Blog
With the much-anticipated Wicked film finally hitting theatres, there’s no denying the excitement around this reimagining of a beloved classic. But beyond the magic and music, Wicked offers us a valuable perspective on reputation — one that resonates far beyond the Yellow Brick Road. The characters of Elphaba and Glinda give us important lessons about […]
26 November 2024 · Igniyte
Blog
The Influence of Cultural Differences for Global Reputation Management Businesses often find themselves navigating the complex waters of international markets. One of the critical aspects of this journey is understanding and managing how cultural differences influence global reputation. The way a brand is perceived can vary dramatically from one region to another, depending on local […]
2 February 2024 · Roz Sheldon
Blog
Introduction to Deep Fakes and Their Impact Understanding Deep Fakes In today’s fast-paced digital world, a new phenomenon is emerging as a significant threat to personal and corporate reputations: deep fakes. These are sophisticated audiovisual manipulations that can make anyone appear to say or do anything. Originally stemming from advanced technology used in Hollywood, deep […]
14 December 2023 · Benjamin Atkinson
Blog
Managing reputation must be an integral part of your marketing strategy. It’s no longer an optional extra and as the digital marketing landscape continues to change, there are compelling reasons to take reputation management seriously. Here’s why. How much does online reputation management really matter? Two years into the pandemic and a recent survey shows […]
7 December 2021 · Niall Stamp
Blog
The saying “employees are a company’s greatest asset” is true. And to attract and retain the best people, you need to ensure that your business is perceived as an attractive place to work. Which is exactly why employer branding in recruitment is so important. What do we mean by employer branding? When it comes to […]
27 September 2019 · Igniyte
Blog
Two Boeing 737 Max airplane crashes in five months have put Boeing’s reputation on the line. With a growing global market and orders rolling in for its best-selling 737, the aerospace giant was riding high. Now there are literally billions of dollars at stake at Boeing. The fatal crashes are horrific accidents, devastating lives and […]
15 March 2019 · Igniyte
Blog
A look at what’s influencing the reputations of businesses, brands and people around the world. Biggest reputation risks to UK businesses in 2018 One in three businesses say that negative content is damaging their business. Another third is worried about the impact this type of material will have in the future. That is according to Igniyte’s […]
22 March 2018 · Igniyte
Blog
A look at what’s influencing the reputations of businesses, brands and people around the world right now. Logan’s massive error in judgement – can he recover his reputation? The Internet almost broke at the start of 2018 when vlogger Logan Paul shared a YouTube video featuring a man who took his own life. The […]
6 February 2018 · Igniyte
Blog
A quick look at what’s influencing the reputations of businesses, brands and people around the world right now. Sprouts are err… in fashion? Brussel Sprouts – long deemed enemy of Christmas dinner and revered by children the world over – are this year’s must-have accessory! As foodie reputations go, sprouts never had the best rep. […]
18 December 2017 · Igniyte
Blog
In summer 2016, the game which had already smashed records in the US, became available to download in the UK. In the early stage of its launch, Pokémon Go was downloaded at a never before seen speed. It had more daily users than Twitter in the US in the week following its launch and attracted more engagement […]
14 July 2017 · Igniyte
Blog
Video marketing thrives in virtually every content platform, making it key to any modern content creation strategy. With the right video content, posted on the right platform, you’ll have the power to engage, and impress your target audience more effectively than ever before. Power of video marketing Video now accounts for 69% of all online […]
2 February 2017 · Igniyte
Blog
High quality content and your online reputation are inextricably linked. Words – whether written or spoken – have the power to inform, influence, shape and change people’s behavior. Get your content right, and you’ll boost your online reputation, making your business better too. Here’s how to ensure your content hits the quality mark and boosts […]
26 January 2017 · Igniyte
Blog
Having green credentials is an increasingly important factor when it comes to managing a brand’s reputation. Some companies have actively taken steps to become more sustainable and ethical, with others yet to see its value. We have seen a global rise in ethical practice over the years, with more jumping on the bandwagon. Being ethical […]
15 September 2016 · Igniyte
Blog
Software giant Microsoft is rolling out a new tool to tackle hate speech and defamatory content online, with a dedicated web form to report hateful content and a petition-style tool to reinstate content. The move comes after online abuse reached a new peak recently, as trolls targeted comedienne Leslie Jones on Twitter, and then someone […]
5 September 2016 · Igniyte
Blog
Pokémon Go is the latest craze hitting countries around the world. Celebrities such as Justin Bieber and Jimmy Fallon have been found playing the game. This is the second generation of the Pokémon craze, following the Nintendo game and playing cards from the late 1990s. It makes millennials a prime target for Pokémon Go having […]
28 July 2016 · Igniyte
Blog
The 2007-08 financial crisis led to a loss in consumer confidence across the banking sector. Nearly a decade on, banks are still struggling to regain customer trust and rebuild their reputations. Once lost, customer trust can be hard to regain and often costs a huge amount of time and money. So how does the troubled […]
10 May 2016 · Igniyte
Blog
Equality in the workplace for women is a much debated topic. Undoubtedly, it is something that International Women’s day brought to light again. Particularly, it is revolving around how many female managers a company employs. Research conducted by Weber Shandwick in 2016 revealed that women only made up 10.9% of senior roles in the world’s top 500 […]
11 March 2016 · Igniyte
Blog
The rising popularity of online gaming apps creates a new issue for parents. These games can inspire children to dip into the ‘bank of mum and dad’ to keep playing. When games are created to encourage more spending, how can you safeguard against them? Spending online In December 2015, the Daily Mail reported that one […]
