In the Press
Igniyte study used to explain the ‘Business of Reviews’
Online consumer reviews are becoming increasingly important for UK businesses. Fresh Business Thinking recently drew upon an Igniyte-commissioned study to illustrate this point. Nearly a third of firms we polled devoted £20,000 on average to dealing with negative online feedback per year, with nearly a fifth investing around £30,000. In this digital world, Fresh Business […]
9 September 2016 · Igniyte