In the Press
Igniyte’s Head of Client Services, Roz Sheldon talks to World Trademark Review about the impact that the Boeing 737 Max crisis has had on Boeing’s reputation. Boeing is facing congress and revenue loss after the two 737 crashes and whilst the share prices did not take the expected hit, the company is confident of a […]
31 October 2019 · Igniyte
Blog
They’re the high street favourite where millions of us buy lunch every day. And until this week, food retailer Pret A Manger enjoyed a reputation for providing artisan, made-on-the-premises snacks and sandwiches. Their brand identity is built on the promise of always delivering ‘fresh, honest food’ and brilliant, friendly service. A tragedy rocks the […]
3 October 2018 · Igniyte
In the Press
Did you know that one in four marketing and advertising firms does not have a crisis communication plan in place? PR Week reported the findings from our research revealing just how unprepared certain sectors are should a crisis hit. Earlier this year, Igniyte conducted research into eight different sectors and over 500 managers. This was […]
20 May 2016 · Igniyte
Blog
Several major brands found themselves in a reputation crisis in 2015, illustrating the value of proactive reputation management and the impact of a damaged reputation on a business. Volkswagen Volkswagen inflicted significant damage on their brand in 2015. Earlier this year, press reports revealed that the car maker cheated diesel emissions tests, which made their […]
21 December 2015 · Igniyte
