Blog
The vast amount of brand-related chatter takes place on social media. People tag companies, write reviews, or share their thoughts without tags. Your business benefits by tracking and interpreting these discussions. That’s where social listening and social monitoring both come in. Social monitoring focuses on real-time mentions, while social listening digs deeper into sentiment and […]
25 May 2025 · Roz Sheldon
Blog
Today, social media is not just a platform for casual interactions; it is a powerful tool that can significantly enhance your corporate online reputation through effective online reputation management. When used strategically, social media can help you engage with and inform your target audience, leading to a stronger and more positive brand presence online. Managing […]
26 August 2024 · Roz Sheldon
Blog
Introduction: What is Internet etiquette or “netiquette”? In today’s digital age, the rules of etiquette are just as important in the online world as they are in face-to-face interactions. Poor netiquette, short for online etiquette or internet etiquette, can have lasting consequences, and it’s essential to understand the significance of practicing good digital behaviour. Why […]
29 November 2023 · Roz Sheldon
Blog
Australian Sky News host Chris Smith found himself in hot water recently after allegations of “inappropriate conduct” at the office Christmas party. Now suspended from his roles at Sky and 2GB pending an investigation, Mr Smith may find it difficult to claw his reputation back. Office Christmas parties can be a minefield for bad behaviour […]
15 December 2022 · Igniyte
Blog
In the latest move by social media companies to protect themselves against fake users, false or misinformation and fraud, Instagram has announced it is targeting fake likes and comments. The company says it has developed machine learning tools to identify accounts using third party services and apps to artificially boost their popularity and it has […]
22 November 2018 · Igniyte
Blog
The debate about how information on Facebook is shared, and who it’s shared with, has kicked off again. Allegations that research firm Cambridge Analytica has misused the data of 50 million Facebook users have reopened the debate. Cambridge Analytica is alleged to have used one of these Facebook quizzes – This Is Your Digital life […]
23 March 2018 · Roz Sheldon
Blog
2018 social media trends for your business and top tips for using them boost your reach. We all know that social media is a must for businesses – helping you connect with customers and potential consumers on a local and global stage. But the world of social media is constantly changing. What you were doing […]
16 January 2018 · Simon Wadsworth
Blog
Forget clickbait and instead focus your energy on crafting quality social content with clear value and relevance. You want posts that will spark interest and compel your audience to click through to your website or blog. Here are Igniyte’s 8 tips for making your social content more clickable. 1 Provide clear value to the right […]
10 July 2017 · Igniyte
Blog
Social media can be both a blessing and a curse for your corporate online reputation. So, on Social Media Day, Igniyte is talking about why it pays to have social media reputation management. A brand’s online reputation relies heavily on the views of the customers/clients. On the one hand a great review or conversation about […]
30 June 2017 · Roz Sheldon
Blog
Social media is one of the greatest tools ever created for marketing a brand, products or services – as Social Media Manager at Igniyte I would say that wouldn’t I! But it’s so true, with 81% of millennials checking Twitter at least once per day, and 76% of Facebook users visiting the site daily, you […]
6 March 2017 · Igniyte
Blog
We Are Social’s 2017 Global Digital Overview estimates that there are 2.7 billion active social media users globally, a trend that has increased year-on-year. It’s no surprise then that businesses, particularly recruiters are increasingly turning their attention to social media channels like Facebook and LinkedIn to investigate potential employees before they hire them. It’s never […]
28 February 2017 · Andrew Hulland
Blog
For large brands, like John Lewis, Christmas offers a signature time to show off with huge-budget, creative TV campaigns. These can steal the attention from actual TV programmes and become a phenomenon in their own right. Successful ads The scale and popularity of these adverts are a potential hit in sealing the firm’s reputation for the […]
9 December 2016 · Igniyte
Blog
According to the Evening Standard Alison Saunders, the UK’s Public Prosecutor, has warned that under new guidelines, the government will crack down on social media trolls. Igniyte comments. Social media trolling Social media sites like Facebook, Twitter and Instagram, are increasingly becoming part of the fabric of everyday British life. Data indicates 1 that 86% of […]
14 October 2016 · Igniyte
