#Volkswagen

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How did Volkswagen miss the reputation risk?

When Volkswagen made the decision to deliberately deceive millions of customers across the world, it took a huge risk with its reputation. Clearly, the risk didn’t pay off and Volkswagen will have to work incredibly hard to win back the majority of its loyal customers. Volkswagen scandal Over the past few weeks, Volkswagen has been […]

15 October 2015 · Igniyte

In the Press

Sky News interviews Igniyte on Volkswagen scandal impact

Sky News invited Igniyte onto the Ian King business show to discuss the growing Volkswagen emissions-cheating scandal. With the ramifications of Volkswagen’s cheated diesel emissions test, the Volkswagen scandal made all the leading headlines. When news broke that 1.2 million cars in the UK could be affected, Sky News contacted Igniyte to get their expert thoughts on […]

1 October 2015 · Igniyte