Blog
When Volkswagen made the decision to deliberately deceive millions of customers across the world, it took a huge risk with its reputation. Clearly, the risk didn’t pay off and Volkswagen will have to work incredibly hard to win back the majority of its loyal customers. Volkswagen scandal Over the past few weeks, Volkswagen has been […]
15 October 2015 · Igniyte
In the Press
With the Volkswagen scandal dominating the headlines, BBC Breakfast brought on Igniyte to explain what effect this could have on the brand’s reputation and what they should be doing now to make it up to customers. Alongside a spokesperson for What Car?, Igniyte was interviewed by a BBC Breakfast presenter on the impact the emissions […]
23 September 2015 · Igniyte
Blog
Considering the role that reputation has to play in every facet of public life in modern Britain, Igniyte explores the key role of reputation management in the public sector. What Lengths Do the Government Have to Go To? Increasingly, reputation management is vital across every industry and every sector, yet when it comes to the […]
14 January 2015 · Igniyte
