Blog
Igniyte has partnered with Trustpilot, one of the world’s largest online review communities, to build trust between businesses and consumers. Online review partnership Our new partner has reinvented word-of-mouth marketing by powering the entire review process for both businesses and consumers. As a result, the number of online reviews consumers are posting about brands, products […]
31 March 2020 · Igniyte
Blog
The biggest problem with your reputation is people’s perception of you, or your company. If trusted professionals in your industry don’t respect you. Perhaps they or the media are giving you negative publicity, for example, then other people will see it when they are searching for you online. If they believe what they read, then […]
13 March 2019 · Igniyte
In the Press
Corporate governance has a big impact on a company’s reputation. You only have to look at financial misreporting at Tesco and poor working practices at Sports Direct. There’s also the Volkswagen emissions scandal and BHS pension fund, each illustrating how significant corporate governance is. Many of today’s top businesses have been brought to task for shoddy […]
24 November 2017 · Igniyte
In the Press
Embracing Google and understanding how it works helps small business owners to improve their online presence in search results. These are the links Google loads on screen when someone looks for information about you or your business. People’s perception of what they see (your online reputation) determines whether they choose to do business with you, […]
7 November 2017 · Igniyte
Blog
In summer 2016, the game which had already smashed records in the US, became available to download in the UK. In the early stage of its launch, Pokémon Go was downloaded at a never before seen speed. It had more daily users than Twitter in the US in the week following its launch and attracted more engagement […]
14 July 2017 · Igniyte
Blog
Forget clickbait and instead focus your energy on crafting quality social content with clear value and relevance. You want posts that will spark interest and compel your audience to click through to your website or blog. Here are Igniyte’s 8 tips for making your social content more clickable. 1 Provide clear value to the right […]
10 July 2017 · Igniyte
Blog
Find out what people are saying about you online with a free trial of our new Igniyte Mentions service – online reputation tool. Igniyte is offering SME owners a free trial of our new Igniyte Mentions service. It enables you to discover what people are saying about your business online – so you can promote […]
5 July 2017 · Simon Wadsworth
Blog
As the oldest tennis competition in the world, Wimbledon has cultural heritage extending far beyond most sports games. Some say it’s the most snobbish event in sport, but there’s no denying Wimbledon is one of the most prestigious events of the sporting calendar. More recently, organisations have embraced the old with the new as they find […]
3 July 2017 · Igniyte
Blog
Social media can be both a blessing and a curse for your corporate online reputation. So, on Social Media Day, Igniyte is talking about why it pays to have social media reputation management. A brand’s online reputation relies heavily on the views of the customers/clients. On the one hand a great review or conversation about […]
30 June 2017 · Roz Sheldon
Blog
Plans for a new Data Protection Bill in the UK are confirmed in the 2017 Queen’s Speech – good news for your online reputation. The rules give young people new rights to demand social media networks delete personal data held, prior to turning 18. The proposed Data Protection Bill will reflect plans described in the […]
21 June 2017 · Igniyte
Blog
There are literally millions of blog posts created daily – so how can a blog help your business? It’s all about quality, relevance and engagement. Publish informative, well-written articles with customer engagement at the heart of your content and you’ll: Keep your audience engaged Attract a wider audience Draw online traffic Convert prospective customers Stand […]
20 June 2017 · Igniyte
Blog
Is your business doing its bit to prevent the modern scourge of human trafficking and exploitation from entering your company and supply chain? If you don’t know, trust us, it will pay to check and act now on the Modern Slavery Act 2015. It’s been two years since the ground-breaking Modern Slavery Act 2015 came […]
18 May 2017 · Igniyte
Blog
In the absence of bricks and mortar and a shop front it can be difficult as a consumer to know who to trust online, particularly if you have no previous experience or dealings with a company. From a business or brand perspective: are you ensuring that you are trusted online in order to maximise sales […]
25 April 2017 · Roz Sheldon
In the Press
Centring on the issue of ‘big data’ (data sets so large that traditional data management software can’t process it), AdWeek has published an article examining how the wider artificial intelligence (AI) phenomenon can be useful for firms looking to enhance their reputation management. How does this affects reputation? In a recent issue, the leading advertising title […]
27 March 2017 · Igniyte
In the Press
Igniyte Managing Partner Simon Wadsworth has spoken to Forbes in a piece detailing how businesses can maintain customer loyalty and keep their customers coming back for more. Simon discusses the issue of how brands should take care of their reputation. He says: “Customers like to shop from businesses that enjoy a good reputation. Businesses need to take […]
