Personal Reputation

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The AI Reputation Gap: Why Your Brand Says One Thing and AI Says Another to Customers

Artificial intelligence is transforming how businesses are discovered, evaluated, and trusted, while introducing new challenges for organisations of all sizes. Customers increasingly ask AI platforms direct questions such as, “Can I rely on this brand?” and “Which company is most reputable?” AI-generated answers often form a prospective customer’s first impression, making AI reputation a critical […]

20 July 2026 · Ryan Rana

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5 Easy & Actionable Tips to Quickly Improve Your Personal Brand in 2026

For many of the executives and high-net-worth individuals we work with at Igniyte, the phrase “personal branding” can sometimes feel like a buzzword reserved for influencers. But if we strip away the marketing jargon, what we are really talking about is reputation. In 2026, your reputation is no longer just what people say about you […]

15 December 2025 · Roz Sheldon

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Tailored Online Reputation Management for Individuals, CEOs, and Celebrities

In a world where your digital footprint can often speak louder than your words, online reputation management for individuals has never been more critical. Whether you’re an up-and-coming professional, a seasoned CEO, or a celebrity constantly in the public eye, the internet holds immense power in shaping how you’re perceived by the world. But here’s […]

19 February 2024 · Roz Sheldon

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How to conduct an online reputation audit – for individuals

Online reputation audits for individuals are increasingly in demand. Today, and certainly in the future, your personal reputation and your professional reputation are more subject to scrutiny than ever before. You only need to look at news headlines surrounding the likes of Steve Easterbrook, Jeff Fairburn, Phillip Green, and Prince Andrew, to realise the risks, […]

2 December 2019 · Igniyte

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Ryan Lochte – Can a rebrand recover his reputation?

With 12 Olympic medals, including six golds, Ryan Lochte has built a career as one of the most successful Olympians of all time. Lochte also has the problem of being in the shadow of 23-time gold medallist Michael Phelps. This problem has plagued Lochte for all of his professional career. The fact that he dyed […]

30 August 2016 · Igniyte

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The rise of personalisation as a global cultural phenomenon

E-commerce platforms utilise consumer data to produce targeted marketing campaigns. This is not a new strategy and allows companies to personalise their campaigns. Thus ensuring that they can tailor products and services to consumers based on their likes and dislikes and purchasing behaviour. Consumer data continues to enable the creation of personalised online experiences. Utilising […]

15 June 2016 · Igniyte

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How easy is it to hide personal data online?

Digital technologies are changing the world of advertising. Increasingly, companies are using personal consumer data submitted via digital channels such as social media to develop more targeted advertising strategies. Therefore, this allows them to market products and services more effectively. With data-driven marketing becoming increasingly common, how easy is it to hide personal data online? […]

6 June 2016 · Igniyte

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Maria Sharapova teaches us a vital personal reputation management lesson

Tennis player Maria Sharapova has recently faced a significant reputational crisis. However, the star’s response could teach us a lesson in how to effectively manage personal reputation. Maria’s story -personal reputation management PR Week recently reported that Maria Sharapova has admitted to taking the drug meledonium for health concerns since 2006. The star announced that the […]

17 March 2016 · Igniyte

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Companies can read their employees private messages

The European Court of Human Rights (ECHR), a Strasbourg-based international human rights court, ruled that companies have the right to read their employees private messages. ECHR ruling According to the BBC, the case was brought by Romanian engineer Bogdan Barbulescu. His employer discovered he was using the Yahoo messaging service for personal and professional contacts. […]

26 January 2016 · Igniyte

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Reputation Management just for Employees

Employers Care About What You Post on Social Media Employers care about what you post on your social media profile. They may not hire you based on how you present your social media profiles publicly, but chances are you will face consequences if you post anything online that reflects badly on your employer.

20 January 2015 · Igniyte

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Personal Information Safety whilst Online

Recent concerns have been raised over the safety and security of your personal information online after accusations of private data sharing between 9 US technology companies including Google and the US government.

17 June 2013 · Igniyte