Blog
Reputation drives success. It’s what attracts customers, builds trust with investors, and keeps businesses competitive. In 2025, with AI influencing search results, social media and customer perception, businesses can’t afford to leave their reputation to chance. Brands like Apple, Microsoft, and Patagonia have earned trust by managing their image carefully, staying ahead of public expectations, […]
13 February 2025 · Igniyte
Blog
In today’s business world, reputation is everything. What people think about your company – from products and services to the way it operates – either opens doors, or closes them. This is why creating and maintaining a strong company profile online has never been more important for your business’s reputation. Research from leading global online […]
23 July 2024 · Igniyte
Blog
For businesses and individuals alike, constructing and preserving a solid reputation is a painstaking process. Yet, it takes only a single misstep to jeopardise the hard-earned credibility you’ve established. In the digital age, the proliferation of search engines and social media platforms has granted every individual a voice, intensifying the risk of reputation crises. So, […]
23 October 2023 · Igniyte
Blog
Understanding how to manage your corporate reputation during the Coronovirus pandemic is critical to its reputation and survival. The business world is really trying to wrap its head around how to navigate and survive this unprecedented crisis right now. And what is critical is the ability to stay visible and maintain brand awareness. Staying visible […]
6 April 2020 · Igniyte
Blog
Igniyte has partnered with Trustpilot, one of the world’s largest online review communities, to build trust between businesses and consumers. Online review partnership Our new partner has reinvented word-of-mouth marketing by powering the entire review process for both businesses and consumers. As a result, the number of online reviews consumers are posting about brands, products […]
31 March 2020 · Igniyte
Blog
As we start a new decade, one of the main questions on the minds of company CEOs, boards and executives around the world is: what drives company reputation? And crucially: how can I influence my company’s reputation? Companies are under increasing scrutiny concerning everything from the quality of their products, services and customer experience to […]
20 January 2020 · Igniyte
In the Press
Igniyte’s Head of PR, Claire Beaumont talks to kbbreview offers her top tips on how to expand your reach online and how it can impact a businesses online reputation. “Companies use a range of digital marketing techniques to build their businesses and brands. In fact, digital marketing is absolutely crucial if you want to grow […]
18 December 2019 · Igniyte
Blog
Online reputation audits for individuals are increasingly in demand. Today, and certainly in the future, your personal reputation and your professional reputation are more subject to scrutiny than ever before. You only need to look at news headlines surrounding the likes of Steve Easterbrook, Jeff Fairburn, Phillip Green, and Prince Andrew, to realise the risks, […]
2 December 2019 · Igniyte
Blog
Online reputation audits for businesses are a big thing right now. The Internet is a highly competitive place when you’re doing business. What people see when they search for your business online. And what other people are saying about you in the press, social media, in online forums, profiles, videos, and images, really influence how […]
25 November 2019 · Igniyte
Blog
There are tons of online review facts and stats on the Internet that show how positive reviews build trust, increase conversion rates, generate new and repeat custom and foster loyalty. The fact is that online reviews can be very good for your business. And then there’s the flip side. Negative, or even fake reviews, that […]
29 October 2019 · Igniyte
Blog
The saying “employees are a company’s greatest asset” is true. And to attract and retain the best people, you need to ensure that your business is perceived as an attractive place to work. Which is exactly why employer branding in recruitment is so important. What do we mean by employer branding? When it comes to […]
27 September 2019 · Igniyte
Blog
Having a comprehensive strategy for online reputation management is crucial for any business. Given the wide variety of myths surrounding best practices, it’s important as a business owner or communicator, that you carefully examine your options. Whether it be researching providers on a data-driven business resource site, or simply ramping up internal efforts, companies that […]
7 August 2019 · Igniyte
Blog
When you Google yourself, or your business what do you see? Are you being represented fairly? Or not? Do you need to take control of what people see when they search for you online? Online reputation management (ORM) puts you in control of what people see when they search for you online. Which is very […]
19 June 2019 · Igniyte
Blog
We all know that a PR crisis can seriously damage your company’s reputation. But often it’s the cause, and how it’s handled, that either help or hinder any recovery. If a UK business is involved in a data security breach, sexual harassment scandal or other ‘high-stakes’ PR crisis, it’s risking serious reputation damage. And stands […]
