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Seasonal Stories: How John Lewis is sustaining its reputation with #BusterTheBoxer
For large brands, like John Lewis, Christmas offers a signature time to show off with huge-budget, creative TV campaigns. These can steal the attention from actual TV programmes and become a phenomenon in their own right. Successful ads The scale and popularity of these adverts are a potential hit in sealing the firm’s reputation for the […]
9 December 2016 · Igniyte