a customer’s expectancy of a company. Failing to do so risks losing them to a rival. Personalisation […]

6 July 2016 · Igniyte

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How a bad corporate reputation can affect recruitment

A bad corporate reputation can have a significant impact on recruitment, according to a recent report. This is no surprise – would you choose to work for a company with a bad reputation? The study Research conducted by Corporate Reputation Magazine (CR) found that, of the 1,000+ people who took part, 86% of women and […]

18 March 2016 · Igniyte

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How to improve corporate reputation to enhance revenue

Your company’s reputation accounts for a significant portion of its overall value. In other words, if you learn how to improve corporate reputation for your business, you can ensure that your brand maintains the consumer trust required to generate revenue. Valuable asset The Quoted Companies Alliance and BDO released their latest small and mic-cap sentiment […]

9 March 2016 · Igniyte

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The CEO’s reputation; how to manage it

Reputation is one of the most important elements of business success. Much of a company’s reputation is attributable to its figurehead – often the CEO or Managing Director. Meaning the CEO’s reputation alone is crucial to business success. CEO’s influence A CEO exerts an enormous amount of influence over any enterprise they control. If their reputation […]

25 February 2016 · Igniyte

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Corporate reputation worth £1.7trillion in UK

A past study showed that corporate reputation is worth more than a quarter of a company’s value – collectively £1.7trillion in the UK alone – yet a quarter of companies still continued to avoid focusing on maintaining it. Having a good public profile is a priority that many businesses continue to avoid. According to the small […]

11 February 2016 · Igniyte

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Brand reputation crises and their effects in 2015

Several major brands found themselves in a reputation crisis in 2015, illustrating the value of proactive reputation management and the impact of a damaged reputation on a business. Volkswagen Volkswagen inflicted significant damage on their brand in 2015. Earlier this year, press reports revealed that the car maker cheated diesel emissions tests, which made their […]

21 December 2015 · Igniyte

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Online money forums: How to engage with comments about your company

Online money forums are perhaps the most active; money issues affect everyone and consumers look to each other for advice on how to save money. Because of this, the audience on these forums is huge, and it can be overwhelming to financial brands to know how to engage with them. The importance of brand trust […]

4 November 2015 · Igniyte

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Poor marketing campaigns can sink your company’s reputation

A marketing campaign that made headlines across the UK has proved something we’ve long known here at Igniyte. Ill-thought-out marketing campaigns can sink a company’s reputation online. Marketing is a double-edged sword A marketing campaign is designed to generate attention. Businesses, especially SMEs with limited funds, need to create eye-catching marketing campaigns to attract customers […]

4 June 2015 · Igniyte

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Online Trolling: A Big Issue for Small Business

If someone posts an offensive or defamatory comment about you or your company online, you may be faced with an online reputation management crisis that is difficult to control. This week, Igniyte explores why trolling is potentially a big issue for small businesses. What is trolling? Online trolling is when someone deliberately posts a provocative […]

24 February 2015 · Igniyte

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Igniyte’s Top Ten Tips for Company Reputation Management

Considering the potential impact online reputation has on any corporate ‘bottom line’, this week Igniyte shares its ‘top ten tips for company reputation management‘. The Value of Corporate Reputation Deloitte’s 2014 Global Survey on Reputation Risk recently revealed that a company can directly attribute 25% of its market value to its reputation. As such it is not surprising […]

13 February 2015 · Igniyte

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Effective Business Reputation Management

In order to minimise any damage to your business’ reputation online, you need to take pre-emptive steps and adopt a business reputation management strategy.

19 September 2014 · Igniyte

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How to Promote Your Company Reputation Online

When Igniyte commissioned a survey of 500 business leaders on the subject of company reputation online, we found a growing awareness around the importance of maintaining a positive profile online.

10 June 2014 · Igniyte

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The Importance of Executive Online Reputation

In today’s digital world a company executive has little privacy, their lives are often made very public through social media and other online activity. The mismanagement of executive reputation can have wide reaching consequences for a company.

4 April 2014 · Igniyte

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How CEOs Contribute to Corporate Reputation

There’s a perception that social media is the province of the customer. But it isn’t. Company CEOs who are really active and engaging on social media benefit from increased trust, visibility and credibility – a better online reputation. And CEOs should embrace all things social, because that’s just one way CEO’s contribute to corporate reputation. […]

15 January 2014 · Igniyte