Blog
People rarely start thinking about reputation management when things are calm. Most reach this point because something online has started to feel out of proportion to reality. A single review dominates perception. An old article refuses to fade. Search results no longer reflect the business or individual they know themselves to be. At that stage, searching […]
19 January 2026 · Roz Sheldon
Blog
For many of the executives and high-net-worth individuals we work with at Igniyte, the phrase “personal branding” can sometimes feel like a buzzword reserved for influencers. But if we strip away the marketing jargon, what we are really talking about is reputation. In 2026, your reputation is no longer just what people say about you […]
15 December 2025 · Roz Sheldon
Blog
It’s early in the year to start waxing lyrical about what algorithm changes and, subsequently, ranking factors may be the most important for 2017. But some of last year’s updates, combined with input from the experts, can help give us a picture for what we might expect. Ranking factors are important in online reputation management […]
20 February 2017 · Igniyte
Blog
It’s a well-known fact that people are spending increasing amounts of time online. Who doesn’t rely on Google to search for anything and everything, the best, the worst and answers to the unknown? Finding information Google searches happen 63,000 times per second – that’s 5.5bn searches each day. Our use of the Internet has become […]
20 January 2017 · Igniyte
Blog
Google’s web services no longer directly use G-links to link to Google+ profiles. Igniyte looks at the effects of these changes and whether Google+ is still something that benefits Online Reputation Management. If you search for an individual or company on a desktop, you’ll see that on the right hand side is the name with […]
11 June 2015 · Igniyte
Blog
When Spanish citizen, Mario Costeja González asked Google to remove his page one search results relating to the forced sale of his house, it is unlikely that his lawyer would have been considering the case’s implications for civil liberties in Hong Kong. However, an article in the Financial Times (FT) now suggests that the ‘right […]
23 March 2015 · Igniyte
Reports
How do you keep today’s tech-savvy young people safe, while allowing and encouraging them to enjoy the benefits of engaging across social media? The online safety of young people matters. What steps can you take to help your teenagers create the online CV and presence employers and admissions tutors are increasingly looking for? Igniyte’s ‘Young […]
21 January 2015 · Igniyte
Blog
Anonymity is currently a huge issue, with anyone being able to post anything about anyone, so Google’s focus on Google+ Authorship is welcome and will hopefully lessen the extent that anonymous, false or scam content can receive a high ranking for an individual’s name.
29 April 2014 · Igniyte
Blog
What is the perfect Google Page 1 in the search results and how easy is it to achieve one? When we think of the perfect page one for a brand or individual search, we think of several things that we work to achieve in SEO practice, those are: Sitelinks Authorized authorship Google places app Social […]
9 September 2013 · Igniyte
Blog
Ever since Google launched their social media platform, Google+, there has been little doubt that it has failed to match the current market leaders in social platforms, Facebook, Twitter and LinkedIn.
29 August 2013 · Igniyte
In the Press
Igniyte has been featured in Business Matters Magazine in which we explain Why online reputation management is essential SEO optimisation tool for businesses & brands. The article looks at how Search Engine Optimisation has changed and why businesses need to be increasingly concerned at managing online reputation. The article focuses on giving advice on how best […]
29 July 2013 · Igniyte
Blog
The UK Information Commissioners Office has given Google until the 20th September to change its privacy policy after recent reviews of updates to their privacy policy found that the site may be breaching the UK Data Protection Act. The anticipated move by the UK data protection watchdog falls in line with other European countries such […]
5 July 2013 · Igniyte
Blog
When people hear the words “Online Reputation Management”, they often wrongly assume that this is a service for predominantly unsatisfactory businesses that have given years worth of bad, inadequate service.
17 December 2012 · Igniyte
Blog
Online Reputation Management can not only help business, but can help individuals too.
12 December 2012 · Igniyte
Blog
Continuous web analysis is essential for organisations with regards to online reputation management, with ever moving content it is imperative organisations frequently try to gain a measure of their public perception.
10 August 2012 · Igniyte
