#managing negative comments

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Damage Control: How to Respond to Negative Online Content

Nowadays, a single negative comment or review can spread like wildfire, significantly impacting a brand’s reputation. The immediacy and reach of online platforms mean that negative content can quickly gain traction, making effective damage control more crucial than ever. This blog explores the strategies businesses can employ to manage and respond to negative online content […]

23 January 2024 · Roz Sheldon

Blog

The Power of Twitter in Online Reputation Management

Social media is a powerful tool for managing online reputation. Twitter is currently one of the leading social networks worldwide. According to Statista – the statistics portal, Twitter had 271 million monthly active users, in the second quarter of 2014. An article in the Financial Times revealed some interesting findings by ‘Socialbro’ – an organisation that ‘helps companies market themselves on Twitter’. The survey, […]

23 February 2015 · Igniyte