In the Press

Reputation Is Important In Modern Marketing, Says Marketing Tech

23 November 2016 · Igniyte

Igniyte Managing Partner Simon Wadsworth wrote for Marketing Tech this week to discuss the critical points and factors in maintaining a positive online reputation in the digital age.

Among the subjects addressed was Igniyte’s 2014 Business of Reviews report. This highlights the rising concerns of managers about how online reviews can have a direct impact on businesses.

2016 Follow-up

From following up this report in 2016, we found this a problem is getting worse. Undoubtedly, the number of managers advising their firm had received negative feedback has increased. It has gone from 17 to 21 per cent over the past 12 months. For the full article including tips for managing your business’s online reputation, click here.

Image courtesy of Marketing Tech.

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