11 June 2019 · Igniyte
In the Press
Igniyte’s Managing Partner and Head of Client Services Roz Sheldon shines a light on the specific reputation risks and opportunities facing businesses, in an in-depth feature for global governance magazine Ethical Boardroom. She also explores the reputation risks executives and employees pose to both brand and company reputation, with recommended strategies to combat negativity and […]
2 April 2019 · Roz Sheldon
Blog
“We’re out of the EU” “Britain breaks with Europe” “Great Britain or Great betrayal” “Dismal” “No deal… No hope… No clue… No Confidence” “Britain faces Brexit trade disaster” “Britain divides” “Brexit mess to dump UK right in it” “At last Brexit begins” “May’s push for deal ends in chaos” “What do voters make of Brexit now?” “So […]
28 March 2019 · Igniyte
Blog
Two Boeing 737 Max airplane crashes in five months have put Boeing’s reputation on the line. With a growing global market and orders rolling in for its best-selling 737, the aerospace giant was riding high. Now there are literally billions of dollars at stake at Boeing. The fatal crashes are horrific accidents, devastating lives and […]
15 March 2019 · Igniyte
Blog
One of the biggest influences on consumers’ decision-making is reviews. 93% of people now say that online reviews impact their buying decisions. If your company reviews are positive, that’s good news. But how much damage do you think a single negative one can do to your company? Would it surprise you to know that 22% of potential […]
23 January 2019 · Igniyte
Blog
Your online reputation can be your strongest asset or a huge liability. We know what you’d prefer it to be, because a strong online reputation = success. Here are 35 online reputation facts and stats that prove the value of online reputation management for businesses, brands, and individuals. Online reputation facts and stats – online […]
22 January 2019 · Igniyte
Blog
Life is famously unpredictable – and even the best-loved brands and personalities can find themselves in the throes of a full-on PR crisis. When things do go wrong it’s how you prepared you are to handle a crisis and how you react that determines, and hopefully limits, the extent of the damage to your reputation. […]
18 December 2018 · Igniyte
Blog
In the world of big business, a spotless reputation is everything. But for some of the planet’s best-known brands and personalities, 2018 is the year they took a hit – with reputation disasters that caused serious, long-lasting reputational damage. Whether it was uproar over executives’ pay, outrage because of health and safety breaches or offensive […]
18 December 2018 · Igniyte
In the Press
The thorny issue of data continues to be discussed in the digital world as we head towards 2019. And Igniyte’s Managing Partner, Simon Wadsworth, shares his thoughts about how the landscape will continue to develop in 2019 and beyond. He joins a panel of industry leaders and thinkers voicing their expert opinions about the trends […]
18 December 2018 · Simon Wadsworth
Blog
In the latest move by social media companies to protect themselves against fake users, false or misinformation and fraud, Instagram has announced it is targeting fake likes and comments. The company says it has developed machine learning tools to identify accounts using third party services and apps to artificially boost their popularity and it has […]
22 November 2018 · Igniyte
Blog
Consumers are used to sharing personal data with brands, but as distrust towards social media grows, questions are being raised about how this content is managed and policed. The data privacy debate… A recent international report reveals a clear lack of trust from people who want social media platforms to take much more responsibility for […]
20 September 2018 · Roz Sheldon
In the Press
In business, as in life, reputation really is everything. And in the modern, digital world it is more important than ever for companies and individuals to maintain and protect what should be one of their biggest assets. At Igniyte, we work hard to understand this constantly evolving landscape; monitoring the factors affecting reputation and understanding […]
19 September 2018 · Igniyte
In the Press
Market research is valuable to businesses. As well as helping you to understand your customers better and boost your marketing strategy, it can also tell you what is influencing customer buying decisions. Igniyte was formed to help businesses improve their online reputations. Every day, we receive enquiries from businesses, brands and individuals seeking help dealing […]
3 September 2018 · Igniyte
Blog
A survey has found that most British job seekers run Internet searches on would-be employers, making a compelling online presence and positive reputation essential. It found that having a credible online reputation is more important than ever for attracting top talent, with a whopping 70% of job seekers saying they won’t apply for a role […]
13 August 2018 · Igniyte
In the Press
“What can we do about fake reviews?” This was the thorny question posed by the BBC’s Business Daily programme. A World Service discussion looked at the tricky issue of managing online reviews – including the challenges faced by brands and the growing threat posed by bogus content. Igniyte’s Managing Partner Simon Wadsworth, was part of […]
