Blog
There are tons of online review facts and stats on the Internet that show how positive reviews build trust, increase conversion rates, generate new and repeat custom and foster loyalty. The fact is that online reviews can be very good for your business. And then there’s the flip side. Negative, or even fake reviews, that […]
29 October 2019 · Igniyte
Blog
One of the biggest influences on consumers’ decision-making is reviews. 93% of people now say that online reviews impact their buying decisions. If your company reviews are positive, that’s good news. But how much damage do you think a single negative one can do to your company? Would it surprise you to know that 22% of potential […]
23 January 2019 · Igniyte
In the Press
“What can we do about fake reviews?” This was the thorny question posed by the BBC’s Business Daily programme. A World Service discussion looked at the tricky issue of managing online reviews – including the challenges faced by brands and the growing threat posed by bogus content. Igniyte’s Managing Partner Simon Wadsworth, was part of […]
19 June 2018 · Simon Wadsworth
