Blog
There are tons of online review facts and stats on the Internet that show how positive reviews build trust, increase conversion rates, generate new and repeat custom and foster loyalty. The fact is that online reviews can be very good for your business. And then there’s the flip side. Negative, or even fake reviews, that […]
29 October 2019 · Igniyte
Blog
Customer satisfaction should be one of the most important measures of success for any company. While senior management must lead by example, every employee has a responsibility. Consumers must feel valued and companies should look to ‘over-deliver’ on a customer’s expectancy of a company. Failing to do so risks losing them to a rival. Personalisation […]
6 July 2016 · Igniyte
In the Press
Australian marketing community website, Marketingmag.com.au feature Igniyte’s research within their article discussing whether removal of the gag clause will endanger a company’s reputation and outline how businesses can deal with online reviews. There is a common misuse use of the gag clause as a means for online reputation management. With the possibility of the proposed Consumer […]
11 April 2016 · Igniyte