19 June 2018 · Simon Wadsworth
Blog
The biggest search marketing event in the North of England, Search Leeds, is now a magnet for search professionals. And here’s why, the pull is that Search Leeds isn’t a sales pitch. It’s the absolute pick of the search expert crop coming together to give hungry search pros actionable advice and spark more interest and […]
15 June 2018 · Igniyte
Blog
Are you a marketer who uses a website, landing pages, e-marketing or post to collect personal data? It may be that you ask for data in return for a free download, entry into a prize draw, or to gather audience opinions via a survey? In the sixth of our blog posts about the upcoming GDPR […]
24 April 2018 · Igniyte
In the Press
Igniyte’s Simon Wadsworth talks to digitaltrends.com about how our online personas are being treated as next generation credit scores. This article discusses how the recent ongoing Facebook saga involving potential user data abuse underlines the ways our online personas are curated, collected and monetised. Increasingly, it says, they will be “treated as next-generation credit scores, not only […]
23 April 2018 · Igniyte
Blog
Yes, absolutely and here’s why… In the fifth of our blog posts about the upcoming GDPR (General Data Protection Regulation), we are looking at what Brexit means for GDPR. By definition, GDPR is an EU data protection standard that applies to all businesses that deal with the EU. However, despite Brexit, British companies are still […]
16 April 2018 · Igniyte
Blog
In the fourth of our blog posts about the upcoming GDPR (General Data Protection Regulation) we’re looking at the rights you, as an individual, have regarding your data. GDPR sets out 8 basic rights for individuals: The right to access: this means that individuals have the right to request access to their personal data, […]
10 April 2018 · Igniyte
Blog
According to a new survey, 54% of executives consider online reputation management a “very necessary” component to their company’s success. And just under half – 42% of business executives surveyed – monitor their company’s online reputation daily. 21% are even checking it every hour. The value of monitoring online reputation The 2018 Online Reputation Management Survey, […]
6 April 2018 · Simon Wadsworth
Blog
The debate about how information on Facebook is shared, and who it’s shared with, has kicked off again. Allegations that research firm Cambridge Analytica has misused the data of 50 million Facebook users have reopened the debate. Cambridge Analytica is alleged to have used one of these Facebook quizzes – This Is Your Digital life […]
23 March 2018 · Roz Sheldon
Blog
A look at what’s influencing the reputations of businesses, brands and people around the world. Biggest reputation risks to UK businesses in 2018 One in three businesses say that negative content is damaging their business. Another third is worried about the impact this type of material will have in the future. That is according to Igniyte’s […]
22 March 2018 · Igniyte
In the Press
Marketing Industry News has featured new research findings from Igniyte in its latest blog 5 killer stats to start your week. Ignitye’s Reputation Report 2018 reveals that 1 in 3 brands admits that negative content is damaging their business. The threat from media coverage has grown to 26% in 2018, from 17% since 2014. While 1 in […]
20 March 2018 · Igniyte
Blog
UK corporate reputations are now valued at £1,062bn, according to the 2018 Reputation Dividend Report. Brexit and economic uncertainty mean that investors and stakeholders are putting more emphasis on corporate reputations. After all, a good corporate reputation inspires confidence. By the start of 2018, the influence of corporate reputations was directly responsible for an average […]
28 February 2018 · Simon Wadsworth
Blog
2018 social media trends for your business and top tips for using them boost your reach. We all know that social media is a must for businesses – helping you connect with customers and potential consumers on a local and global stage. But the world of social media is constantly changing. What you were doing […]
16 January 2018 · Simon Wadsworth
Blog
It’s that time of year again and, if you haven’t already had your office Christmas party, you’ll be gearing up for the festivities this week. For many it’s a chance to party hard, celebrate the end of work and start the holiday season. Unfortunately for some, the office party is fraught with problems. UK workers […]
19 December 2017 · Igniyte
Blog
A quick look at what’s influencing the reputations of businesses, brands and people around the world right now. Sprouts are err… in fashion? Brussel Sprouts – long deemed enemy of Christmas dinner and revered by children the world over – are this year’s must-have accessory! As foodie reputations go, sprouts never had the best rep. […]
18 December 2017 · Igniyte
In the Press
Corporate governance has a big impact on a company’s reputation. You only have to look at financial misreporting at Tesco and poor working practices at Sports Direct. There’s also the Volkswagen emissions scandal and BHS pension fund, each illustrating how significant corporate governance is. Many of today’s top businesses have been brought to task for shoddy […]
