Blog
The prospect of receiving negative reviews haunts every brand. But what if I told you that those dreaded one-star ratings could actually be your ladder to success? While it’s easy to view negative feedback as the Achilles’ heel of your business, with a shift in perspective and the right strategy, you can transform these reviews […]
28 March 2024 · Ryan Rana
Blog
Brand professionals must constantly update their online reputation management strategies and review management. After all, we exist in an uncertain world, which throws curve balls (such as the COVID-19 pandemic) all the time. Online reputation management is an ongoing necessity for any brand or business in 2023. And with judicious research and understanding, it is […]
20 January 2023 · Igniyte
Blog
Reviews are central to the way online businesses are perceived by both potential and existing customers. But how do you deal with and remove fake reviews? Having lots of positive reviews gives your brand a competitive advantage over those that aren’t rated so highly. But if customer feedback is negative and reviews are poor it […]
3 March 2021 · Igniyte
Blog
Igniyte has partnered with Trustpilot, one of the world’s largest online review communities, to build trust between businesses and consumers. Online review partnership Our new partner has reinvented word-of-mouth marketing by powering the entire review process for both businesses and consumers. As a result, the number of online reviews consumers are posting about brands, products […]
31 March 2020 · Igniyte
Blog
There are tons of online review facts and stats on the Internet that show how positive reviews build trust, increase conversion rates, generate new and repeat custom and foster loyalty. The fact is that online reviews can be very good for your business. And then there’s the flip side. Negative, or even fake reviews, that […]
29 October 2019 · Igniyte
Reports
The surprising power of online reviews – Igniyte publishes eBook of global facts and stats to help empower business owners In our new eBook titled ‘21 Essential Review Facts and Stats You Need to Know’, we’re shining a light on the impact that reviews – whether those are positive or negative – have on purchases, […]
28 October 2019 · Igniyte
Blog
One of the biggest influences on consumers’ decision-making is reviews. 93% of people now say that online reviews impact their buying decisions. If your company reviews are positive, that’s good news. But how much damage do you think a single negative one can do to your company? Would it surprise you to know that 22% of potential […]
23 January 2019 · Igniyte
Blog
Success will come and go, but integrity is forever, and it’s one of the leading contributors to imbuing your brand reputation with trustworthiness. Doing the right thing Integrity means doing the right thing, whether or not anyone is watching. It takes having the courage to do the right thing. Building a reputation of integrity can […]
15 March 2017 · Igniyte
Blog
Consumers are increasingly using online reviews to engage with businesses and, ultimately, inform their buying decisions. By the day, it is becoming ever-more vital to ensure that online reviews are honest. Fake content can damage your company’s reputation online. Power of honest online reviews In 2014, research from Bright Local[1] indicated that 88% of consumers trust […]
4 November 2016 · Igniyte
Blog
According to Bright Local’s 2015 Local Consumer Review Survey, 92% of consumers now read online reviews. In Igniyte’s The Business of Reviews Report, 75% of businesses polled said that online reviews, comments and forum posts were important to their financial and reputational status. Almost two in ten (17%) said that online reviews have the power […]
4 May 2016 · Igniyte
Blog
Controversial app ‘Peeple’ is back in the news this month, after its recent launch. The app allows users to give feedback on people they have interacted with in personal, professional and romantic scenarios. This could potentially cause damage to personal and professional online reputations. The app caused uproar at the back end of last year, after it […]
24 March 2016 · Igniyte
Blog
Igniyte was asked by the Competition & Markets Authority (CMA) to contribute to an investigation into fake online reviews. Following this, the CMA produced an investigation report, detailing the action they will take against any website or company in breach of the guidelines set. The CMA announced they had taken action against Total SEO & Marketing […]
10 March 2016 · Igniyte
Blog
TripAdvisor announced that it will allow users submit airline reviews. Global travel news site TNooz reported that TripAdvisor was testing a ‘designs and features’ page for the service. Now the airline reviews feature is available in all languages rather than just in English as it used to be. TripAdvisor Review guidelines TripAdvisor issued a set of […]
10 February 2016 · Igniyte
Blog
TrustPilot has begun developing industry-wide best practice guidelines for review moderation, in a bid to prevent fake reviews from appearing on review sites. Following the recent CMA investigation report, which highlighted the trend of companies posting fake positive reviews about themselves, various review websites have had to revise their processes and look to combat fake […]
24 September 2015 · Igniyte
Blog
An investigation by Igniyte has been featured in a comprehensive report by the Competition and Markets Authority (CMA). The ‘online reviews and endorsements’ report outlines the difficulties of the current online review system and explores review sites. Here’s a full summary of the report and the next steps that will be taken by the authority. […]
7 July 2015 · Igniyte
Blog
Igniyte contributed to a report conducted by The Competition and Markets Authority (CMA). The report showed what companies shouldn’t do when they use a review management strategy to manage their reputation online. Online reviews and endorsements This year, the CMA launched an investigation of companies and review sites who offer paid endorsements and post fake […]
1 July 2015 · Igniyte
Blog
The Competition and Markets Authority (CMA) has reported following an investigation into businesses and online review sites that post fake reviews and offer paid endorsements. The CMA requested Igniyte’s expertise to help them with the investigation. Online review sites – the investigation The CMA launched the investigation, following allegations that companies were writing or commissioning […]
19 June 2015 · Igniyte
Blog
Igniyte has been working with consumer-facing customers for a number of years guiding them on how to deal with online commentary and reviews about their company or brand. Due to the authority of some review websites and forum platforms online, online marketers are having to deal with negative conversations appearing for searches of their company and […]
22 May 2015 · Igniyte
Blog
Considering the threat negative reviews pose to the online reputation of the travel industry, this week Igniyte outlines five effective steps for hotel reputation and review management.
13 November 2014 · Igniyte
Blog
This week, Igniyte wants to take the time to show how customer reviews can impact your corporate reputation online if you’re in the holiday industry.
7 November 2014 · Igniyte
Blog
This week, Igniyte explores the importance of hotel review management when it comes to online reputation for the hotel industry.
13 August 2014 · Igniyte
Blog
Travel Click Holidays (www.travelclickholidays.co.uk) an online travel agency has closed after negative reviews appeared on customer review sites and forums. The Enfield based company sold package holidays and flights to several destinations, which included Dubai, Las Vegas, Cyprus and Greece. The company website stated that the business was closed for maintenance. However, a statement from the […]
29 July 2013 · Igniyte
Blog
Every company and business, whether large or small, is subject to comments and reviews. Whilst most of this may be positive, negative reviews can often crop up and damage your online reputation.
23 January 2013 · Igniyte
Blog
Regardless of the type and size of the business, there will always be people who submit bad reviews regarding the business.
22 August 2012 · Igniyte
