Blog
Ryan Lochte – Can a rebrand recover his reputation?
With 12 Olympic medals, including six golds, Ryan Lochte has built a career as one of the most successful Olympians of all time. Lochte also has the problem of being in the shadow of 23-time gold medallist Michael Phelps. This problem has plagued Lochte for all of his professional career. The fact that he dyed […]
30 August 2016 · Igniyte