24 November 2017 · Igniyte
Blog
In summer 2016, the game which had already smashed records in the US, became available to download in the UK. In the early stage of its launch, Pokémon Go was downloaded at a never before seen speed. It had more daily users than Twitter in the US in the week following its launch and attracted more engagement […]
14 July 2017 · Igniyte
Blog
Forget clickbait and instead focus your energy on crafting quality social content with clear value and relevance. You want posts that will spark interest and compel your audience to click through to your website or blog. Here are Igniyte’s 8 tips for making your social content more clickable. 1 Provide clear value to the right […]
10 July 2017 · Igniyte
Blog
Find out what people are saying about you online with a free trial of our new Igniyte Mentions service – online reputation tool. Igniyte is offering SME owners a free trial of our new Igniyte Mentions service. It enables you to discover what people are saying about your business online – so you can promote […]
5 July 2017 · Simon Wadsworth
Blog
As the oldest tennis competition in the world, Wimbledon has cultural heritage extending far beyond most sports games. Some say it’s the most snobbish event in sport, but there’s no denying Wimbledon is one of the most prestigious events of the sporting calendar. More recently, organisations have embraced the old with the new as they find […]
3 July 2017 · Igniyte
Blog
Social media can be both a blessing and a curse for your corporate online reputation. So, on Social Media Day, Igniyte is talking about why it pays to have social media reputation management. A brand’s online reputation relies heavily on the views of the customers/clients. On the one hand a great review or conversation about […]
30 June 2017 · Roz Sheldon
Blog
Plans for a new Data Protection Bill in the UK are confirmed in the 2017 Queen’s Speech – good news for your online reputation. The rules give young people new rights to demand social media networks delete personal data held, prior to turning 18. The proposed Data Protection Bill will reflect plans described in the […]
21 June 2017 · Igniyte
Blog
There are literally millions of blog posts created daily – so how can a blog help your business? It’s all about quality, relevance and engagement. Publish informative, well-written articles with customer engagement at the heart of your content and you’ll: Keep your audience engaged Attract a wider audience Draw online traffic Convert prospective customers Stand […]
20 June 2017 · Igniyte
Blog
Is your business doing its bit to prevent the modern scourge of human trafficking and exploitation from entering your company and supply chain? If you don’t know, trust us, it will pay to check and act now on the Modern Slavery Act 2015. It’s been two years since the ground-breaking Modern Slavery Act 2015 came […]
18 May 2017 · Igniyte
Blog
In the absence of bricks and mortar and a shop front it can be difficult as a consumer to know who to trust online, particularly if you have no previous experience or dealings with a company. From a business or brand perspective: are you ensuring that you are trusted online in order to maximise sales […]
25 April 2017 · Roz Sheldon
In the Press
Centring on the issue of ‘big data’ (data sets so large that traditional data management software can’t process it), AdWeek has published an article examining how the wider artificial intelligence (AI) phenomenon can be useful for firms looking to enhance their reputation management. How does this affects reputation? In a recent issue, the leading advertising title […]
27 March 2017 · Igniyte
In the Press
Igniyte Managing Partner Simon Wadsworth has spoken to Forbes in a piece detailing how businesses can maintain customer loyalty and keep their customers coming back for more. Simon discusses the issue of how brands should take care of their reputation. He says: “Customers like to shop from businesses that enjoy a good reputation. Businesses need to take […]
27 March 2017 · Igniyte
Blog
Success will come and go, but integrity is forever, and it’s one of the leading contributors to imbuing your brand reputation with trustworthiness. Doing the right thing Integrity means doing the right thing, whether or not anyone is watching. It takes having the courage to do the right thing. Building a reputation of integrity can […]
15 March 2017 · Igniyte
Blog
Social media is one of the greatest tools ever created for marketing a brand, products or services – as Social Media Manager at Igniyte I would say that wouldn’t I! But it’s so true, with 81% of millennials checking Twitter at least once per day, and 76% of Facebook users visiting the site daily, you […]
6 March 2017 · Igniyte
Blog
We Are Social’s 2017 Global Digital Overview estimates that there are 2.7 billion active social media users globally, a trend that has increased year-on-year. It’s no surprise then that businesses, particularly recruiters are increasingly turning their attention to social media channels like Facebook and LinkedIn to investigate potential employees before they hire them. It’s never […]
