Blog
If your business has been targeted by spam networks or scraper sites you’re not alone. These networks often copy legitimate content, use company names, and flood Google search results with misleading or low-quality pages. Left unchecked, they can harm your reputation, confuse customers, and even affect SEO rankings. This issue is particularly concerning for larger […]
25 September 2025 · Roz Sheldon
Blog
In today’s hyper-connected world, business reputation management isn’t just a marketing asset – it’s the lifeline of its growth and survival and intrinsically linked to a brand’s credibility. One tweet, a viral review, or a news headline can sway public opinion and reshape public perception overnight. That’s why Online Reputation Management (ORM) is no longer […]
17 September 2025 · Benjamin Atkinson
Blog
Reputation drives success. It’s what attracts customers, builds trust with investors, and keeps businesses competitive. In 2025, with AI influencing search results, social media and customer perception, businesses can’t afford to leave their reputation to chance. Brands like Apple, Microsoft, and Patagonia have earned trust by managing their image carefully, staying ahead of public expectations, […]
13 February 2025 · Igniyte
Reports
Protecting Company and Executive Reputation – Introduction Not so long-ago today’s headlines quickly became tomorrow’s fish and chip paper. Protecting company and executive reputation is important, everything is online, and everything is available to everyone 24/7. Comments to and about your business are there to stay, whether they are via mainstream media websites, blogs, social […]
5 July 2023 · Roz Sheldon
Reports
Protecting your reputation has never been more important than it is today. And we take a closer look at our Reputation Report. Company’s, businesses and brands are all concerned about their online reputation and the risks that they are facing from negative press, fake reviews, social media and much more. The Reputation Report is our […]
25 May 2021 · Igniyte
Blog
Understanding how to manage your corporate reputation during the Coronovirus pandemic is critical to its reputation and survival. The business world is really trying to wrap its head around how to navigate and survive this unprecedented crisis right now. And what is critical is the ability to stay visible and maintain brand awareness. Staying visible […]
6 April 2020 · Igniyte
Blog
Igniyte has partnered with Trustpilot, one of the world’s largest online review communities, to build trust between businesses and consumers. Online review partnership Our new partner has reinvented word-of-mouth marketing by powering the entire review process for both businesses and consumers. As a result, the number of online reviews consumers are posting about brands, products […]
31 March 2020 · Igniyte
Blog
Social media has meant that businesses can expose their brand and products to wider audiences in a more authentic and relatable way. Building awareness of an organisation and its public perception has never been easier. But it is now easier to become involved in a crisis that can destroy your reputation as quickly as it […]
29 January 2020 · Igniyte
In the Press
Igniyte’s Head of PR, Claire Beaumont talks to kbbreview offers her top tips on how to expand your reach online and how it can impact a businesses online reputation. “Companies use a range of digital marketing techniques to build their businesses and brands. In fact, digital marketing is absolutely crucial if you want to grow […]
18 December 2019 · Igniyte
Blog
The saying “employees are a company’s greatest asset” is true. And to attract and retain the best people, you need to ensure that your business is perceived as an attractive place to work. Which is exactly why employer branding in recruitment is so important. What do we mean by employer branding? When it comes to […]
27 September 2019 · Igniyte
Blog
Having a comprehensive strategy for online reputation management is crucial for any business. Given the wide variety of myths surrounding best practices, it’s important as a business owner or communicator, that you carefully examine your options. Whether it be researching providers on a data-driven business resource site, or simply ramping up internal efforts, companies that […]
7 August 2019 · Igniyte
Blog
A good solid social media strategy shouldn’t be an afterthought when it comes to your online reputation. It can contribute a lot to your online reputation. And to get ahead in business you should be incorporating it into your business growth plans… from day one. Whether you are managing your personal or business brand, social […]
11 July 2019 · Igniyte
Blog
Igniyte founder Simon Wadsworth features among the guest authors sharing their expertise and advice in the latest must-have guide for entrepreneurs, CEOs and marketeers. Taking Control Of Your Online Reputation by Simon Wadsworth is a practical online reputation guide in a new book titled Every Entrepreneurs Guide: Focus on Marketing. Simon Wadsworth is one of […]
3 July 2019 · Igniyte
Blog
We all know that a PR crisis can seriously damage your company’s reputation. But often it’s the cause, and how it’s handled, that either help or hinder any recovery. If a UK business is involved in a data security breach, sexual harassment scandal or other ‘high-stakes’ PR crisis, it’s risking serious reputation damage. And stands […]
