Reports
Protecting Company and Executive Reputation – Introduction Not so long-ago today’s headlines quickly became tomorrow’s fish and chip paper. Protecting company and executive reputation is important, everything is online, and everything is available to everyone 24/7. Comments to and about your business are there to stay, whether they are via mainstream media websites, blogs, social […]
5 July 2023 · Roz Sheldon
Blog
Understanding how to manage your corporate reputation during the Coronovirus pandemic is critical to its reputation and survival. The business world is really trying to wrap its head around how to navigate and survive this unprecedented crisis right now. And what is critical is the ability to stay visible and maintain brand awareness. Staying visible […]
6 April 2020 · Igniyte
Blog
They’re one of the world’s best-know hotel brands, with a presence in more than 127 global territories. So, as news breaks of a far-reaching data breach at Marriott International, the implications are going to be huge. The hospitality chain – which includes the Sheraton, Le Meridien and W brands – has admitted a security flaw […]
4 December 2018 · Simon Wadsworth
Blog
New research reveals that purpose is a key factor in driving a company’s corporate reputation. The 2018 Purpose Premium Index* from Porter Novelli/Cone finds that purpose actually drives 13% of a company’s overall corporate reputation. In fact, 96% of a company’s reputation is gained by 3 factors: quality (65%), vision (18%) and purpose (13%). Each […]
19 November 2018 · Igniyte
Blog
UK corporate reputations are now valued at £1,062bn, according to the 2018 Reputation Dividend Report. Brexit and economic uncertainty mean that investors and stakeholders are putting more emphasis on corporate reputations. After all, a good corporate reputation inspires confidence. By the start of 2018, the influence of corporate reputations was directly responsible for an average […]
28 February 2018 · Simon Wadsworth
Blog
Fast-food chain KFC has had one hell of a week. It ran out of chicken and had to close hundreds of its restaurants, much to the dismay of loyal fans. But the much-loved company has managed to turn what could have been a corporate reputation disaster into a piece of perfectly pitched crisis management. Sure, […]
26 February 2018 · Igniyte
In the Press
Corporate governance has a big impact on a company’s reputation. You only have to look at financial misreporting at Tesco and poor working practices at Sports Direct. There’s also the Volkswagen emissions scandal and BHS pension fund, each illustrating how significant corporate governance is. Many of today’s top businesses have been brought to task for shoddy […]
24 November 2017 · Igniyte
Blog
Customer experience is the predominant driver of business success. Your products and services need to be great – that’s a given – but longevity is about much more than that. What matters right there in the moment and in the longer-term, is how customers feel about the experience that you give them. The ‘holy grail’ […]
20 November 2017 · Igniyte
Blog
Your company’s reputation accounts for a significant portion of its overall value. In other words, if you learn how to improve corporate reputation for your business, you can ensure that your brand maintains the consumer trust required to generate revenue. Valuable asset The Quoted Companies Alliance and BDO released their latest small and mic-cap sentiment […]
9 March 2016 · Igniyte
Blog
A past study showed that corporate reputation is worth more than a quarter of a company’s value – collectively £1.7trillion in the UK alone – yet a quarter of companies still continued to avoid focusing on maintaining it. Having a good public profile is a priority that many businesses continue to avoid. According to the small […]
11 February 2016 · Igniyte
Blog
When Volkswagen made the decision to deliberately deceive millions of customers across the world, it took a huge risk with its reputation. Clearly, the risk didn’t pay off and Volkswagen will have to work incredibly hard to win back the majority of its loyal customers. Volkswagen scandal Over the past few weeks, Volkswagen has been […]
15 October 2015 · Igniyte
In the Press
With the Volkswagen scandal dominating the headlines, BBC Breakfast brought on Igniyte to explain what effect this could have on the brand’s reputation and what they should be doing now to make it up to customers. Alongside a spokesperson for What Car?, Igniyte was interviewed by a BBC Breakfast presenter on the impact the emissions […]
23 September 2015 · Igniyte
Blog
Considering the role that reputation has to play in every facet of public life in modern Britain, Igniyte explores the key role of reputation management in the public sector. What Lengths Do the Government Have to Go To? Increasingly, reputation management is vital across every industry and every sector, yet when it comes to the […]
14 January 2015 · Igniyte
Blog
The issue of ‘brandjacking’ – hijacking a brand name for alternative purposes, is a serious threat to corporate online reputation, and you should be protecting against it as part of your online reputation management strategy. Your brand name is your search term; the word/phrase a user will use to find you in Google. If somebody, who […]
1 May 2014 · Igniyte
Blog
In today’s digital world a company executive has little privacy, their lives are often made very public through social media and other online activity. The mismanagement of executive reputation can have wide reaching consequences for a company.
4 April 2014 · Igniyte
Blog
Considering information flows more freely than ever online, Igniyte asks why a company executive holds an ambassadorial role in maintaining their company’s online reputation. The reality of modern online reputation is that it is controlled by Google. Users are increasingly turning to the search engine to research the products and services they are interested in […]
7 February 2014 · Igniyte
Blog
The results of a recent survey by Forbes Insight on behalf of Deloittes has been released and put Reputation as a strategic risk focus for many of the executives interviewed. The Deloittes survey entitled “Exploring Strategic Risk” saw 300 executives interviewed across the globe and hi-lighted the changes in their understanding of strategic risk. Phil […]
21 October 2013 · Igniyte
In the Press
Igniyte was asked to be featured in the Financial Times today in their Management section. The article focuses on the type of work Igniyte undertakes and the day-to-day roles carries out. Our clients are all pretty diverse, both in terms of the sectors they work in and in terms of whether they are individuals or […]
14 October 2013 · Igniyte
Blog
Ever since Google launched their social media platform, Google+, there has been little doubt that it has failed to match the current market leaders in social platforms, Facebook, Twitter and LinkedIn.
29 August 2013 · Igniyte
