Blog
It is important to start thinking about how you manage your online reputation in the property sector. The industry does attract its fair share of comment and media attention that harms businesses, making it crucial to manage your brand’s online reputation effectively. Some businesses operating in the property sector get a bad rep – from […]
15 January 2025 · Igniyte
Blog
Social media can have a significant impact on our impressions of other people. When you find that your reputation is at risk due to content posted on the internet via social media, quick action is needed. First of all, there needs to be a strategy to reduce its impact and to prevent further sharing of […]
29 June 2024 · Niall Stamp
Blog
Building your online presence in a strategic and purposeful way could be the best thing you could do for your brand. Whether you’re a business owner who wants to boost your reach for e-commerce purposes, or you work for a company that has tasked you to grow its online presence, there are specific steps you […]
15 January 2023 · Igniyte
Blog
If you’ve dismissed digital PR as nothing more than link building, then your business is missing out. Digital PR is, in our opinion, just as important as technical SEO. In some cases, more so. The impact of digital PR done correctly is huge. In this blog, we’ll define exactly what digital PR, why it matters […]
30 July 2022 · Igniyte
Blog
Every small business has a website these days, right? Well, not quite. And even for those that have an online presence, stats show that many are failing to take advantage of social media and other online channels. A 2021 poll shows that 60% of UK SMEs were still not using social media effectively in order […]
5 June 2022 · Igniyte
Blog
Online reputation problems can be one thing you had no concept of until something went wrong. But when you start to realise that negative reviews and damaging content harm your business or brand’s reputation, it soon becomes clear that you need to take control of the situation and fix it to prevent it from escalating. […]
26 March 2021 · Igniyte
Blog
It should come as no surprise that the internet and its search engines have become the perfect way to research a person before making contact for their professional services. Now we can check out review sites, read their social media postings and then assess if they are a person that we want to employ or […]
24 February 2021 · Niall Stamp
Blog
The huge advances within the digital world have had a dramatic effect on the way in which we live our lives and get information. For many of us, it might be a struggle to remember the last time we picked up a newspaper or searched for a business without looking on the internet for their […]
9 December 2020 · Igniyte
Blog
British low cost airline easyJet has come under public fire over its response to a single tweet – a now infamous snowball effect turning it into a social media saga. Let’s take a look at what happened, the impact and how companies can avoid falling foul of the same. easyJet responded to Matthew Harris, who posted a photo on Twitter showing a woman sitting on […]
20 August 2019 · Igniyte
Blog
A good solid social media strategy shouldn’t be an afterthought when it comes to your online reputation. It can contribute a lot to your online reputation. And to get ahead in business you should be incorporating it into your business growth plans… from day one. Whether you are managing your personal or business brand, social […]
11 July 2019 · Igniyte
Blog
We all know that a PR crisis can seriously damage your company’s reputation. But often it’s the cause, and how it’s handled, that either help or hinder any recovery. If a UK business is involved in a data security breach, sexual harassment scandal or other ‘high-stakes’ PR crisis, it’s risking serious reputation damage. And stands […]
11 June 2019 · Igniyte
Blog
The biggest problem with your reputation is people’s perception of you, or your company. If trusted professionals in your industry don’t respect you. Perhaps they or the media are giving you negative publicity, for example, then other people will see it when they are searching for you online. If they believe what they read, then […]
13 March 2019 · Igniyte
Blog
“In a world of social media J D Wetherspoon has decided to close down all Facebook, Twitter, Instagram and other social media accounts for individual pubs and head office” was the statement made on Twitter this week by the pub giant. The company’s 900 pubs and its head office quit social media with immediate effect, […]
17 April 2018 · Igniyte
Blog
Plans for a new Data Protection Bill in the UK are confirmed in the 2017 Queen’s Speech – good news for your online reputation. The rules give young people new rights to demand social media networks delete personal data held, prior to turning 18. The proposed Data Protection Bill will reflect plans described in the […]
21 June 2017 · Igniyte
Blog
PR is one of those many marketing techniques that’s been around for decades. Despite this, not everyone understands what it actually is… other than those who make a living out of ‘PR-ing’ things. According to its professional body the Chartered Institute of Public Relations, PR is a “… planned and sustained effort to establish and […]
16 February 2017 · Igniyte
Blog
