Education / Guides / How-To

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The New Reputation Audit: What Every Board Should Review Quarterly

Corporate reputation has traditionally been viewed as a communications issue. Today, online reputation is a strategic asset that drives buyer trust, shareholder confidence and long-term growth, making reputation management a business priority. As information spreads instantly, reputation management extends beyond marketing and PR teams. It has become a boardroom priority that requires collaboration across the […]

15 May 2026 · Ryan Rana

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US Entry Screening Is Getting Tougher – A Step-by-Step Digital Cleanup Guide

If you’re heading to the US for the 2026 World Cup, your online footprint isn’t “marketing” anymore. It’s screening data. The problem: “extreme vetting” is creeping into tourism The direction of travel is clear: US entry checks are getting more personal, more online, more intrusive. Two things matter here: Border officers can already inspect devices […]

17 February 2026 · Roz Sheldon

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How to Choose One of the Best Reputation Agencies

People rarely start thinking about reputation management when things are calm. Most reach this point because something online has started to feel out of proportion to reality. A single review dominates perception. An old article refuses to fade. Search results no longer reflect the business or individual they know themselves to be. At that stage, searching […]

19 January 2026 · Roz Sheldon

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Global Guide to Content Removal: EU Right to Be Forgotten, US Libel Law and UK Defamation

People often come to us assuming that removing something harmful online should be straightforward. The reality is that “content removal” is a completely different process depending on where the material sits, who published it, and which country’s laws apply. The EU has the most structured route through the Right to Be Forgotten. The US leans […]

17 November 2025 · Roz Sheldon

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10 Good Reasons to Invest in Reputation

Reputation drives success. It’s what attracts customers, builds trust with investors, and keeps businesses competitive. In 2025, with AI influencing search results, social media and customer perception, businesses can’t afford to leave their reputation to chance. Brands like Apple, Microsoft, and Patagonia have earned trust by managing their image carefully, staying ahead of public expectations, […]

13 February 2025 · Igniyte

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How to Delete Google Reviews: A 2025 Guide

Google reviews play a significant role in shaping your online reputation. Whether you’re a business owner striving to build customer trust or an individual managing your personal brand, knowing how to handle negative reviews is essential. At Igniyte, we specialise in helping businesses and individuals protect their reputations and manage feedback effectively. Here, we’ll provide […]

17 January 2025 · Roz Sheldon

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What is Reputation Management?

What is Reputation Management? In business and branding, reputation is everything, and never has this been more pressing than in the age of online reputation management. With every company now under intense scrutiny on the web, itʼs important to have a firm reputation management strategy in place. Reputation management has been around for a long […]

10 December 2024 · Roz Sheldon

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Yoono – How Important is Reputation in Recruitment?

Letʼs talk about reputation in recruitment. Squeaky clean or a bit rough around the edges, the reputation of candidates can vary widely, creating HR screening challenges for in-house hirers and recruitment agencies, as well as potentially even greater challenges for the businesses individuals are joining. Yoono specialises in reputation reports keep reading to find out […]

5 November 2024 · Igniyte

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Damage Control: How to Respond to Negative Online Content

Nowadays, a single negative comment or review can spread like wildfire, significantly impacting a brand’s reputation. The immediacy and reach of online platforms mean that negative content can quickly gain traction, making effective damage control more crucial than ever. This blog explores the strategies businesses can employ to manage and respond to negative online content […]

23 January 2024 · Roz Sheldon

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4 Easily avoidable mistakes that will impact your online reputation

Achieving business success in 2023 means knowing how to maximise your online reputation. The Internet is a vast and often ungovernable information channel that can make or break a company reputation. With the growth of social media in particular, there are so many ways that a company’s reputation can be damaged. And while it’s not always […]

23 November 2023 · Ryan Rana

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13 of the Best Online Reputation Tools

When it comes to building and managing your online reputation management, you need the right online reputation tools. Used in the correct way, they will help you understand what people are saying online and what they think about your business. You can then use this valuable insight to make improvements that tangibly change how the […]

16 July 2023 · Igniyte

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7 steps towards building a positive online reputation

There are endless examples of big businesses and brands shedding investors due to damage to their online reputation. From Twitter’s catastrophic fall from grace since Elon Musk took control at the end of 2022 to Meta’s Metaverse losing the former Teflon-coated behemoth billions and leading to job losses at Facebook, we can see that even […]

28 March 2023 · Ryan Rana

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What is the meaning of online reputation management?