Blog
Social media sites are increasingly providing brands with the facilities needed to supply fast, effective support to consumers. New reports indicate that Twitter has recently rolled out a new tool. This will make it even easier for customers to access a brand’s customer support channel on the site. Crucial to success It is crucial that […]
28 September 2016 · Igniyte
Blog
In 2016, Snapchat faced accusations of racism for the second time. This was following the release of a face filter referred to as ‘yellowface’. This brought the brand’s reputation into disrepute. The photo & video-sharing app regularly adds fun filters and encourages its users, including numerous global brands, to be innovative and push the boundaries […]
24 August 2016 · Igniyte
Blog
If your company doesn’t develop an engaging social media strategy, you could be bypassing a third of your target market, according to recent research. The study from affilinet found that social media engagement has an influence on thirty-three percent of us every month, with one in ten influenced every day by what we see on […]
15 July 2016 · Igniyte
Blog
In the digital age, it is all too easy to overlook customer care. Some companies do this by paying too little attention to individuals on social media and forums. But there are also countless examples of brands which have taken a little extra time to care for their customers. Impact of social media It’s vital […]
27 April 2016 · Igniyte
Blog
While social media can bring huge benefits to your company, it can also put your business’ reputation at risk. A single ill-judged post or message can bring your whole reputation into disrepute. How it can go wrong There are a number of high-profile cases which illustrate how online activity can backfire on your reputation. Proudman […]
15 March 2016 · Igniyte
Blog
New research indicates that children are ignoring social media age restrictions. They are setting up their social media accounts on these platforms. By taking this action, vulnerable young people are comprising their online safety and exposing themselves to cyber-bullying and inappropriate material. Age limits for social media accounts According to Net Nanny, a parenting information […]
23 February 2016 · Igniyte
Blog
Amongst the many pressures facing children in today’s society, social media is one that is proving to have a profound negative effect on their wellbeing. ChildLine reported an increase in their yearly sessions; going from 23,530 in 1986/87 to 286,812 in 2014/15, whilst also expressing concern that many children are now dealing with issues that […]
4 February 2016 · Igniyte
Blog
SnapChat is an app which continues to grow in popularity, especially with young people. The app allows users to share photos, videos and messages instantly, and they’re deleted seconds later. The premise of images ‘disappearing’ after views bestows users with a false sense of security. Many believe the app is safer than other social networking […]
22 January 2016 · Igniyte
Blog
It’s been reported that teenagers under the age of 16 in Europe will not be able to use websites such as Facebook, SnapChat and Instagram without parental consent. Officials within the European Union amended proposed data protection laws last week to increase the age of consent for websites to use personal data from 13 to […]
16 December 2015 · Igniyte
Blog
Office Christmas parties have gained quite the reputation for plenty of drinking and creating office gossip – but sometimes, the inappropriate behaviour can go too far. It’s likely that most office Christmas parties will take place outside of work hours, so do work policies still apply? And what type of behaviour is acceptable? We undertook […]
30 November 2015 · Igniyte
Blog
Igniyte has been invited to speak at the IBC Legal event, Internet & Social Media Law 2015. The event focuses on brand protection on the internet and the legal challenges of social media and user generated content. Taking place on 1st December at the Kensington Close Hotel in London, the legal event boasts speakers including […]
26 November 2015 · Igniyte
Blog
Igniyte’s research into the blurring lines of personal and professional social media use has found that 35% of UK employees would be ‘friends’ with some work colleagues on Facebook, but not their managers. The same research also found that 15% wouldn’t accept any work colleague as a ‘friend’ on Facebook. The findings support the belief […]
18 November 2015 · Igniyte
Blog
MI5 Chief Andrew Parker has called for social media companies to pass on intelligence about potential terrorism. Parker told the BBC Today programme that companies such as Twitter and Facebook have a responsibility to act upon suspicious information, as the level of terrorism threat in Britain is “growing.” Growing threat Parker has 32 years’ experience […]
2 October 2015 · Igniyte
Blog
