#Managing reviews

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Full summary: The CMA’s investigation report into review sites

An investigation by Igniyte has been featured in a comprehensive report by the Competition and Markets Authority (CMA). The ‘online reviews and endorsements’ report outlines the difficulties of the current online review system and explores review sites. Here’s a full summary of the report and the next steps that will be taken by the authority. […]

7 July 2015 · Igniyte

Blog

The Business of Reviews – research released by Igniyte

Igniyte has been working with consumer-facing customers for a number of years guiding them on how to deal with online commentary and reviews about their company or brand. Due to the authority of some review websites and forum platforms online, online marketers are having to deal with negative conversations appearing for searches of their company and […]

22 May 2015 · Igniyte