28 February 2017 · Andrew Hulland
Blog
It’s early in the year to start waxing lyrical about what algorithm changes and, subsequently, ranking factors may be the most important for 2017. But some of last year’s updates, combined with input from the experts, can help give us a picture for what we might expect. Ranking factors are important in online reputation management […]
20 February 2017 · Igniyte
In the Press
As we venture ever deeper into the digital world, Igniyte discusses the need for more agency integration with PR Moment. Speaking on the subject, Igniyte Managing Partner Simon Wadsworth notes how SEO, digital marketing and PR are sometimes still treated as standalone disciplines despite the online landscape making any distinctions between the three blurrier than […]
10 February 2017 · Igniyte
In the Press
Managing franchises has always been a challenge. On one hand, entrepreneurs have scope and freedom to run a business already attached to a successful, well-known brand name. While brands, on the other hand, can impose a wealth of restrictions. This includes personalisation and differentiation, making it harder for individual franchisees to get to know their […]
10 February 2017 · Igniyte
Blog
Video marketing thrives in virtually every content platform, making it key to any modern content creation strategy. With the right video content, posted on the right platform, you’ll have the power to engage, and impress your target audience more effectively than ever before. Power of video marketing Video now accounts for 69% of all online […]
2 February 2017 · Igniyte
Blog
High quality content and your online reputation are inextricably linked. Words – whether written or spoken – have the power to inform, influence, shape and change people’s behavior. Get your content right, and you’ll boost your online reputation, making your business better too. Here’s how to ensure your content hits the quality mark and boosts […]
26 January 2017 · Igniyte
Blog
It’s a well-known fact that people are spending increasing amounts of time online. Who doesn’t rely on Google to search for anything and everything, the best, the worst and answers to the unknown? Finding information Google searches happen 63,000 times per second – that’s 5.5bn searches each day. Our use of the Internet has become […]
20 January 2017 · Igniyte
In the Press
Industry publication PR Moment recently questioned a range of marketing experts. This included Igniyte Head of Client Services Roz Sheldon. She spoke on the trends that could shape PR in 2017. Roz discussed how shifts in consumer social media practises, could make it harder for brands to engage in online conversations this year. Roz explained: “Social media used […]
13 January 2017 · Igniyte
In the Press
In its annual look-ahead, Prolific North looks to Northern experts, such as Igniyte, working across a range of industries to get a first-hand view of what we can expect to emerge in the way of trends, techniques and features in the next 12 months. Hence,they took the thoughts of 16 experts across different industries. The […]
22 December 2016 · Igniyte
Blog
Successful Christmas campaigns can take many forms. Burberry has taken a more original approach this year with The Tale of Thomas Burberry. The stellar cinematic style of the ad creates an impressive visual. Likewise, it utilises an all-star cast to depict the life, achievements and heartaches of the brand’s founder. Evolving Burberry Looking at this beautiful, […]
21 December 2016 · Igniyte
Blog
Each of Igniyte’s festive blog posts will look at a brand which is an exceptional example of reputation management. In the case of Aldi, it has become a household name in the UK (along with Lidl) by revolutionising the role of the discounter. It has become a loved brand in Britain. It even now sponsors […]
16 December 2016 · Igniyte
In the Press
In line with its end of week round-up of top stories, PR Week has noted Igniyte’s Christmas party research in a recent edition of Flack on Friday. The survey took in the views of British professionals across eight different employment sectors and investigated their Christmas party habits. The findings looked at people’s history of behaviour […]
9 December 2016 · Igniyte
In the Press
In a recent feature looking at the evolution in rating’s culture, Marie Claire looked at these changes. It examined how our ratings culture has shifted with new technology. Looking at how consumer to business reviews are common place, the article factors in Igniyte’s 2014 Business of Reviews Report which highlighted that 30 per cent of UK […]
1 December 2016 · Igniyte
In the Press
As Christmas looms closer, the Glasgow Evening Times recently ran a story based on the findings from our Christmas party research. The study reported – amongst other things – that a quarter of Scottish responders said they were apprehensive about their work’s festive get together weeks before the actual event. The findings showed good reason […]
29 November 2016 · Igniyte
In the Press
Smallbusiness.co.uk has reported on Igniyte’s Christmas survey which reveals the unfortunate pit-falls of the holiday season for British workers. The highlights of the study show that, with the help of alcohol, one in three employees flirted with their colleagues. Furthering this, another quarter have made a move and kissed a co-worker. With most people now […]
