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New research finds that company purpose drives corporate reputation
New research reveals that purpose is a key factor in driving a company’s corporate reputation. The 2018 Purpose Premium Index* from Porter Novelli/Cone finds that purpose actually drives 13% of a company’s overall corporate reputation. In fact, 96% of a company’s reputation is gained by 3 factors: quality (65%), vision (18%) and purpose (13%). Each […]
19 November 2018 · Igniyte