Blog
It is important to start thinking about how you manage your online reputation in the property sector. The industry does attract its fair share of comment and media attention that harms businesses, making it crucial to manage your brand’s online reputation effectively. Some businesses operating in the property sector get a bad rep – from […]
15 January 2025 · Igniyte
Blog
The prospect of receiving negative reviews haunts every brand. But what if I told you that those dreaded one-star ratings could actually be your ladder to success? While it’s easy to view negative feedback as the Achilles’ heel of your business, with a shift in perspective and the right strategy, you can transform these reviews […]
28 March 2024 · Ryan Rana
Blog
There are tons of online review facts and stats on the Internet that show how positive reviews build trust, increase conversion rates, generate new and repeat custom and foster loyalty. The fact is that online reviews can be very good for your business. And then there’s the flip side. Negative, or even fake reviews, that […]
29 October 2019 · Igniyte
Blog
Your online reputation can be your strongest asset or a huge liability. We know what you’d prefer it to be, because a strong online reputation = success. Here are 35 online reputation facts and stats that prove the value of online reputation management for businesses, brands, and individuals. Online reputation facts and stats – online […]
22 January 2019 · Igniyte
In the Press
“What can we do about fake reviews?” This was the thorny question posed by the BBC’s Business Daily programme. A World Service discussion looked at the tricky issue of managing online reviews – including the challenges faced by brands and the growing threat posed by bogus content. Igniyte’s Managing Partner Simon Wadsworth, was part of […]
19 June 2018 · Simon Wadsworth
Blog
Customer satisfaction should be one of the most important measures of success for any company. While senior management must lead by example, every employee has a responsibility. Consumers must feel valued and companies should look to ‘over-deliver’ on a customer’s expectancy of a company. Failing to do so risks losing them to a rival. Personalisation […]
6 July 2016 · Igniyte
Blog
Igniyte was asked by the Competition & Markets Authority (CMA) to contribute to an investigation into fake online reviews. Following this, the CMA produced an investigation report, detailing the action they will take against any website or company in breach of the guidelines set. The CMA announced they had taken action against Total SEO & Marketing […]
10 March 2016 · Igniyte
Blog
Online review site TripAdvisor released the findings of its latest TripBarometer study. Conducted by TripAdvisor and independent research firm Ipsos, the survey questioned more than 44,000 travellers and hoteliers around the world to determine the key trends which will impact the global travel industry in 2016. According to Travel Trends, the Barometer found that 93% […]
28 January 2016 · Igniyte
Blog
Online money forums are perhaps the most active; money issues affect everyone and consumers look to each other for advice on how to save money. Because of this, the audience on these forums is huge, and it can be overwhelming to financial brands to know how to engage with them. The importance of brand trust […]
4 November 2015 · Igniyte
Blog
TrustPilot has begun developing industry-wide best practice guidelines for review moderation, in a bid to prevent fake reviews from appearing on review sites. Following the recent CMA investigation report, which highlighted the trend of companies posting fake positive reviews about themselves, various review websites have had to revise their processes and look to combat fake […]
24 September 2015 · Igniyte
Blog
Igniyte contributed to a report conducted by The Competition and Markets Authority (CMA). The report showed what companies shouldn’t do when they use a review management strategy to manage their reputation online. Online reviews and endorsements This year, the CMA launched an investigation of companies and review sites who offer paid endorsements and post fake […]
1 July 2015 · Igniyte
Reports
Research commissioned by Igniyte looks into the real cost of reviews online to businesses in the UK. 1,000 companies across the UK were surveyed to find out how conversations online were impacting on their business financially, and in terms of their reputation. The findings – illustrated here, suggest that unsubstantiated reviews and forum posts, trolling, and […]
24 April 2015 · Igniyte
