Crisis Management

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6 Examples of Brand Crisis Management from Nike, Facebook, Starbucks, Boeing, Johnson & Johnson and Uber

How does your brand handle public scrutiny when everything can go viral in seconds? Reputation management today isn’t just important – it’s fundamental to protecting consumer trust, brand value, and long-term success. Companies need to navigate a setting where any misstep can rapidly escalate into a public relations disaster. Effective responses must be prompt, strategic […]

15 November 2024 · Roz Sheldon

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Social Media Reputation and Crisis Management Response

Staying one step ahead is key for crisis management. Waiting for the fallout to hit during a crisis can – and will – damage your business, your brand and you as an individual. Online reputation crisis response At Igniyte of course, we’re all about reputation crisis response. Or better yet, working with our clients to proactively […]

10 November 2024 · Igniyte

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Post-Crisis Recovery: Rebuilding Trust and Reputation

Trust, once broken, can be challenging to rebuild, especially following a crisis. Whether it’s a PR mishap, a product recall, or a negative review gone viral, the fallout can be significant. However, with the right approach, both individuals and businesses can navigate these turbulent waters and emerge stronger. The key lies in understanding the profound […]

20 December 2023 · Benjamin Atkinson

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Effective Crisis Management Strategies: Safeguarding Your Reputation

For businesses and individuals alike, constructing and preserving a solid reputation is a painstaking process. Yet, it takes only a single misstep to jeopardise the hard-earned credibility you’ve established. In the digital age, the proliferation of search engines and social media platforms has granted every individual a voice, intensifying the risk of reputation crises. So, […]

23 October 2023 · Igniyte

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Top tips for taking control of a social media crisis

Social media has meant that businesses can expose their brand and products to wider audiences in a more authentic and relatable way. Building awareness of an organisation and its public perception has never been easier. But it is now easier to become involved in a crisis that can destroy your reputation as quickly as it […]

29 January 2020 · Igniyte

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6 Shocking Reputation Disasters That Rocked Big Names And Brands In 2018

In the world of big business, a spotless reputation is everything. But for some of the planet’s best-known brands and personalities, 2018 is the year they took a hit – with reputation disasters that caused serious, long-lasting reputational damage. Whether it was uproar over executives’ pay, outrage because of health and safety breaches or offensive […]

18 December 2018 · Igniyte

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Better late than never for Pret A Manger – what can brands learn from their reputation crisis?

They’re the high street favourite where millions of us buy lunch every day. And until this week, food retailer Pret A Manger enjoyed a reputation for providing artisan, made-on-the-premises snacks and sandwiches. Their brand identity is built on the promise of always delivering ‘fresh, honest food’ and brilliant, friendly service. A tragedy rocks the […]

3 October 2018 · Igniyte

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KFC crisis goes down in history as a great lesson in reputation management

Fast-food chain KFC has had one hell of a week. It ran out of chicken and had to close hundreds of its restaurants, much to the dismay of loyal fans. But the much-loved company has managed to turn what could have been a corporate reputation disaster into a piece of perfectly pitched crisis management. Sure, […]

26 February 2018 · Igniyte

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Biggest PR crisis threat comes from higher management, say UK workers

Igniyte’s latest research has revealed that over a third (39%) of UK managers say that their higher management team were most likely to cause them a PR crisis. Next on the list of concerns were online security, with 35% of managers saying this was a threat; and the company’s CEO, with 30% revealing they thought […]

12 April 2016 · Igniyte

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How to repair your online reputation following a crisis

It’s inevitable that various individuals and companies will suffer a reputation crisis every year, some recover quicker than others. Whether it’s a misjudgement, naivety or simply misfortune, every individual or company has potential to put their reputation at risk. One example of a worldwide company’s rise and fall is Indonesian company Pulp and Paper. In […]

12 April 2016 · Igniyte

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More than a third of UK universities hit by a cyber attack every hour

A study conducted by market research firm, Vanson Bourne, finds that more than a third of the UK’s universities are hit by a cyber attack every hour. This highlights the need for higher cybersecurity. It also found that a shocking 87% of the university IT leaders surveyed had experienced at least one successful cyber attack. […]

23 March 2016 · Igniyte

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How hacking can damage your company’s reputation

A number of major companies have been targeted by cyber-criminals. As we moved into 2016, it became more important than ever to protect your company from the damage that hacking can inflict on its reputation. Cost of hacking In 2015, the BBC reported that Google and antivirus software provider McAfee revealed hacking has become a […]

12 January 2016 · Igniyte

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UK creates cyber-security forces to tackle hackers

Past ISIS (Islamic State in Iraq and Syria) terrorist attacks in Paris highlighted cyber-security as a serious issue across the world. The UK’s government decided to create a cyber-security force to increase intelligence about similar attacks occurring in this country. Businesses should follow Whitehall’s lead and initiate new strategies to strengthen cyber-security. Doubling cyber-security spend Engadget […]

2 December 2015 · Igniyte

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Ashley Madison hack: What’s the danger to reputation?

Hackers have released the personal information of millions of Ashley Madison users. It’s becoming increasingly clear that this hack will damage both Ashley Madison and its users’ reputations online. The hack Ashley Madison is a website which provides married men and women with the means to discretely pursue extramarital relations. Since it was launched in […]

2 September 2015 · Igniyte

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How not to react following a PR crisis

The actions of Alton Towers in the aftermath of the rollercoaster accident illustrated how companies shouldn’t react after a PR crisis. The limits of PR PR is a valuable tool for online reputation management because positive press can rank highly on Google. The search engine views local and national news sources as reliable sources of information, […]

10 July 2015 · Igniyte

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Webcam Hacking

“The primary responsibility for the downfall of HBOS should rest with Sir James Crosby, architect of the strategy that set the course for disaster, with Andy Hornby, who proved unable or unwilling to change course, and Lord Stevenson, who presided over the bank’s board from its birth to its death”: cutting words from a report […]

5 April 2013 · Igniyte