If you’ve heard the phrase ‘online reputation management’ and you’re not quite sure what it means, what it entails and how to do it, then this blog is for you. In today’s ultra-connected online world, online reputation management is essential for you to take and retain control over your brand – whether that’s a personal […]

15 November 2022 · Igniyte

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How Can You Remove Unwanted Content from the Internet?

The internet is a powerful tool and our ease of access to it can be both a positive and a negative. When you run a business, you will likely use the internet to demonstrate the products and services you offer, as well as expand the reach you have. It’s not enough to merely have a […]

5 October 2022 · Igniyte

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The Definitive Guide to Reputation Management in 2021

In the digital age, the internet tends to be the first place that we turn to when we need, well, just about anything. From a plane ticket to the time that the local coffee shop opens, through to banking, we head towards the world wide web to find the information that we need. So when […]

27 July 2021 · Igniyte

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How long does reputation management take?

Often, one of the first questions we get from our clients is “How long does online reputation management take?” And understandably so. You see, when people come to Igniyte for help, they’re often on the back foot. At this point, the damage done to their online reputation is causing them, their business, or in many cases […]

23 July 2020 · Igniyte

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Taking Control Of Your Online Reputation – New Guide

Igniyte founder Simon Wadsworth features among the guest authors sharing their expertise and advice in the latest must-have guide for entrepreneurs, CEOs and marketeers. Taking Control Of Your Online Reputation by Simon Wadsworth is a practical online reputation guide in a new book titled Every Entrepreneurs Guide: Focus on Marketing. Simon Wadsworth is one of […]

3 July 2019 · Igniyte

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What Is Online Reputation Management?

When you Google yourself, or your business what do you see? Are you being represented fairly? Or not? Do you need to take control of what people see when they search for you online? Online reputation management (ORM) puts you in control of what people see when they search for you online. Which is very […]

19 June 2019 · Igniyte

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35 amazing online reputation facts and stats everyone should know

Your online reputation can be your strongest asset or a huge liability. We know what you’d prefer it to be, because a strong online reputation = success. Here are 35 online reputation facts and stats that prove the value of online reputation management for businesses, brands, and individuals. Online reputation facts and stats – online […]

22 January 2019 · Igniyte

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What should you do if your company receives negative feedback online?

What should you do if your company receives negative feedback online? How you handle complaints is increasingly important with consumers more and more likely to look at online feedback to inform purchasing decisions. When tackling this task you might want to take your cue from digital fashion retailer ASOS. This is because they gave a […]

9 August 2016 · Igniyte

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How can companies attract top talent online?

Increasingly, people are using digital channels to find jobs. It is important that businesses build a strong presence online to ensure that they stand out. A crowded recruitment market place makes it harder to be noticed by prospective employees. So how can companies attract top talent online? Attract top talent online A study conducted by Total […]

20 June 2016 · Igniyte

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What are the best apps for small businesses in 2016?

One of the key aspects to company growth in the digital age is appealing to customers across different platforms and widening reach through social media channels. Facebook, Twitter and LinkedIn are an important part of most businesses’ marketing strategy. But which other apps should small businesses be using to reach their consumers? Best apps for […]

24 May 2016 · Igniyte

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What should an online reputation management strategy include?