11 June 2019 · Igniyte
Blog
The biggest problem with your reputation is people’s perception of you, or your company. If trusted professionals in your industry don’t respect you. Perhaps they or the media are giving you negative publicity, for example, then other people will see it when they are searching for you online. If they believe what they read, then […]
13 March 2019 · Igniyte
Blog
One of the biggest influences on consumers’ decision-making is reviews. 93% of people now say that online reviews impact their buying decisions. If your company reviews are positive, that’s good news. But how much damage do you think a single negative one can do to your company? Would it surprise you to know that 22% of potential […]
23 January 2019 · Igniyte
Blog
Your online reputation can be your strongest asset or a huge liability. We know what you’d prefer it to be, because a strong online reputation = success. Here are 35 online reputation facts and stats that prove the value of online reputation management for businesses, brands, and individuals. Online reputation facts and stats – online […]
22 January 2019 · Igniyte
In the Press
In business, as in life, reputation really is everything. And in the modern, digital world it is more important than ever for companies and individuals to maintain and protect what should be one of their biggest assets. At Igniyte, we work hard to understand this constantly evolving landscape; monitoring the factors affecting reputation and understanding […]
19 September 2018 · Igniyte
Blog
“In a world of social media J D Wetherspoon has decided to close down all Facebook, Twitter, Instagram and other social media accounts for individual pubs and head office” was the statement made on Twitter this week by the pub giant. The company’s 900 pubs and its head office quit social media with immediate effect, […]
17 April 2018 · Igniyte
Blog
In this second blog post about the upcoming GDPR (General Data Protection Regulation), we’ve got 5 simple steps you should take now to prepare your business for the upcoming changes. Getting ahead is the best step you can take. We understand that it may be daunting to make big changes to your business processes, […]
29 March 2018 · Igniyte
Blog
This is the first in our series of blog posts about the upcoming Europe-wide GDPR (General Data Protection Regulation), where we’ll be looking at everything businesses need to know, and do about it. By now most, if not all, businesses will have heard of GDPR. It’s been on the horizon for some time, but the […]
27 March 2018 · Igniyte
Blog
A look at what’s influencing the reputations of businesses, brands and people around the world. Biggest reputation risks to UK businesses in 2018 One in three businesses say that negative content is damaging their business. Another third is worried about the impact this type of material will have in the future. That is according to Igniyte’s […]
22 March 2018 · Igniyte
Reports
Protecting a positive business reputation is a real challenge. A big worry for many companies is the reputational risk they’re facing from negative press, reviews, social media and more. The Reputation Report is our latest research into the scale of the problems facing businesses in the UK. Reputational risk Working in today’s highly transparent, fast-paced digital […]
13 March 2018 · Igniyte
Blog
2018 social media trends for your business and top tips for using them boost your reach. We all know that social media is a must for businesses – helping you connect with customers and potential consumers on a local and global stage. But the world of social media is constantly changing. What you were doing […]
16 January 2018 · Simon Wadsworth
Blog
It’s that time of year again and, if you haven’t already had your office Christmas party, you’ll be gearing up for the festivities this week. For many it’s a chance to party hard, celebrate the end of work and start the holiday season. Unfortunately for some, the office party is fraught with problems. UK workers […]
19 December 2017 · Igniyte
Blog
A quick look at what’s influencing the reputations of businesses, brands and people around the world right now. Sprouts are err… in fashion? Brussel Sprouts – long deemed enemy of Christmas dinner and revered by children the world over – are this year’s must-have accessory! As foodie reputations go, sprouts never had the best rep. […]
18 December 2017 · Igniyte
In the Press
Corporate governance has a big impact on a company’s reputation. You only have to look at financial misreporting at Tesco and poor working practices at Sports Direct. There’s also the Volkswagen emissions scandal and BHS pension fund, each illustrating how significant corporate governance is. Many of today’s top businesses have been brought to task for shoddy […]
24 November 2017 · Igniyte
Blog
Customer experience is the predominant driver of business success. Your products and services need to be great – that’s a given – but longevity is about much more than that. What matters right there in the moment and in the longer-term, is how customers feel about the experience that you give them. The ‘holy grail’ […]
20 November 2017 · Igniyte
In the Press
