Blog
In today’s business world, reputation is everything. What people think about your company – from products and services to the way it operates – either opens doors, or closes them. This is why creating and maintaining a strong company profile online has never been more important for your business’s reputation. Research from leading global online […]
23 July 2024 · Igniyte
Blog
It’s that time of year again, where you’ll be gearing up for the festive celebrations with your colleagues. For many it’s a chance to let our hair down, party hard, and for our bosses to show us their appreciation at the work Christmas party. But, unfortunately, for some staff who have drunk a little too […]
28 November 2022 · Igniyte
Blog
In today’s digital world your online reputation is a key component and operational risk to your brand’s success. Just ask BrewDog… Damaging or unwanted public online content about your company or your employees not only affects the way you are perceived – it will also cost your business a lot. In fact, 1 in 20 […]
22 July 2021 · Igniyte
Blog
As we start a new decade, one of the main questions on the minds of company CEOs, boards and executives around the world is: what drives company reputation? And crucially: how can I influence my company’s reputation? Companies are under increasing scrutiny concerning everything from the quality of their products, services and customer experience to […]
20 January 2020 · Igniyte
In the Press
Igniyte’s Head of PR, Claire Beaumont talks to kbbreview offers her top tips on how to expand your reach online and how it can impact a businesses online reputation. “Companies use a range of digital marketing techniques to build their businesses and brands. In fact, digital marketing is absolutely crucial if you want to grow […]
18 December 2019 · Igniyte
Blog
British low cost airline easyJet has come under public fire over its response to a single tweet – a now infamous snowball effect turning it into a social media saga. Let’s take a look at what happened, the impact and how companies can avoid falling foul of the same. easyJet responded to Matthew Harris, who posted a photo on Twitter showing a woman sitting on […]
20 August 2019 · Igniyte
Blog
Having a comprehensive strategy for online reputation management is crucial for any business. Given the wide variety of myths surrounding best practices, it’s important as a business owner or communicator, that you carefully examine your options. Whether it be researching providers on a data-driven business resource site, or simply ramping up internal efforts, companies that […]
7 August 2019 · Igniyte
Blog
Igniyte founder Simon Wadsworth features among the guest authors sharing their expertise and advice in the latest must-have guide for entrepreneurs, CEOs and marketeers. Taking Control Of Your Online Reputation by Simon Wadsworth is a practical online reputation guide in a new book titled Every Entrepreneurs Guide: Focus on Marketing. Simon Wadsworth is one of […]
3 July 2019 · Igniyte
Blog
Two Boeing 737 Max airplane crashes in five months have put Boeing’s reputation on the line. With a growing global market and orders rolling in for its best-selling 737, the aerospace giant was riding high. Now there are literally billions of dollars at stake at Boeing. The fatal crashes are horrific accidents, devastating lives and […]
15 March 2019 · Igniyte
Blog
The biggest problem with your reputation is people’s perception of you, or your company. If trusted professionals in your industry don’t respect you. Perhaps they or the media are giving you negative publicity, for example, then other people will see it when they are searching for you online. If they believe what they read, then […]
13 March 2019 · Igniyte
Blog
Your online reputation can be your strongest asset or a huge liability. We know what you’d prefer it to be, because a strong online reputation = success. Here are 35 online reputation facts and stats that prove the value of online reputation management for businesses, brands, and individuals. Online reputation facts and stats – online […]
22 January 2019 · Igniyte
Blog
In the latest move by social media companies to protect themselves against fake users, false or misinformation and fraud, Instagram has announced it is targeting fake likes and comments. The company says it has developed machine learning tools to identify accounts using third party services and apps to artificially boost their popularity and it has […]
22 November 2018 · Igniyte
Blog
New research reveals that purpose is a key factor in driving a company’s corporate reputation. The 2018 Purpose Premium Index* from Porter Novelli/Cone finds that purpose actually drives 13% of a company’s overall corporate reputation. In fact, 96% of a company’s reputation is gained by 3 factors: quality (65%), vision (18%) and purpose (13%). Each […]
19 November 2018 · Igniyte
In the Press
Market research is valuable to businesses. As well as helping you to understand your customers better and boost your marketing strategy, it can also tell you what is influencing customer buying decisions. Igniyte was formed to help businesses improve their online reputations. Every day, we receive enquiries from businesses, brands and individuals seeking help dealing […]
3 September 2018 · Igniyte
Blog
A survey has found that most British job seekers run Internet searches on would-be employers, making a compelling online presence and positive reputation essential. It found that having a credible online reputation is more important than ever for attracting top talent, with a whopping 70% of job seekers saying they won’t apply for a role […]
13 August 2018 · Igniyte
Blog
