#Brandjacking

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A Guide to Avoiding Brandjacking

The issue of ‘brandjacking’ – hijacking a brand name for alternative purposes, is a serious threat to corporate online reputation, and you should be protecting against it as part of your online reputation management strategy. Your brand name is your search term; the word/phrase a user will use to find you in Google. If somebody, who […]

1 May 2014 · Igniyte