#Marketing Campaigns

Blog

Which campaigns are winning the Rio 2016 Olympics?

The Olympics is the world’s biggest sporting event. According to the Guardian, 90% of the British population watched at least 15 minutes of the London 2012 Olympics. The Olympics serves as a major marketing opportunity for firms. It allows them to promote their brand ideals to a massive audience. The 2016 Olympics will be held […]

1 August 2016 · Igniyte

Blog

Poor marketing campaigns can sink your company’s reputation

A marketing campaign that made headlines across the UK has proved something we’ve long known here at Igniyte. Ill-thought-out marketing campaigns can sink a company’s reputation online. Marketing is a double-edged sword A marketing campaign is designed to generate attention. Businesses, especially SMEs with limited funds, need to create eye-catching marketing campaigns to attract customers […]

4 June 2015 · Igniyte