Blog
For many of the executives and high-net-worth individuals we work with at Igniyte, the phrase “personal branding” can sometimes feel like a buzzword reserved for influencers. But if we strip away the marketing jargon, what we are really talking about is reputation. In 2026, your reputation is no longer just what people say about you […]
15 December 2025 · Roz Sheldon
Blog
Scrolling used to be a safety net. Negative coverage could drift down the page, replaced by newer, neutral content. That no longer happens. With the arrival of Google’s AI Overviews, users often see a full summary before they ever reach your website. It pulls together information from what Google considers the most credible sources, then […]
20 October 2025 · Roz Sheldon
Blog
The vast amount of brand-related chatter takes place on social media. People tag companies, write reviews, or share their thoughts without tags. Your business benefits by tracking and interpreting these discussions. That’s where social listening and social monitoring both come in. Social monitoring focuses on real-time mentions, while social listening digs deeper into sentiment and […]
25 May 2025 · Roz Sheldon
In the Press
Centring on the issue of ‘big data’ (data sets so large that traditional data management software can’t process it), AdWeek has published an article examining how the wider artificial intelligence (AI) phenomenon can be useful for firms looking to enhance their reputation management. How does this affects reputation? In a recent issue, the leading advertising title […]
27 March 2017 · Igniyte
