Blog
People rarely start thinking about reputation management when things are calm. Most reach this point because something online has started to feel out of proportion to reality. A single review dominates perception. An old article refuses to fade. Search results no longer reflect the business or individual they know themselves to be. At that stage, searching […]
19 January 2026 · Roz Sheldon
Blog
For many of the executives and high-net-worth individuals we work with at Igniyte, the phrase “personal branding” can sometimes feel like a buzzword reserved for influencers. But if we strip away the marketing jargon, what we are really talking about is reputation. In 2026, your reputation is no longer just what people say about you […]
15 December 2025 · Roz Sheldon
Blog
Scrolling used to be a safety net. Negative coverage could drift down the page, replaced by newer, neutral content. That no longer happens. With the arrival of Google’s AI Overviews, users often see a full summary before they ever reach your website. It pulls together information from what Google considers the most credible sources, then […]
20 October 2025 · Roz Sheldon
Blog
Staying one step ahead is key for crisis management. Waiting for the fallout to hit during a crisis can – and will – damage your business, your brand and you as an individual. Online reputation crisis response At Igniyte of course, we’re all about reputation crisis response. Or better yet, working with our clients to proactively […]
10 November 2024 · Igniyte
