In the Press
Centring on the issue of ‘big data’ (data sets so large that traditional data management software can’t process it), AdWeek has published an article examining how the wider artificial intelligence (AI) phenomenon can be useful for firms looking to enhance their reputation management. How does this affects reputation? In a recent issue, the leading advertising title […]
27 March 2017 · Igniyte
Blog
Social media is one of the greatest tools ever created for marketing a brand, products or services – as Social Media Manager at Igniyte I would say that wouldn’t I! But it’s so true, with 81% of millennials checking Twitter at least once per day, and 76% of Facebook users visiting the site daily, you […]
6 March 2017 · Igniyte
Blog
Proud parents are increasingly posting content, especially pictures, concerning their children on social media sites like Facebook and Instagram. But total strangers can potentially view social media content, so this raises a key question. By pursuing this action, are you damaging your child’s reputation online? Parents on social media Social media use is rising rapidly among […]
15 November 2016 · Igniyte
In the Press
Following a high-profile social media storm around Barrister Charlotte Proudman and her decision to ‘out’ solicitor Andrew Carter-Silk after he messaged her to say her LinkedIn profile picture was “stunning”; Igniyte was asked to comment for the Evening Standard. Esteemed solicitor Carter-Silk messaged Proudman through LinkedIn to say that her profile picture was “stunning” and […]
14 September 2015 · Igniyte
Reports
Research commissioned by Igniyte looks into the real cost of reviews online to businesses in the UK. 1,000 companies across the UK were surveyed to find out how conversations online were impacting on their business financially, and in terms of their reputation. The findings – illustrated here, suggest that unsubstantiated reviews and forum posts, trolling, and […]
24 April 2015 · Igniyte