With the growing success of apps such as Periscope and Meerkat, Facebook launched its own live video feature – Facebook Live. Facebook users are able to interact with public figures live through the Mentions app – an app exclusive to celebrities with verified status. New era of social media The video remains on the site indefinitely, so […]
17 August 2015 · Igniyte
Blog
Trolling victims on Twitter has becoming more and more common, so much so that the social media platform stepped in and launched a new Safety Centre, as they committed to “building a safer Twitter”. The company has previously faced wide-scale criticism for its failure to effectively tackle trolling and harassment on the site, despite several attempts. […]
30 July 2015 · Igniyte
Blog
Igniyte will be speaking at Leeds-based event The Brand & Audience Engagement Masterclass. Taking place on Tuesday 14th July, the Masterclass will cover all bases for brands to be able to develop a successful audience engagement strategy. Igniyte’s presentation – Brand Protection Online: What every brand needs to know and how to react quickly to […]
10 June 2015 · Igniyte
Blog
Former US Secretary of State Hillary Clinton announced her campaign to become the President of the United States in 2016 on social media. What does Clinton’s shock announcement say about the power of social media and how can it be harnessed to manage your company’s reputation online? Clinton’s first attempt to become President of the […]
16 April 2015 · Igniyte
In the Press
If you want to protect your online reputation forever you need to develop an online reputation management strategy that can be put into place after your death. Facebook recently released a feature in the US to help users safeguard their online reputation beyond the grave. Your online reputation will outlive you There are a number of reasons, […]
12 March 2015 · Igniyte
Blog
Social media is a powerful tool for managing online reputation. Twitter is currently one of the leading social networks worldwide. According to Statista – the statistics portal, Twitter had 271 million monthly active users, in the second quarter of 2014. An article in the Financial Times revealed some interesting findings by ‘Socialbro’ – an organisation that ‘helps companies market themselves on Twitter’. The survey, […]
23 February 2015 · Igniyte
Blog
We live in the social media era, in which the majority of us are connected to a network and can exercise our right to freedom of speech. More than 50 per cent of online adults now use two or more social media sites, a significant increase from 2013, according to an article published by PEW […]
19 February 2015 · Igniyte
Blog
The past year has seen the vast rise of the popularity of the ‘selfie’, leading to a worldwide phenomenon known as the selfie Olympics.
13 January 2014 · Igniyte
Blog
News has emerged that the creators of Snapchat, the photo sharing service which was hacked earlier this week, have created an app to prevent similar problems in the future. Practically every mainstream news source reported that the instant photo sharing service had been hacked, resulting in the leaking of millions of US users’ personal details. […]
7 January 2014 · Igniyte
Blog
What is the perfect Google Page 1 in the search results and how easy is it to achieve one? When we think of the perfect page one for a brand or individual search, we think of several things that we work to achieve in SEO practice, those are: Sitelinks Authorized authorship Google places app Social […]
9 September 2013 · Igniyte
Blog
Online reputation management is becoming increasingly important for individuals and the rise of social media sites such as Facebook, Twitter and LinkedIn is creating opportunities and problems for those wishing to use the internet for job searching.
24 July 2013 · Igniyte
Blog
Social media websites, such as Twitter, have become exceedingly popular in the past few years, with millions of users using the sites on a daily basis. Whether using it as an individual or a business, Twitter is a great way to socialise, advertise and stay connected to various users, companies and charities online, and can […]
29 April 2013 · Igniyte
Blog
Social media profiles are useful online assets, especially when used in an online reputation management plan.
4 February 2013 · Igniyte
Blog
If you’re looking to manage your online reputation then you need to have a good online reputation management plan in place before you think about anything else. The right strategy will help you to really effectively manage your reputation. There are various ways you can monitor and influence your reputation, and it should definitely cover your […]
10 January 2013 · Igniyte
Blog
When it comes to selling goods or services, a positive online reputation is essential to sales and business opportunities.
5 December 2012 · Igniyte
Blog
Regardless of the size of your business it is vital to understand that all employees are associated with the company, therefore it is vital they protect and promote your business well.
10 August 2012 · Igniyte
