In the Press
Simon Wadsworth, Igniyte’s Managing Partner and Founder talks to The Telegraph about the problem with fake reviews and how online reviews can make an impact on the business. The article explores, in detail, how there is a thriving black market for reviews for products and services, bought and sold in their thousands- written by robots, […]
26 July 2019 · Igniyte
In the Press
“What can we do about fake reviews?” This was the thorny question posed by the BBC’s Business Daily programme. A World Service discussion looked at the tricky issue of managing online reviews – including the challenges faced by brands and the growing threat posed by bogus content. Igniyte’s Managing Partner Simon Wadsworth, was part of […]
19 June 2018 · Simon Wadsworth
Blog
Igniyte was asked by the Competition & Markets Authority (CMA) to contribute to an investigation into fake online reviews. Following this, the CMA produced an investigation report, detailing the action they will take against any website or company in breach of the guidelines set. The CMA announced they had taken action against Total SEO & Marketing […]
10 March 2016 · Igniyte
In the Press
Technology publication, The Stack, has published the findings of the Competition and Markets Authority (CMA) investigation into fake online reviews and has used Igniyte’s contributing research. The Stack has reported on the initial investigation findings that reveals the main areas of concern: businesses writing or commissioning fake negative reviews; businesses writing or commissioning fake positive reviews; review sites […]
23 June 2015 · Igniyte
In the Press
Popular travel news site, Travel Daily News, has used Igniyte’s research to report on the Competition & Markets Authority (CMA) investigation into fake online reviews and paid endorsements. The CMA has released an initial investigation report into businesses in the UK writing or commissioning fake online reviews. The investigation launched in February 2015 and the […]
22 June 2015 · Igniyte
In the Press
The BBC asked online reputation experts, Igniyte, on the BBC Breakfast show to offer expert comments on the release of a new Competition & Markets Authority (CMA) investigation report. The report covered an investigation the CMA launched in February 2015 into fake online reviews and paid endorsements. The CMA asked Igniyte to help them in […]
19 June 2015 · Igniyte
