Blog
If you have a bad reputation it might be time to start thinking about how to repair your online reputation. A bad reputation can ruin your relationships, cost you professional opportunities and impact on your personal life. All these can deal a blow to your self-confidence and change how you, and others, see you. A […]
1 October 2020 · Igniyte
Blog
Often, one of the first questions we get from our clients is “How long does online reputation management take?” And understandably so. You see, when people come to Igniyte for help, they’re often on the back foot. At this point, the damage done to their online reputation is causing them, their business, or in many cases […]
23 July 2020 · Igniyte
Blog
Social media has meant that businesses can expose their brand and products to wider audiences in a more authentic and relatable way. Building awareness of an organisation and its public perception has never been easier. But it is now easier to become involved in a crisis that can destroy your reputation as quickly as it […]
29 January 2020 · Igniyte
In the Press
Igniyte’s Head of Client Services, Roz Sheldon talks to World Trademark Review about the impact that the Boeing 737 Max crisis has had on Boeing’s reputation. Boeing is facing congress and revenue loss after the two 737 crashes and whilst the share prices did not take the expected hit, the company is confident of a […]
31 October 2019 · Igniyte
In the Press
Igniyte’s Managing Partner and Founder, Simon Wadsworth discusses how individuals, such as call centre workers and lawyers, are paying for companies to help manage their reputation online in order to increase their job prospects in an article for The Telegraph. Simon explores how people aren’t turning to reputation management companies purely for damage control in […]
16 July 2019 · Igniyte
Blog
UK corporate reputations are now valued at £1,062bn, according to the 2018 Reputation Dividend Report. Brexit and economic uncertainty mean that investors and stakeholders are putting more emphasis on corporate reputations. After all, a good corporate reputation inspires confidence. By the start of 2018, the influence of corporate reputations was directly responsible for an average […]
28 February 2018 · Simon Wadsworth
Blog
Fast-food chain KFC has had one hell of a week. It ran out of chicken and had to close hundreds of its restaurants, much to the dismay of loyal fans. But the much-loved company has managed to turn what could have been a corporate reputation disaster into a piece of perfectly pitched crisis management. Sure, […]
26 February 2018 · Igniyte
In the Press
Corporate governance has a big impact on a company’s reputation. You only have to look at financial misreporting at Tesco and poor working practices at Sports Direct. There’s also the Volkswagen emissions scandal and BHS pension fund, each illustrating how significant corporate governance is. Many of today’s top businesses have been brought to task for shoddy […]
24 November 2017 · Igniyte
In the Press
An Igniyte Christmas parties survey found that over a quarter of Scots believed they’d say (or even do) something they’re likely to regret the following day. From the one in eight who have pulled a sickie the following day after over indulgence to the third of people who have flirted with colleagues in the past, […]
28 November 2016 · Igniyte
Blog
It’s no secret that the mainstream media industry has changed in a previously unimaginable way over the past decade. Beyond the Internet allowing news to travel almost instantaneously across all areas of the planet, the arrival of smartphones, tablets and wearable tech is also letting people stay more up to date and connected than ever […]
22 November 2016 · Igniyte
Blog
In 2016, Snapchat faced accusations of racism for the second time. This was following the release of a face filter referred to as ‘yellowface’. This brought the brand’s reputation into disrepute. The photo & video-sharing app regularly adds fun filters and encourages its users, including numerous global brands, to be innovative and push the boundaries […]
24 August 2016 · Igniyte
Blog
The European Court of Human Rights (ECHR), a Strasbourg-based international human rights court, ruled that companies have the right to read their employees private messages. ECHR ruling According to the BBC, the case was brought by Romanian engineer Bogdan Barbulescu. His employer discovered he was using the Yahoo messaging service for personal and professional contacts. […]
26 January 2016 · Igniyte
In the Press
Popular business publication Real Business has featured Igniyte’s research revealing the UK’s behaviour at office Christmas parties, and how they feel about this year’s office festive bash. The article details our findings that 30% of UK employees admitted flirting with a colleague at an office Christmas party, one in four have kissed a colleague, and […]
10 December 2015 · Igniyte
Reports
The growth of the Internet, social media, review sites and online forums has had a fundamental impact on organisations across the world. The systems we use to run our businesses have allowed us to make processes more efficient, saving us time, money and resources. However, an increasing reliance on electronic media has exposed companies to […]
14 December 2014 · Igniyte
Reports
Personal reputation management – a guide The Internet started its life as an open research tool, and therefore privacy of information was less important than the need for information to be readily available and searchable. Whilst in the early days the content was predominantly text, today, images and video are shown in search results. A […]
14 December 2014 · igniyte