Embracing Google and understanding how it works helps small business owners to improve their online presence in search results. These are the links Google loads on screen when someone looks for information about you or your business. People’s perception of what they see (your online reputation) determines whether they choose to do business with you, […]
7 November 2017 · Igniyte
Blog
Forget clickbait and instead focus your energy on crafting quality social content with clear value and relevance. You want posts that will spark interest and compel your audience to click through to your website or blog. Here are Igniyte’s 8 tips for making your social content more clickable. 1 Provide clear value to the right […]
10 July 2017 · Igniyte
Blog
Find out what people are saying about you online with a free trial of our new Igniyte Mentions service – online reputation tool. Igniyte is offering SME owners a free trial of our new Igniyte Mentions service. It enables you to discover what people are saying about your business online – so you can promote […]
5 July 2017 · Simon Wadsworth
Blog
As the oldest tennis competition in the world, Wimbledon has cultural heritage extending far beyond most sports games. Some say it’s the most snobbish event in sport, but there’s no denying Wimbledon is one of the most prestigious events of the sporting calendar. More recently, organisations have embraced the old with the new as they find […]
3 July 2017 · Igniyte
Blog
Social media can be both a blessing and a curse for your corporate online reputation. So, on Social Media Day, Igniyte is talking about why it pays to have social media reputation management. A brand’s online reputation relies heavily on the views of the customers/clients. On the one hand a great review or conversation about […]
30 June 2017 · Roz Sheldon
Blog
Plans for a new Data Protection Bill in the UK are confirmed in the 2017 Queen’s Speech – good news for your online reputation. The rules give young people new rights to demand social media networks delete personal data held, prior to turning 18. The proposed Data Protection Bill will reflect plans described in the […]
21 June 2017 · Igniyte
Blog
There are literally millions of blog posts created daily – so how can a blog help your business? It’s all about quality, relevance and engagement. Publish informative, well-written articles with customer engagement at the heart of your content and you’ll: Keep your audience engaged Attract a wider audience Draw online traffic Convert prospective customers Stand […]
20 June 2017 · Igniyte
Blog
Is your business doing its bit to prevent the modern scourge of human trafficking and exploitation from entering your company and supply chain? If you don’t know, trust us, it will pay to check and act now on the Modern Slavery Act 2015. It’s been two years since the ground-breaking Modern Slavery Act 2015 came […]
18 May 2017 · Igniyte
Blog
In the absence of bricks and mortar and a shop front it can be difficult as a consumer to know who to trust online, particularly if you have no previous experience or dealings with a company. From a business or brand perspective: are you ensuring that you are trusted online in order to maximise sales […]
25 April 2017 · Roz Sheldon
In the Press
Centring on the issue of ‘big data’ (data sets so large that traditional data management software can’t process it), AdWeek has published an article examining how the wider artificial intelligence (AI) phenomenon can be useful for firms looking to enhance their reputation management. How does this affects reputation? In a recent issue, the leading advertising title […]
27 March 2017 · Igniyte
In the Press
Igniyte Managing Partner Simon Wadsworth has spoken to Forbes in a piece detailing how businesses can maintain customer loyalty and keep their customers coming back for more. Simon discusses the issue of how brands should take care of their reputation. He says: “Customers like to shop from businesses that enjoy a good reputation. Businesses need to take […]
27 March 2017 · Igniyte
Blog
Success will come and go, but integrity is forever, and it’s one of the leading contributors to imbuing your brand reputation with trustworthiness. Doing the right thing Integrity means doing the right thing, whether or not anyone is watching. It takes having the courage to do the right thing. Building a reputation of integrity can […]
15 March 2017 · Igniyte
Blog
Social media is one of the greatest tools ever created for marketing a brand, products or services – as Social Media Manager at Igniyte I would say that wouldn’t I! But it’s so true, with 81% of millennials checking Twitter at least once per day, and 76% of Facebook users visiting the site daily, you […]
6 March 2017 · Igniyte
Blog
We Are Social’s 2017 Global Digital Overview estimates that there are 2.7 billion active social media users globally, a trend that has increased year-on-year. It’s no surprise then that businesses, particularly recruiters are increasingly turning their attention to social media channels like Facebook and LinkedIn to investigate potential employees before they hire them. It’s never […]
28 February 2017 · Andrew Hulland
Blog