27 March 2017 · Igniyte
Blog
Success will come and go, but integrity is forever, and it’s one of the leading contributors to imbuing your brand reputation with trustworthiness. Doing the right thing Integrity means doing the right thing, whether or not anyone is watching. It takes having the courage to do the right thing. Building a reputation of integrity can […]
15 March 2017 · Igniyte
Blog
Social media is one of the greatest tools ever created for marketing a brand, products or services – as Social Media Manager at Igniyte I would say that wouldn’t I! But it’s so true, with 81% of millennials checking Twitter at least once per day, and 76% of Facebook users visiting the site daily, you […]
6 March 2017 · Igniyte
Blog
We Are Social’s 2017 Global Digital Overview estimates that there are 2.7 billion active social media users globally, a trend that has increased year-on-year. It’s no surprise then that businesses, particularly recruiters are increasingly turning their attention to social media channels like Facebook and LinkedIn to investigate potential employees before they hire them. It’s never […]
28 February 2017 · Andrew Hulland
Blog
It’s early in the year to start waxing lyrical about what algorithm changes and, subsequently, ranking factors may be the most important for 2017. But some of last year’s updates, combined with input from the experts, can help give us a picture for what we might expect. Ranking factors are important in online reputation management […]
20 February 2017 · Igniyte
Blog
PR is one of those many marketing techniques that’s been around for decades. Despite this, not everyone understands what it actually is… other than those who make a living out of ‘PR-ing’ things. According to its professional body the Chartered Institute of Public Relations, PR is a “… planned and sustained effort to establish and […]
16 February 2017 · Igniyte
In the Press
As we venture ever deeper into the digital world, Igniyte discusses the need for more agency integration with PR Moment. Speaking on the subject, Igniyte Managing Partner Simon Wadsworth notes how SEO, digital marketing and PR are sometimes still treated as standalone disciplines despite the online landscape making any distinctions between the three blurrier than […]
10 February 2017 · Igniyte
In the Press
Managing franchises has always been a challenge. On one hand, entrepreneurs have scope and freedom to run a business already attached to a successful, well-known brand name. While brands, on the other hand, can impose a wealth of restrictions. This includes personalisation and differentiation, making it harder for individual franchisees to get to know their […]
10 February 2017 · Igniyte
Blog
Video marketing thrives in virtually every content platform, making it key to any modern content creation strategy. With the right video content, posted on the right platform, you’ll have the power to engage, and impress your target audience more effectively than ever before. Power of video marketing Video now accounts for 69% of all online […]
2 February 2017 · Igniyte
Blog
High quality content and your online reputation are inextricably linked. Words – whether written or spoken – have the power to inform, influence, shape and change people’s behavior. Get your content right, and you’ll boost your online reputation, making your business better too. Here’s how to ensure your content hits the quality mark and boosts […]
26 January 2017 · Igniyte
Blog
It’s a well-known fact that people are spending increasing amounts of time online. Who doesn’t rely on Google to search for anything and everything, the best, the worst and answers to the unknown? Finding information Google searches happen 63,000 times per second – that’s 5.5bn searches each day. Our use of the Internet has become […]
20 January 2017 · Igniyte
In the Press
Industry publication PR Moment recently questioned a range of marketing experts. This included Igniyte Head of Client Services Roz Sheldon. She spoke on the trends that could shape PR in 2017. Roz discussed how shifts in consumer social media practises, could make it harder for brands to engage in online conversations this year. Roz explained: “Social media used […]
13 January 2017 · Igniyte
In the Press
In its annual look-ahead, Prolific North looks to Northern experts, such as Igniyte, working across a range of industries to get a first-hand view of what we can expect to emerge in the way of trends, techniques and features in the next 12 months. Hence,they took the thoughts of 16 experts across different industries. The […]
22 December 2016 · Igniyte
Blog
Successful Christmas campaigns can take many forms. Burberry has taken a more original approach this year with The Tale of Thomas Burberry. The stellar cinematic style of the ad creates an impressive visual. Likewise, it utilises an all-star cast to depict the life, achievements and heartaches of the brand’s founder. Evolving Burberry Looking at this beautiful, […]
21 December 2016 · Igniyte
Blog
Each of Igniyte’s festive blog posts will look at a brand which is an exceptional example of reputation management. In the case of Aldi, it has become a household name in the UK (along with Lidl) by revolutionising the role of the discounter. It has become a loved brand in Britain. It even now sponsors […]
16 December 2016 · Igniyte
In the Press
