#marketing strategies

In the Press

Igniyte’s Marketing research cited by The Times

The Times recently ran a piece on how UK businesses can turn negative online comments to their advantage. The Times cited Igniyte’s Marketing research showing that, last year, malicious online comments were a major problem for over half of UK businesses. Marketing Strategies However, bad publicity can actually be useful as a marketing tool. The […]

9 September 2016 · Igniyte

Blog

Social media engagement continues to rise in importance

If your company doesn’t develop an engaging social media strategy, you could be bypassing a third of your target market, according to recent research. The study from affilinet found that social media engagement has an influence on thirty-three percent of us every month, with one in ten influenced every day by what we see on […]

15 July 2016 · Igniyte