28 November 2016 · Igniyte
In the Press
Igniyte Managing Partner Simon Wadsworth wrote for Marketing Tech this week to discuss the critical points and factors in maintaining a positive online reputation in the digital age. Among the subjects addressed was Igniyte’s 2014 Business of Reviews report. This highlights the rising concerns of managers about how online reviews can have a direct impact […]
23 November 2016 · Igniyte
Blog
It’s no secret that the mainstream media industry has changed in a previously unimaginable way over the past decade. Beyond the Internet allowing news to travel almost instantaneously across all areas of the planet, the arrival of smartphones, tablets and wearable tech is also letting people stay more up to date and connected than ever […]
22 November 2016 · Igniyte
In the Press
Reputation is a factor for all businesses – regardless of their size. Because of this, Igniyte has recently worked with Small Business to look at the challenges facing British SME in the technological age and how businesses can work to overcome these. From reviewing where your brand appears online, to ensuring your team is well […]
21 November 2016 · Igniyte
In the Press
Following runaway teen Arthur Heeler-Frood’s safe return home this month, The Guardian contacted Igniyte’s head of client services Roz Sheldon for her thoughts on how this wealth of press coverage may affect his online reputation in years to come. Commenting Sheldon said: “The EU’s ‘right to be forgotten’ only extends to removing information in breach […]
16 November 2016 · Igniyte
Blog
Proud parents are increasingly posting content, especially pictures, concerning their children on social media sites like Facebook and Instagram. But total strangers can potentially view social media content, so this raises a key question. By pursuing this action, are you damaging your child’s reputation online? Parents on social media Social media use is rising rapidly among […]
15 November 2016 · Igniyte
Blog
Consumers are increasingly using online reviews to engage with businesses and, ultimately, inform their buying decisions. By the day, it is becoming ever-more vital to ensure that online reviews are honest. Fake content can damage your company’s reputation online. Power of honest online reviews In 2014, research from Bright Local[1] indicated that 88% of consumers trust […]
4 November 2016 · Igniyte
In the Press
Smallbusiness.co.uk featured our latest research of business professionals whilst also discussing how small businesses can work to manage negative reviews. With unmoderated review sites and forums rising, it is becoming increasingly difficult to manage reviews directed at your business. In line with this, almost 19 per cent of those taking part in the research said […]
26 October 2016 · Igniyte
Blog
Samsung started rolling out the Note7 on 19th August 2016. Reports soon emerged that the Note7 was prone to overheating, causing some devices to catch fire. Dissatisfied customers aired their displeasure with Samsung on social media sites like Twitter, creating memes which harmed the firm’s brand online. Dealing with the problem, Samsung rolled out an […]
25 October 2016 · Igniyte
In the Press
Business News Daily (BND) featured Igniyte in its recent review of the Best Reputation Management Services of 2016. BND examined a wide selection of reputation management services while compiling these rankings, before narrowing down the list. The online marketing publication prioritised openness and transparency in their selection criteria, also examining whether each company specialised in […]
23 September 2016 · Igniyte
In the Press
Prolific North reports that Igniyte starred in a 5STAR’s online trolling documentary Sex Lies and Trolls: Going Viral. The show documented their efforts to help MMA fighter Alex Reid, a victim of online trolling, revitalise his image. Speaking out, Igniyte Managing Partner Simon Wadsworth commented “We were keen to work with Alex to develop his […]
9 September 2016 · Igniyte
Blog
Recently, Igniyte featured in a documentary for 5STAR. The programme documented Igniyte’s efforts to help MMA fighter Alex Reid. He believes his online persona is holding him back from developing a solid reputation online and revitalising his career. The documentary Sex, Lies and Trolls: Going Viral explored the rise of online trolling. It also looked at […]
8 September 2016 · Igniyte
Blog
If you experience a reputational crisis, you may find yourself asking “is it possible to remove my name from Google?”. Instead of attempting to gag search engines such as Google, which can come back to bite you, it’s best to focus on implementing an online reputation management strategy. This helps you to focus on improving […]
20 April 2016 · Igniyte
Reports
Unlike a printed newspaper; online news, comments and social posts can last forever. In an age where information is shared online in an instant; individuals and companies are now finding that personal data, comments and articles are stored indefinitely and published online for the world to see. Protecting company & executive reputation is more important […]