The key to creating an effective online marketing campaign is to prioritise relevancy over share-ability. A study cited by the Washington Post 1 indicates that 80% of people use headlines to help them “decide if they wanted to read the full article before they had to click through” online. Without relevancy, your content will never […]
19 September 2016 · Igniyte
Blog
The Olympics is the world’s biggest sporting event. According to the Guardian, 90% of the British population watched at least 15 minutes of the London 2012 Olympics. The Olympics serves as a major marketing opportunity for firms. It allows them to promote their brand ideals to a massive audience. The 2016 Olympics will be held […]
1 August 2016 · Igniyte
Blog
Content has always been king, but today’s content is much more than words on a page. The use of multimedia content such as images, videos, infographics and GIFs are continually rising online. They are having an ever-increasing impact on the reader. Statistics from 2014 suggested that 55% of visitors spend fewer than 15 seconds on a […]
17 May 2016 · Igniyte
Blog
Your presence online can have a significant impact on your professional online reputation. Therefore, if you learn how to create effective professional online profiles, you can cultivate a positive personal reputation online which serves your best interests professionally. Professional online reputation Figures quoted by Michael Page, a UK-based recruitment firm, show that 77% of employers […]
8 March 2016 · Igniyte
Blog
Product reputation is a marketing priority, but often, companies are focusing just on their own online assets and not where their brand may be represented on other sites. Ecommerce companies which sell their products on other retailer websites as well as their own should ensure that the reputation they work so hard to protect is […]
2 February 2016 · Igniyte
Blog
Online review site TripAdvisor released the findings of its latest TripBarometer study. Conducted by TripAdvisor and independent research firm Ipsos, the survey questioned more than 44,000 travellers and hoteliers around the world to determine the key trends which will impact the global travel industry in 2016. According to Travel Trends, the Barometer found that 93% […]
28 January 2016 · Igniyte
Blog
Customer service is a vital component of your company’s offline and online reputation. Customer experience influences so many areas of your business’ success that it’s an integral element to its long-term future. In an increasingly competitive marketplace, particularly online, customer services can go a long way in ensuring customer retention and growth. A customer who […]
14 January 2016 · Igniyte
Blog
Reputation is key to any business’ success and how this reputation appears online is becoming increasingly significant. Online reviews are gaining in influence and more and more people are going online to research a company or product before purchasing. With this trend only set to rise in 2016, it’s essential for brands to take a […]
29 December 2015 · Igniyte
Blog
In Christmas 2015, by December the 8th most companies had released their Christmas PR campaigns. It seemed that the recurring theme that year was creating an emotional bond between the company and the consumer. Here, Igniyte looked through some of the best Christmas PR campaigns of 2015. John Lewis – #ManOnTheMoon This is a short […]
8 December 2015 · Igniyte
Blog
Revenge porn is an official offence under UK law. Igniyte takes some time to explain the facts of revenge porn and how they apply to online reputation management. Definition of revenge porn Revenge porn is sexually explicit media that’s posted online without the consent of the individual(s) involved. The ultimate example is Jennifer Lawrence; Elle UK […]
9 July 2015 · Igniyte
Blog
Management Today reported on a survey of employees to determine the 25 most popular CEO’s in the UK. These 25 CEOs obviously have a great offline reputation, but how does their online reputation compare? Is a glowing offline reputation mirrored with a professional online reputation? We took a look… The importance of a CEO’s reputation […]
18 June 2015 · Igniyte
Blog
An article published on the Econsultancy website about Online Reputation Management talks about whether companies should use it and the right and wrong practices of managing your online presence for your customers. If your brand or company is in the business of selling a nonchalant, care-free and ‘cool’ attitude, then you may not care about […]
9 October 2014 · Igniyte
Blog
A campaign has been mounted to outlaw revenge porn. Not only embarrassing, at Igniyte, we believe revenge porn is an inherent risk to your online reputation. Revenge Porn is an Attempt to Induce Maximum Humiliation If you’ve not had the unfortunate pleasure of hearing of this new phenomenon, revenge porn is where ex-partners post sexually […]
30 June 2014 · Igniyte
Blog
A new survey by Igniyte reveals that three quarters of businesses believe, that when it comes to online presence, negative content is now their number one business worry. The Reputation Report – a study of 500 business owners and higher decision makers representing UK businesses commissioned by Igniyte, reveals that, when it comes to online […]
4 June 2014 · Igniyte
Blog
This week Google has announced it will be cracking down on press releases and advertorials that use optimised anchor text for SEO purposes.
2 August 2013 · Igniyte
Blog
Online Reputation Management can not only help business, but can help individuals too.
12 December 2012 · Igniyte