In line with its end of week round-up of top stories, PR Week has noted Igniyte’s Christmas party research in a recent edition of Flack on Friday. The survey took in the views of British professionals across eight different employment sectors and investigated their Christmas party habits. The findings looked at people’s history of behaviour […]
9 December 2016 · Igniyte
In the Press
In a recent feature looking at the evolution in rating’s culture, Marie Claire looked at these changes. It examined how our ratings culture has shifted with new technology. Looking at how consumer to business reviews are common place, the article factors in Igniyte’s 2014 Business of Reviews Report which highlighted that 30 per cent of UK […]
1 December 2016 · Igniyte
In the Press
As Christmas looms closer, the Glasgow Evening Times recently ran a story based on the findings from our Christmas party research. The study reported – amongst other things – that a quarter of Scottish responders said they were apprehensive about their work’s festive get together weeks before the actual event. The findings showed good reason […]
29 November 2016 · Igniyte
In the Press
Smallbusiness.co.uk has reported on Igniyte’s Christmas survey which reveals the unfortunate pit-falls of the holiday season for British workers. The highlights of the study show that, with the help of alcohol, one in three employees flirted with their colleagues. Furthering this, another quarter have made a move and kissed a co-worker. With most people now […]
28 November 2016 · Igniyte
In the Press
An Igniyte Christmas parties survey found that over a quarter of Scots believed they’d say (or even do) something they’re likely to regret the following day. From the one in eight who have pulled a sickie the following day after over indulgence to the third of people who have flirted with colleagues in the past, […]
28 November 2016 · Igniyte
In the Press
Igniyte Managing Partner Simon Wadsworth wrote for Marketing Tech this week to discuss the critical points and factors in maintaining a positive online reputation in the digital age. Among the subjects addressed was Igniyte’s 2014 Business of Reviews report. This highlights the rising concerns of managers about how online reviews can have a direct impact […]
23 November 2016 · Igniyte
Blog
It’s no secret that the mainstream media industry has changed in a previously unimaginable way over the past decade. Beyond the Internet allowing news to travel almost instantaneously across all areas of the planet, the arrival of smartphones, tablets and wearable tech is also letting people stay more up to date and connected than ever […]
22 November 2016 · Igniyte
In the Press
Reputation is a factor for all businesses – regardless of their size. Because of this, Igniyte has recently worked with Small Business to look at the challenges facing British SME in the technological age and how businesses can work to overcome these. From reviewing where your brand appears online, to ensuring your team is well […]
21 November 2016 · Igniyte
In the Press
Following runaway teen Arthur Heeler-Frood’s safe return home this month, The Guardian contacted Igniyte’s head of client services Roz Sheldon for her thoughts on how this wealth of press coverage may affect his online reputation in years to come. Commenting Sheldon said: “The EU’s ‘right to be forgotten’ only extends to removing information in breach […]
16 November 2016 · Igniyte
Blog
Proud parents are increasingly posting content, especially pictures, concerning their children on social media sites like Facebook and Instagram. But total strangers can potentially view social media content, so this raises a key question. By pursuing this action, are you damaging your child’s reputation online? Parents on social media Social media use is rising rapidly among […]
15 November 2016 · Igniyte
Blog
Consumers are increasingly using online reviews to engage with businesses and, ultimately, inform their buying decisions. By the day, it is becoming ever-more vital to ensure that online reviews are honest. Fake content can damage your company’s reputation online. Power of honest online reviews In 2014, research from Bright Local[1] indicated that 88% of consumers trust […]
4 November 2016 · Igniyte
In the Press
Smallbusiness.co.uk featured our latest research of business professionals whilst also discussing how small businesses can work to manage negative reviews. With unmoderated review sites and forums rising, it is becoming increasingly difficult to manage reviews directed at your business. In line with this, almost 19 per cent of those taking part in the research said […]
26 October 2016 · Igniyte
Blog
Samsung started rolling out the Note7 on 19th August 2016. Reports soon emerged that the Note7 was prone to overheating, causing some devices to catch fire. Dissatisfied customers aired their displeasure with Samsung on social media sites like Twitter, creating memes which harmed the firm’s brand online. Dealing with the problem, Samsung rolled out an […]
25 October 2016 · Igniyte
Reports
Unlike a printed newspaper; online news, comments and social posts can last forever. In an age where information is shared online in an instant; individuals and companies are now finding that personal data, comments and articles are stored indefinitely and published online for the world to see. Protecting company & executive reputation is more important […]
23 March 2016 · Igniyte
