Blog
Google reviews play a significant role in shaping your online reputation. Whether you’re a business owner striving to build customer trust or an individual managing your personal brand, knowing how to handle negative reviews is essential. At Igniyte, we specialise in helping businesses and individuals protect their reputations and manage feedback effectively. Here, we’ll provide […]
17 January 2025 · Roz Sheldon
Blog
One of the biggest influences on consumers’ decision-making is reviews. 93% of people now say that online reviews impact their buying decisions. If your company reviews are positive, that’s good news. But how much damage do you think a single negative one can do to your company? Would it surprise you to know that 22% of potential […]
23 January 2019 · Igniyte
Blog
Consumers are increasingly using online reviews to engage with businesses and, ultimately, inform their buying decisions. By the day, it is becoming ever-more vital to ensure that online reviews are honest. Fake content can damage your company’s reputation online. Power of honest online reviews In 2014, research from Bright Local[1] indicated that 88% of consumers trust […]
4 November 2016 · Igniyte
Blog
TrustPilot has begun developing industry-wide best practice guidelines for review moderation, in a bid to prevent fake reviews from appearing on review sites. Following the recent CMA investigation report, which highlighted the trend of companies posting fake positive reviews about themselves, various review websites have had to revise their processes and look to combat fake […]
24 September 2015 · Igniyte
In the Press
Market research and consumer insight news website, Research Live, covered Igniyte’s latest research on the Business of Reviews, which revealed that 51% of UK businesses have been affected by online reviews in the past year. The research, commissioned by Igniyte and conducted by OnePoll, surveyed 1,000 UK business owners or higher managers on the effect of […]
1 June 2015 · Igniyte
Reports
A report published by Igniyte looks into the real cost of online reviews to businesses in the UK. Business owners and higher managers from 1,000 companies across the UK were surveyed to find out how conversations online were impacting on their businesses financially, but also in terms of reputation. The findings suggest that unsubstantiated reviews […]
22 May 2015 · Igniyte
