In the Press
Simon Wadsworth, Igniyte’s Managing Partner and Founder talks to The Telegraph about the problem with fake reviews and how online reviews can make an impact on the business. The article explores, in detail, how there is a thriving black market for reviews for products and services, bought and sold in their thousands- written by robots, […]
26 July 2019 · Igniyte
In the Press
The thorny issue of data continues to be discussed in the digital world as we head towards 2019. And Igniyte’s Managing Partner, Simon Wadsworth, shares his thoughts about how the landscape will continue to develop in 2019 and beyond. He joins a panel of industry leaders and thinkers voicing their expert opinions about the trends […]
18 December 2018 · Simon Wadsworth
Blog
They’re one of the world’s best-know hotel brands, with a presence in more than 127 global territories. So, as news breaks of a far-reaching data breach at Marriott International, the implications are going to be huge. The hospitality chain – which includes the Sheraton, Le Meridien and W brands – has admitted a security flaw […]
4 December 2018 · Simon Wadsworth
In the Press
BBC Radio 4’s You and Yours has been told that legislation protecting websites from lawsuits is ‘cleansing’ negative comments from online forums. Companies that threaten Section 5 defamation notices say they are a legitimate defence against false statements. But one forum says they lack the resources to challenge them, and negative comments are being “bleached”. Section […]
9 January 2018 · Simon Wadsworth
Blog
Customer experience is the predominant driver of business success. Your products and services need to be great – that’s a given – but longevity is about much more than that. What matters right there in the moment and in the longer-term, is how customers feel about the experience that you give them. The ‘holy grail’ […]
20 November 2017 · Igniyte
In the Press
Embracing Google and understanding how it works helps small business owners to improve their online presence in search results. These are the links Google loads on screen when someone looks for information about you or your business. People’s perception of what they see (your online reputation) determines whether they choose to do business with you, […]
7 November 2017 · Igniyte
Blog
Trolling victims on Twitter has becoming more and more common, so much so that the social media platform stepped in and launched a new Safety Centre, as they committed to “building a safer Twitter”. The company has previously faced wide-scale criticism for its failure to effectively tackle trolling and harassment on the site, despite several attempts. […]
30 July 2015 · Igniyte
Blog
Igniyte contributed to a report conducted by The Competition and Markets Authority (CMA). The report showed what companies shouldn’t do when they use a review management strategy to manage their reputation online. Online reviews and endorsements This year, the CMA launched an investigation of companies and review sites who offer paid endorsements and post fake […]
1 July 2015 · Igniyte
Blog
Management Today reported on a survey of employees to determine the 25 most popular CEO’s in the UK. These 25 CEOs obviously have a great offline reputation, but how does their online reputation compare? Is a glowing offline reputation mirrored with a professional online reputation? We took a look… The importance of a CEO’s reputation […]
18 June 2015 · Igniyte
Blog
An article published on the Econsultancy website about Online Reputation Management talks about whether companies should use it and the right and wrong practices of managing your online presence for your customers. If your brand or company is in the business of selling a nonchalant, care-free and ‘cool’ attitude, then you may not care about […]
9 October 2014 · Igniyte
In the Press
Radio 4 have contacted Igniyte to discuss the Right to be Forgotten ruling on Google. The program is called The Report and will air at 8pm (GMT) on 18 September 2014. The focus of the program is about why thousands upon thousands of people have contacted Google and submitted removal requests to have unwanted and negative content removed […]
17 September 2014 · Igniyte
Blog
Social media profiles are useful online assets, especially when used in an online reputation management plan.
4 February 2013 · Igniyte
Blog
Online Reputation is important to any business, with more and more consumers searching online for products and services.
21 January 2013 · Igniyte
Blog
Online Reputation Management is the process of maintaining a good reputation on the internet, particularly with regards to search engines.
11 January 2013 · Igniyte
