Blog
Yes, absolutely and here’s why… In the fifth of our blog posts about the upcoming GDPR (General Data Protection Regulation), we are looking at what Brexit means for GDPR. By definition, GDPR is an EU data protection standard that applies to all businesses that deal with the EU. However, despite Brexit, British companies are still […]
16 April 2018 · Igniyte
Blog
In the fourth of our blog posts about the upcoming GDPR (General Data Protection Regulation) we’re looking at the rights you, as an individual, have regarding your data. GDPR sets out 8 basic rights for individuals: The right to access: this means that individuals have the right to request access to their personal data, […]
10 April 2018 · Igniyte
Blog
Probably the most daunting thing for many businesses about the impending GDPR deadline is the perceived enormity of the actual task of becoming compliant. In the third of our blog posts about the upcoming GDPR (General Data Protection Regulation), we’re looking at the opportunity for businesses… Few organisations have a clear handle on what they […]
4 April 2018 · Igniyte
Blog
In this second blog post about the upcoming GDPR (General Data Protection Regulation), we’ve got 5 simple steps you should take now to prepare your business for the upcoming changes. Getting ahead is the best step you can take. We understand that it may be daunting to make big changes to your business processes, […]
29 March 2018 · Igniyte
Blog
This is the first in our series of blog posts about the upcoming Europe-wide GDPR (General Data Protection Regulation), where we’ll be looking at everything businesses need to know, and do about it. By now most, if not all, businesses will have heard of GDPR. It’s been on the horizon for some time, but the […]
27 March 2018 · Igniyte
Blog
A quick look at what’s influencing the reputations of businesses, brands and people around the world right now. Sprouts are err… in fashion? Brussel Sprouts – long deemed enemy of Christmas dinner and revered by children the world over – are this year’s must-have accessory! As foodie reputations go, sprouts never had the best rep. […]
18 December 2017 · Igniyte
Blog
Customer experience is the predominant driver of business success. Your products and services need to be great – that’s a given – but longevity is about much more than that. What matters right there in the moment and in the longer-term, is how customers feel about the experience that you give them. The ‘holy grail’ […]
20 November 2017 · Igniyte
Blog
In the absence of bricks and mortar and a shop front it can be difficult as a consumer to know who to trust online, particularly if you have no previous experience or dealings with a company. From a business or brand perspective: are you ensuring that you are trusted online in order to maximise sales […]
25 April 2017 · Roz Sheldon
Blog
Success will come and go, but integrity is forever, and it’s one of the leading contributors to imbuing your brand reputation with trustworthiness. Doing the right thing Integrity means doing the right thing, whether or not anyone is watching. It takes having the courage to do the right thing. Building a reputation of integrity can […]
15 March 2017 · Igniyte
Blog
For large brands, like John Lewis, Christmas offers a signature time to show off with huge-budget, creative TV campaigns. These can steal the attention from actual TV programmes and become a phenomenon in their own right. Successful ads The scale and popularity of these adverts are a potential hit in sealing the firm’s reputation for the […]
9 December 2016 · Igniyte
In the Press
Igniyte Managing Partner Simon Wadsworth wrote for Marketing Tech this week to discuss the critical points and factors in maintaining a positive online reputation in the digital age. Among the subjects addressed was Igniyte’s 2014 Business of Reviews report. This highlights the rising concerns of managers about how online reviews can have a direct impact […]
23 November 2016 · Igniyte
In the Press
Reputation is a factor for all businesses – regardless of their size. Because of this, Igniyte has recently worked with Small Business to look at the challenges facing British SME in the technological age and how businesses can work to overcome these. From reviewing where your brand appears online, to ensuring your team is well […]
21 November 2016 · Igniyte
Blog
Online money forums are perhaps the most active; money issues affect everyone and consumers look to each other for advice on how to save money. Because of this, the audience on these forums is huge, and it can be overwhelming to financial brands to know how to engage with them. The importance of brand trust […]
4 November 2015 · Igniyte