19 January 2016 · Igniyte
Blog
Businesses are slowly starting to realise that marketing and customer services go hand-in-hand. Customer service issues are largely making their way online and it’s generally those in the online marketing team who are responsible for dealing with them. But when the two departments don’t communicate, messages are inconsistent and complaints aren’t dealt with in the […]
22 October 2015 · Igniyte
Blog
The appeal that Google launched to challenge a ruling that said that they must apply the ‘right to be forgotten’ to global domains has now been rejected. Igniyte asks what this means for the future of the right to be forgotten in Europe. CNIL order Following the landmark right to be forgotten ruling made by […]
29 September 2015 · Igniyte
Blog
Whilst comments on blogs and news sites promote a healthy discussion, they also need to be closely monitored, a task which can be time consuming for your company. We look at the best ways to handle blog comments and what to do when a comment is considered unacceptable. Comments can be crucial For some blogs […]
4 September 2015 · Igniyte
Blog
Research by Igniyte finds that a large number of people are seeking help to protect themselves and their family’s personal information online. The data – based on the enquiries Igniyte received in 2014-15 – shows that 40% of overall enquiries about online reputation are from ordinary people wanting to delete information from the Internet. The findings came […]
21 August 2015 · Igniyte
Blog
Igniyte has attended business events across the world in the last few weeks as we continue to establish networks and grow our business. Representatives of Igniyte travelled to Dubai for the Arabian Travel Market (ATM) from 4th to 7th May, whilst representatives also headed down to London for the Great British Business Show 2015 from […]
22 May 2015 · Igniyte
Blog
Do People Really Believe What They Read Online? Unfortunately, sometimes the answer is yes, and when your reputation is at risk, anything which helps to filter the web’s truths and lies is a welcome development. In a research paper – Knowledge-Based Trust, Google announced its intention to implement such a filter. To make a truth based […]
20 April 2015 · Igniyte
Blog
With activity in the housing market set to pick up with the onset of spring, estate agents should be focusing on building a positive reputation online. The best time to enter the housing market There’s no time like spring. The sun is finally shining again, gardens across the country are in bloom and new life […]
5 March 2015 · Igniyte
Blog
Considering the role that reputation has to play in every facet of public life in modern Britain, Igniyte explores the key role of reputation management in the public sector. What Lengths Do the Government Have to Go To? Increasingly, reputation management is vital across every industry and every sector, yet when it comes to the […]
14 January 2015 · Igniyte
Blog
With the possibility that Internet trolls could now face two years in jail, Igniyte explores what it could mean for your online reputation. What Is Internet Trolling? In the ‘age of social media’ Internet trolling is one of the most prominent threats to anyone’s online reputation. Different from simply leaving a review, trolling, is where […]
15 December 2014 · Igniyte
Blog
A week has passed since a Europe Union (EU) court established ‘the right to be forgotten,’ and news sources are now suggesting that Google has already been flooded with complaints. What does this mean for the right to be forgotten in online reputation management, going forward? The Case that Established the Ruling Last week the highest […]
23 May 2014 · Igniyte
Blog
Jordan Reid, founder and host of lifestyle site ‘Ramshackle Glam’, was forced to claw back her own website after it was hijacked and put up for auction online. This raises significant points about the need to safeguard your privacy to protect your online reputation. Whether you are an individual or a company, your own website is […]
15 April 2014 · Igniyte
Blog
A brand new blog, Reputation Matters, from Igniyte’s founder and managing director, Simon Wadsworth, launched this week. Simon, an Internet entrepreneur and expert in online reputation management, is an authority on all things new media. He is well known for his ability to design effective and long term solutions to issues faced by organisations in […]
27 February 2014 · Igniyte
Blog
Considering information flows more freely than ever online, Igniyte asks why a company executive holds an ambassadorial role in maintaining their company’s online reputation. The reality of modern online reputation is that it is controlled by Google. Users are increasingly turning to the search engine to research the products and services they are interested in […]
7 February 2014 · Igniyte
Blog
Opinion centre YouGov has released the findings of its latest survey which suggests that close to three quarters of senior in-house communicators hold the opinion that the concept of corporate reputation holds a strong link with the financial performance of the business that reputation concerns. The survey was conducted by professional opinion center YouGov, who […]
24 October 2013 · Igniyte
Blog
Reputation Management is a hot topic with many major papers covering articles on online reputation management the Daily Telegraph recently covered an article on Igniyte. Businesses and individuals are becoming increasingly aware of the importance of having a positive online image as more and more people use the internet and the influence a company’s online reputation […]
12 July 2013 · Igniyte
Blog
Blogs are a useful tool for Online Reputation Management whether you’re looking to remove unwelcome content from page one of search engines, or whether you’re just looking to take a more proactive approach to your online reputation.
16 January 2013 · Igniyte
Blog
When people hear the words “Online Reputation Management”, they often wrongly assume that this is a service for predominantly unsatisfactory businesses that have given years worth of bad, inadequate service.
17 December 2012 · Igniyte
Blog
Search engines like Google are so essential in everyday life, majority of people use Google for any kind of searches. Which is why they directly affect your reputation.
14 August 2012 · Igniyte
Blog
A good reputation is a company’s most prized asset, however gaining a good reputation is just the start of it, maintaining it is essential.
10 August 2012 · Igniyte
Blog
Traditionally a blog may have been seen as a journal or a diary of someone’s activities. Not any more…
10 August 2012 · Igniyte
