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Lessons in social media management – easyJet
British low cost airline easyJet has come under public fire over its response to a single tweet – a now infamous snowball effect turning it into a social media saga. Let’s take a look at what happened, the impact and how companies can avoid falling foul of the same. easyJet responded to Matthew Harris, who posted a photo on Twitter showing a woman sitting on […]
20 August 2019 · Igniyte