#PR Crisis

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Businesses unprepared for high-stakes PR crisis

We all know that a PR crisis can seriously damage your company’s reputation. But often it’s the cause, and how it’s handled, that either help or hinder any recovery. If a UK business is involved in a data security breach, sexual harassment scandal or other ‘high-stakes’ PR crisis, it’s risking serious reputation damage. And stands […]

11 June 2019 · Igniyte

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How not to react following a PR crisis

The actions of Alton Towers in the aftermath of the rollercoaster accident illustrated how companies shouldn’t react after a PR crisis. The limits of PR PR is a valuable tool for online reputation management because positive press can rank highly on Google. The search engine views local and national news sources as reliable sources of information, […]

10 July 2015 · Igniyte