Are you a marketer who uses a website, landing pages, e-marketing or post to collect personal data? It may be that you ask for data in return for a free download, entry into a prize draw, or to gather audience opinions via a survey? In the sixth of our blog posts about the upcoming GDPR […]
24 April 2018 · Igniyte
Blog
According to a new survey, 54% of executives consider online reputation management a “very necessary” component to their company’s success. And just under half – 42% of business executives surveyed – monitor their company’s online reputation daily. 21% are even checking it every hour. The value of monitoring online reputation The 2018 Online Reputation Management Survey, […]
6 April 2018 · Simon Wadsworth
Blog
In this second blog post about the upcoming GDPR (General Data Protection Regulation), we’ve got 5 simple steps you should take now to prepare your business for the upcoming changes. Getting ahead is the best step you can take. We understand that it may be daunting to make big changes to your business processes, […]
29 March 2018 · Igniyte
Reports
Protecting a positive business reputation is a real challenge. A big worry for many companies is the reputational risk they’re facing from negative press, reviews, social media and more. The Reputation Report is our latest research into the scale of the problems facing businesses in the UK. Reputational risk Working in today’s highly transparent, fast-paced digital […]
13 March 2018 · Igniyte
In the Press
BBC Radio 4’s You and Yours has been told that legislation protecting websites from lawsuits is ‘cleansing’ negative comments from online forums. Companies that threaten Section 5 defamation notices say they are a legitimate defence against false statements. But one forum says they lack the resources to challenge them, and negative comments are being “bleached”. Section […]
9 January 2018 · Simon Wadsworth
Blog
It’s that time of year again and, if you haven’t already had your office Christmas party, you’ll be gearing up for the festivities this week. For many it’s a chance to party hard, celebrate the end of work and start the holiday season. Unfortunately for some, the office party is fraught with problems. UK workers […]
19 December 2017 · Igniyte
In the Press
Corporate governance has a big impact on a company’s reputation. You only have to look at financial misreporting at Tesco and poor working practices at Sports Direct. There’s also the Volkswagen emissions scandal and BHS pension fund, each illustrating how significant corporate governance is. Many of today’s top businesses have been brought to task for shoddy […]
24 November 2017 · Igniyte
Blog
Customer experience is the predominant driver of business success. Your products and services need to be great – that’s a given – but longevity is about much more than that. What matters right there in the moment and in the longer-term, is how customers feel about the experience that you give them. The ‘holy grail’ […]
20 November 2017 · Igniyte
In the Press
Embracing Google and understanding how it works helps small business owners to improve their online presence in search results. These are the links Google loads on screen when someone looks for information about you or your business. People’s perception of what they see (your online reputation) determines whether they choose to do business with you, […]
7 November 2017 · Igniyte
In the Press
Igniyte Managing Partner Simon Wadsworth has spoken to Forbes in a piece detailing how businesses can maintain customer loyalty and keep their customers coming back for more. Simon discusses the issue of how brands should take care of their reputation. He says: “Customers like to shop from businesses that enjoy a good reputation. Businesses need to take […]
27 March 2017 · Igniyte
Blog
Success will come and go, but integrity is forever, and it’s one of the leading contributors to imbuing your brand reputation with trustworthiness. Doing the right thing Integrity means doing the right thing, whether or not anyone is watching. It takes having the courage to do the right thing. Building a reputation of integrity can […]
15 March 2017 · Igniyte
Blog
For large brands, like John Lewis, Christmas offers a signature time to show off with huge-budget, creative TV campaigns. These can steal the attention from actual TV programmes and become a phenomenon in their own right. Successful ads The scale and popularity of these adverts are a potential hit in sealing the firm’s reputation for the […]
9 December 2016 · Igniyte
Blog
Businesses are slowly starting to realise that marketing and customer services go hand-in-hand. Customer service issues are largely making their way online and it’s generally those in the online marketing team who are responsible for dealing with them. But when the two departments don’t communicate, messages are inconsistent and complaints aren’t dealt with in the […]
22 October 2015 · Igniyte
Blog
A marketing campaign that made headlines across the UK has proved something we’ve long known here at Igniyte. Ill-thought-out marketing campaigns can sink a company’s reputation online. Marketing is a double-edged sword A marketing campaign is designed to generate attention. Businesses, especially SMEs with limited funds, need to create eye-catching marketing campaigns to attract customers […]
4 June 2015 · Igniyte
Reports
The growth of the Internet, social media, review sites and online forums has had a fundamental impact on organisations across the world. The systems we use to run our businesses have allowed us to make processes more efficient, saving us time, money and resources. However, an increasing reliance on electronic media has exposed companies to […]
14 December 2014 · Igniyte
Blog
The Online Company Reputation is always affected when negative content appears online.
2 October 2014 · Igniyte