Blog
Online review site TripAdvisor released the findings of its latest TripBarometer study. Conducted by TripAdvisor and independent research firm Ipsos, the survey questioned more than 44,000 travellers and hoteliers around the world to determine the key trends which will impact the global travel industry in 2016. According to Travel Trends, the Barometer found that 93% […]
28 January 2016 · Igniyte
Blog
Several major brands found themselves in a reputation crisis in 2015, illustrating the value of proactive reputation management and the impact of a damaged reputation on a business. Volkswagen Volkswagen inflicted significant damage on their brand in 2015. Earlier this year, press reports revealed that the car maker cheated diesel emissions tests, which made their […]
21 December 2015 · Igniyte
In the Press
Igniyte’s research into the blurring lines of personal and professional social media behaviour was featured in a Real Business article; ‘British workers don’t want to befriend colleagues – at least not on Facebook’. Igniyte’s study revealed that a massive 35% of UK employees wouldn’t accept their manager as a ‘friend’ on Facebook, and a further 15% […]
5 November 2015 · Igniyte
Blog
Online money forums are perhaps the most active; money issues affect everyone and consumers look to each other for advice on how to save money. Because of this, the audience on these forums is huge, and it can be overwhelming to financial brands to know how to engage with them. The importance of brand trust […]
4 November 2015 · Igniyte
Blog
Businesses are slowly starting to realise that marketing and customer services go hand-in-hand. Customer service issues are largely making their way online and it’s generally those in the online marketing team who are responsible for dealing with them. But when the two departments don’t communicate, messages are inconsistent and complaints aren’t dealt with in the […]
22 October 2015 · Igniyte
In the Press
Igniyte has written for Real Business on the effect the new Modern Slavery Act will have on businesses, and why they need to take action immediately to comply. Failure to comply with the new legislation – which came into effect in October 2015 – will not only lead to a possible injunction, but it could […]
21 October 2015 · Igniyte
Blog
Research by Igniyte finds that a large number of people are seeking help to protect themselves and their family’s personal information online. The data – based on the enquiries Igniyte received in 2014-15 – shows that 40% of overall enquiries about online reputation are from ordinary people wanting to delete information from the Internet. The findings came […]
21 August 2015 · Igniyte
Blog
The actions of Alton Towers in the aftermath of the rollercoaster accident illustrated how companies shouldn’t react after a PR crisis. The limits of PR PR is a valuable tool for online reputation management because positive press can rank highly on Google. The search engine views local and national news sources as reliable sources of information, […]
10 July 2015 · Igniyte
Blog
Revenge porn is an official offence under UK law. Igniyte takes some time to explain the facts of revenge porn and how they apply to online reputation management. Definition of revenge porn Revenge porn is sexually explicit media that’s posted online without the consent of the individual(s) involved. The ultimate example is Jennifer Lawrence; Elle UK […]
9 July 2015 · Igniyte
Blog
The BBC is publishing a list of articles which have been removed from certain Google searches under the Google Spain ruling – commonly known as the Right to be Forgotten. The Google Spain ruling has been in place since May 2014. It allows someone to request an article to be removed from Google’s search results for […]
9 July 2015 · Igniyte
Blog
An investigation by Igniyte has been featured in a comprehensive report by the Competition and Markets Authority (CMA). The ‘online reviews and endorsements’ report outlines the difficulties of the current online review system and explores review sites. Here’s a full summary of the report and the next steps that will be taken by the authority. […]
7 July 2015 · Igniyte
Reports
A report published by Igniyte looks into the real cost of online reviews to businesses in the UK. Business owners and higher managers from 1,000 companies across the UK were surveyed to find out how conversations online were impacting on their businesses financially, but also in terms of reputation. The findings suggest that unsubstantiated reviews […]
22 May 2015 · Igniyte
Reports
Research commissioned by Igniyte looks into the real cost of reviews online to businesses in the UK. 1,000 companies across the UK were surveyed to find out how conversations online were impacting on their business financially, and in terms of their reputation. The findings – illustrated here, suggest that unsubstantiated reviews and forum posts, trolling, and […]
24 April 2015 · Igniyte
Reports
The growth of the Internet, social media, review sites and online forums has had a fundamental impact on organisations across the world. The systems we use to run our businesses have allowed us to make processes more efficient, saving us time, money and resources. However, an increasing reliance on electronic media has exposed companies to […]
14 December 2014 · Igniyte
Blog
The Online Company Reputation is always affected when negative content appears online.
2 October 2014 · Igniyte
