Blog
Tennis player Maria Sharapova has recently faced a significant reputational crisis. However, the star’s response could teach us a lesson in how to effectively manage personal reputation. Maria’s story -personal reputation management PR Week recently reported that Maria Sharapova has admitted to taking the drug meledonium for health concerns since 2006. The star announced that the […]
17 March 2016 · Igniyte
Blog
When Volkswagen made the decision to deliberately deceive millions of customers across the world, it took a huge risk with its reputation. Clearly, the risk didn’t pay off and Volkswagen will have to work incredibly hard to win back the majority of its loyal customers. Volkswagen scandal Over the past few weeks, Volkswagen has been […]
15 October 2015 · Igniyte
Blog
Hackers have released the personal information of millions of Ashley Madison users. It’s becoming increasingly clear that this hack will damage both Ashley Madison and its users’ reputations online. The hack Ashley Madison is a website which provides married men and women with the means to discretely pursue extramarital relations. Since it was launched in […]
2 September 2015 · Igniyte
Blog
A campaign has been mounted to outlaw revenge porn. Not only embarrassing, at Igniyte, we believe revenge porn is an inherent risk to your online reputation. Revenge Porn is an Attempt to Induce Maximum Humiliation If you’ve not had the unfortunate pleasure of hearing of this new phenomenon, revenge porn is where ex-partners post sexually […]
30 June 2014 · Igniyte