23 March 2016 · Igniyte
Blog
If searching for your name in Google shows links to unwanted content, how do you go about controlling this information? What unwanted content can you remove? Unwanted content can come in various different forms and can have a negative impact on how you are perceived both personally and professionally. It’s generally information about you that’s displayed […]
3 March 2016 · Igniyte
Blog
Reputation is key to any business’ success and how this reputation appears online is becoming increasingly significant. Online reviews are gaining in influence and more and more people are going online to research a company or product before purchasing. With this trend only set to rise in 2016, it’s essential for brands to take a […]
29 December 2015 · Igniyte
Blog
Igniyte has been invited to speak at the IBC Legal event, Internet & Social Media Law 2015. The event focuses on brand protection on the internet and the legal challenges of social media and user generated content. Taking place on 1st December at the Kensington Close Hotel in London, the legal event boasts speakers including […]
26 November 2015 · Igniyte
In the Press
Igniyte has written for Real Business on the effect the new Modern Slavery Act will have on businesses, and why they need to take action immediately to comply. Failure to comply with the new legislation – which came into effect in October 2015 – will not only lead to a possible injunction, but it could […]
21 October 2015 · Igniyte
In the Press
With the Volkswagen scandal dominating the headlines, BBC Breakfast brought on Igniyte to explain what effect this could have on the brand’s reputation and what they should be doing now to make it up to customers. Alongside a spokesperson for What Car?, Igniyte was interviewed by a BBC Breakfast presenter on the impact the emissions […]
23 September 2015 · Igniyte
In the Press
Igniyte’s Business of Reviews research – which found that more than half of UK companies have been affected by online reviews – featured in Management Today’s article on an entrepreneur’s battle with TripAdvisor. Following the release of a Competition and Markets Authority (CMA) investigation report into online review sites, an entrepreneur – Georgina Nelson – founded […]
7 August 2015 · Igniyte
Blog
Igniyte has attended business events across the world in the last few weeks as we continue to establish networks and grow our business. Representatives of Igniyte travelled to Dubai for the Arabian Travel Market (ATM) from 4th to 7th May, whilst representatives also headed down to London for the Great British Business Show 2015 from […]
22 May 2015 · Igniyte
In the Press
Igniyte wrote an expert article for popular brand marketing publication, Brandwatch, on the importance of having an online review strategy. They stressed the importance of brands and companies having a solid review strategy in place and being proactive in managing their online reputation, rather than waiting until a crisis hits. Quoting exclusive data on UK […]
21 May 2015 · Igniyte
Reports
The growth of the Internet, social media, review sites and online forums has had a fundamental impact on organisations across the world. The systems we use to run our businesses have allowed us to make processes more efficient, saving us time, money and resources. However, an increasing reliance on electronic media has exposed companies to […]
14 December 2014 · Igniyte
Reports
Personal reputation management – a guide The Internet started its life as an open research tool, and therefore privacy of information was less important than the need for information to be readily available and searchable. Whilst in the early days the content was predominantly text, today, images and video are shown in search results. A […]
14 December 2014 · igniyte
In the Press
Igniyte’s director Simon Wadsworth featured in the Irish Times in Netfix: cleaning up your reputation online, exploring the right to be forgotten. Online Reputation Management Has Become More Popular in Light of Right to be Forgotten Ruling Recently, the Irish Times featured an article exploring the popularity of online reputation management. Notably, this has surged […]
1 August 2014 · Igniyte
Blog
“How do you keep today’s tech-savvy young people safe online, while allowing and encouraging them to enjoy the benefits of engaging across social media? What steps can you take to help your teenagers create the online CV and presence employers and admissions tutors are increasingly looking for?” An e-book published by Igniyte – A Guide to […]
15 April 2014 · Igniyte
In the Press
Igniyte has been featured in Business Matters Magazine in which we explain Why online reputation management is essential SEO optimisation tool for businesses & brands. The article looks at how Search Engine Optimisation has changed and why businesses need to be increasingly concerned at managing online reputation. The article focuses on giving advice on how best […]
29 July 2013 · Igniyte
Blog
Online reputation management is becoming increasingly important for individuals and the rise of social media sites such as Facebook, Twitter and LinkedIn is creating opportunities and problems for those wishing to use the internet for job searching.
24 July 2013 · Igniyte
