#cma report

Blog

TrustPilot is amending review process in response to CMA report

TrustPilot has begun developing industry-wide best practice guidelines for review moderation, in a bid to prevent fake reviews from appearing on review sites. Following the recent CMA investigation report, which highlighted the trend of companies posting fake positive reviews about themselves, various review websites have had to revise their processes and look to combat fake […]

24 September 2015 · Igniyte

In the Press

Igniyte talks on BBC Breakfast about the CMA investigation report

The BBC asked online reputation experts, Igniyte, on the BBC Breakfast show to offer expert comments on the release of a new Competition & Markets Authority (CMA) investigation report. The report covered an investigation the CMA launched in February 2015 into fake online reviews and paid endorsements. The CMA asked Igniyte to help them in […]

19 June 2015 · Igniyte