#crisis management

In the Press

“When Reputation Meets Resistance: How Brands Can Manage Backlash” Washington Post

In an increasingly divided landscape, brands in the UK often face criticism for their stances on social or political matters. An article in The Washington Times, titled “When Reputation Meets Resistance: How Brands Can Manage Backlash”, explores strategies for effectively handling such situations. Key advice includes: Respond promptly: Delays in addressing negative publicity can intensify […]

24 December 2024 · Roz Sheldon

Blog

Effective Crisis Management Strategies: Safeguarding Your Reputation

For businesses and individuals alike, constructing and preserving a solid reputation is a painstaking process. Yet, it takes only a single misstep to jeopardise the hard-earned credibility you’ve established. In the digital age, the proliferation of search engines and social media platforms has granted every individual a voice, intensifying the risk of reputation crises. So, […]

23 October 2023 · Igniyte

Blog

GDPR – what are your individual rights?

In the fourth of our blog posts about the upcoming GDPR (General Data Protection Regulation) we’re looking at the rights you, as an individual, have regarding your data. GDPR sets out 8 basic rights for individuals: The right to access: this means that individuals have the right to request access to their personal data, […]

10 April 2018 · Igniyte

In the Press

Leadership: corporate governance and reputation

Corporate governance has a big impact on a company’s reputation. You only have to look at financial misreporting at Tesco and poor working practices at Sports Direct. There’s also the Volkswagen emissions scandal and BHS pension fund, each illustrating how significant corporate governance is. Many of today’s top businesses have been brought to task for shoddy […]

24 November 2017 · Igniyte

Blog

How much could a bad customer experience cost your business?

Customer experience is the predominant driver of business success. Your products and services need to be great – that’s a given – but longevity is about much more than that. What matters right there in the moment and in the longer-term, is how customers feel about the experience that you give them. The ‘holy grail’ […]

20 November 2017 · Igniyte

In the Press

PR Week cover our research into crisis communication plans within the workplace

Did you know that one in four marketing and advertising firms does not have a crisis communication plan in place? PR Week reported the findings from our research revealing just how unprepared certain sectors are should a crisis hit. Earlier this year, Igniyte conducted research into eight different sectors and over 500 managers. This was […]

20 May 2016 · Igniyte

Blog

Brand reputation crises and their effects in 2015

Several major brands found themselves in a reputation crisis in 2015, illustrating the value of proactive reputation management and the impact of a damaged reputation on a business. Volkswagen Volkswagen inflicted significant damage on their brand in 2015. Earlier this year, press reports revealed that the car maker cheated diesel emissions tests, which made their […]

21 December 2015 · Igniyte

Blog

How banks should respond to Cyber-attacks

Cyber-attacks were placing the reputations of banks across the UK at significant risk in 2015. With a duty to safeguard thousands of customers personal, sensitive data; the size of the risk is substantial. Scale of the problem Igniyte’s director Simon Wadsworth recently noted that cyber-attacks on large brands are becoming more frequent. He cited the […]

24 November 2015 · Igniyte

Blog

How did Volkswagen miss the reputation risk?

When Volkswagen made the decision to deliberately deceive millions of customers across the world, it took a huge risk with its reputation. Clearly, the risk didn’t pay off and Volkswagen will have to work incredibly hard to win back the majority of its loyal customers. Volkswagen scandal Over the past few weeks, Volkswagen has been […]

15 October 2015 · Igniyte

In the Press

Sky News interviews Igniyte on Volkswagen scandal impact

Sky News invited Igniyte onto the Ian King business show to discuss the growing Volkswagen emissions-cheating scandal. With the ramifications of Volkswagen’s cheated diesel emissions test, the Volkswagen scandal made all the leading headlines. When news broke that 1.2 million cars in the UK could be affected, Sky News contacted Igniyte to get their expert thoughts on […]

1 October 2015 · Igniyte

In the Press

Igniyte interviewed on BBC Breakfast on Volkswagen crisis

With the Volkswagen scandal dominating the headlines, BBC Breakfast brought on Igniyte to explain what effect this could have on the brand’s reputation and what they should be doing now to make it up to customers. Alongside a spokesperson for What Car?, Igniyte was interviewed by a BBC Breakfast presenter on the impact the emissions […]

23 September 2015 · Igniyte

Blog

Poor marketing campaigns can sink your company’s reputation

A marketing campaign that made headlines across the UK has proved something we’ve long known here at Igniyte. Ill-thought-out marketing campaigns can sink a company’s reputation online. Marketing is a double-edged sword A marketing campaign is designed to generate attention. Businesses, especially SMEs with limited funds, need to create eye-catching marketing campaigns to attract customers […]

4 June 2015 · Igniyte

Blog

The Power of Twitter in Online Reputation Management

Social media is a powerful tool for managing online reputation. Twitter is currently one of the leading social networks worldwide. According to Statista – the statistics portal, Twitter had 271 million monthly active users, in the second quarter of 2014. An article in the Financial Times revealed some interesting findings by ‘Socialbro’ – an organisation that ‘helps companies market themselves on Twitter’. The survey, […]

23 February 2015 · Igniyte

Blog

The Snapchat Hacking Scandal Aftermath

News has emerged that the creators of Snapchat, the photo sharing service which was hacked earlier this week, have created an app to prevent similar problems in the future. Practically every mainstream news source reported that the instant photo sharing service had been hacked, resulting in the leaking of millions of US users’ personal details. […]

7 January 2014 · Igniyte