Blog
Life is famously unpredictable – and even the best-loved brands and personalities can find themselves in the throes of a full-on PR crisis. When things do go wrong it’s how you prepared you are to handle a crisis and how you react that determines, and hopefully limits, the extent of the damage to your reputation. […]
18 December 2018 · Igniyte
Blog
A look at what’s influencing the reputations of businesses, brands and people around the world. Biggest reputation risks to UK businesses in 2018 One in three businesses say that negative content is damaging their business. Another third is worried about the impact this type of material will have in the future. That is according to Igniyte’s […]
22 March 2018 · Igniyte
Blog
Fast-food chain KFC has had one hell of a week. It ran out of chicken and had to close hundreds of its restaurants, much to the dismay of loyal fans. But the much-loved company has managed to turn what could have been a corporate reputation disaster into a piece of perfectly pitched crisis management. Sure, […]
26 February 2018 · Igniyte