Your online reputation is one of your company’s core assets. Therefore it is important that you cultivate a positive brand image online. Igniyte looks at what an effective online reputation management strategy looks like. Hence, this helps show how to protect your brand identity online. Importance of online reputation management strategy According to the latest small […]

3 May 2016 · Igniyte

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Importance of reputation: Global rep track top 10

A good reputation is key to survival for companies and can enable a company to stand out against its competitors. With online platforms and social media enhancing discussion and taking word of mouth to the next level, reputation has never been so important. Research has found that a company’s reputation is worth over a quarter […]

19 April 2016 · Igniyte

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How do I get rid of revenge porn?

While the internet continues to provide significant benefits to people, it also has its drawbacks. Many sites for instance, allow users to share and publish private details, non-consensual images and videos. ‘Revenge porn’, which involves the sharing of sexually explicit images, is becoming a serious issue online and is on the increase, despite being a […]

14 April 2016 · Igniyte

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How to deal with online trolls

Government data suggests that there is a rise in online trolls in the UK. Therefore, it’s becoming more important than ever that you learn how to deal with online trolls. This helps to safeguard your company’s online reputation. Threat to reputation An internet ‘troll’ is somebody who strives to upset people and start arguments online. […]

5 April 2016 · Igniyte

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How do you remove unwanted content online?

If searching for your name in Google shows links to unwanted content, how do you go about controlling this information? What unwanted content can you remove? Unwanted content can come in various different forms and can have a negative impact on how you are perceived both personally and professionally. It’s generally information about you that’s displayed […]

3 March 2016 · Igniyte

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How banks should respond to Cyber-attacks

Cyber-attacks were placing the reputations of banks across the UK at significant risk in 2015. With a duty to safeguard thousands of customers personal, sensitive data; the size of the risk is substantial. Scale of the problem Igniyte’s director Simon Wadsworth recently noted that cyber-attacks on large brands are becoming more frequent. He cited the […]

24 November 2015 · Igniyte

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Cyber-bullying: The facts and how to deal with it

In honour of the UK’s anti-bullying week, we look into the facts about cyber-bullying and outline how you can deal with it. Serious issue According to Stop Bullying, cyber-bullying is “bullying that takes place using electronic technology” such as texts, social media and chat apps such as WhatsApp. Examples of this behaviour include spreading rumours on […]

17 November 2015 · Igniyte

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A Guide to Avoiding Brandjacking

The issue of ‘brandjacking’ – hijacking a brand name for alternative purposes, is a serious threat to corporate online reputation, and you should be protecting against it as part of your online reputation management strategy. Your brand name is your search term; the word/phrase a user will use to find you in Google. If somebody, who […]

1 May 2014 · Igniyte

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A Guide to Managing Your Teenager’s Information Online

“How do you keep today’s tech-savvy young people safe online, while allowing and encouraging them to enjoy the benefits of engaging across social media? What steps can you take to help your teenagers create the online CV and presence employers and admissions tutors are increasingly looking for?” An e-book published by Igniyte – A Guide to […]

15 April 2014 · Igniyte

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Igniyte Launches a Online Information Management Guide

Online bullying, adult content and defamatory comments shouldn’t be something a person has to live with, negative content online causes stress to not only directly to the individuals, but to their work colleagues, family and friends. Whilst the majority of our customers are high profile individuals and companies (from small businesses through to global corporations), […]

17 January 2014 · Igniyte

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Deloittes Survey; Exploring Strategic Risks

The results of a recent survey by Forbes Insight on behalf of Deloittes has been released and put Reputation as a strategic risk focus for many of the executives interviewed. The Deloittes survey entitled “Exploring Strategic Risk” saw 300 executives interviewed across the globe and hi-lighted the changes in their understanding of strategic risk. Phil […]

21 October 2013 · Igniyte

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5 Ways You Could Be Affecting Your Reputation

Many people can often make comments which may be mis-understood and can give them a bad reputation; however the fallout is usually contained to a small group of people within a specific area.

10 July 2013 · Igniyte