Blog
Better late than never for Pret A Manger – what can brands learn from their reputation crisis?
They’re the high street favourite where millions of us buy lunch every day. And until this week, food retailer Pret A Manger enjoyed a reputation for providing artisan, made-on-the-premises snacks and sandwiches. Their brand identity is built on the promise of always delivering ‘fresh, honest food’ and brilliant, friendly service. A tragedy rocks the […]
3 October 2018 · Igniyte