It’s early in the year to start waxing lyrical about what algorithm changes and, subsequently, ranking factors may be the most important for 2017. But some of last year’s updates, combined with input from the experts, can help give us a picture for what we might expect. Ranking factors are important in online reputation management […]
20 February 2017 · Igniyte
Blog
PR is one of those many marketing techniques that’s been around for decades. Despite this, not everyone understands what it actually is… other than those who make a living out of ‘PR-ing’ things. According to its professional body the Chartered Institute of Public Relations, PR is a “… planned and sustained effort to establish and […]
16 February 2017 · Igniyte
In the Press
As we venture ever deeper into the digital world, Igniyte discusses the need for more agency integration with PR Moment. Speaking on the subject, Igniyte Managing Partner Simon Wadsworth notes how SEO, digital marketing and PR are sometimes still treated as standalone disciplines despite the online landscape making any distinctions between the three blurrier than […]
10 February 2017 · Igniyte
In the Press
Managing franchises has always been a challenge. On one hand, entrepreneurs have scope and freedom to run a business already attached to a successful, well-known brand name. While brands, on the other hand, can impose a wealth of restrictions. This includes personalisation and differentiation, making it harder for individual franchisees to get to know their […]
10 February 2017 · Igniyte
Blog
Video marketing thrives in virtually every content platform, making it key to any modern content creation strategy. With the right video content, posted on the right platform, you’ll have the power to engage, and impress your target audience more effectively than ever before. Power of video marketing Video now accounts for 69% of all online […]
2 February 2017 · Igniyte
Blog
High quality content and your online reputation are inextricably linked. Words – whether written or spoken – have the power to inform, influence, shape and change people’s behavior. Get your content right, and you’ll boost your online reputation, making your business better too. Here’s how to ensure your content hits the quality mark and boosts […]
26 January 2017 · Igniyte
Blog
It’s a well-known fact that people are spending increasing amounts of time online. Who doesn’t rely on Google to search for anything and everything, the best, the worst and answers to the unknown? Finding information Google searches happen 63,000 times per second – that’s 5.5bn searches each day. Our use of the Internet has become […]
20 January 2017 · Igniyte
In the Press
Industry publication PR Moment recently questioned a range of marketing experts. This included Igniyte Head of Client Services Roz Sheldon. She spoke on the trends that could shape PR in 2017. Roz discussed how shifts in consumer social media practises, could make it harder for brands to engage in online conversations this year. Roz explained: “Social media used […]
13 January 2017 · Igniyte
In the Press
In its annual look-ahead, Prolific North looks to Northern experts, such as Igniyte, working across a range of industries to get a first-hand view of what we can expect to emerge in the way of trends, techniques and features in the next 12 months. Hence,they took the thoughts of 16 experts across different industries. The […]
22 December 2016 · Igniyte
Blog
Successful Christmas campaigns can take many forms. Burberry has taken a more original approach this year with The Tale of Thomas Burberry. The stellar cinematic style of the ad creates an impressive visual. Likewise, it utilises an all-star cast to depict the life, achievements and heartaches of the brand’s founder. Evolving Burberry Looking at this beautiful, […]
21 December 2016 · Igniyte
Blog
Each of Igniyte’s festive blog posts will look at a brand which is an exceptional example of reputation management. In the case of Aldi, it has become a household name in the UK (along with Lidl) by revolutionising the role of the discounter. It has become a loved brand in Britain. It even now sponsors […]
16 December 2016 · Igniyte
In the Press
In line with its end of week round-up of top stories, PR Week has noted Igniyte’s Christmas party research in a recent edition of Flack on Friday. The survey took in the views of British professionals across eight different employment sectors and investigated their Christmas party habits. The findings looked at people’s history of behaviour […]
9 December 2016 · Igniyte
In the Press
In a recent feature looking at the evolution in rating’s culture, Marie Claire looked at these changes. It examined how our ratings culture has shifted with new technology. Looking at how consumer to business reviews are common place, the article factors in Igniyte’s 2014 Business of Reviews Report which highlighted that 30 per cent of UK […]
1 December 2016 · Igniyte
In the Press
As Christmas looms closer, the Glasgow Evening Times recently ran a story based on the findings from our Christmas party research. The study reported – amongst other things – that a quarter of Scottish responders said they were apprehensive about their work’s festive get together weeks before the actual event. The findings showed good reason […]
29 November 2016 · Igniyte
In the Press
Smallbusiness.co.uk has reported on Igniyte’s Christmas survey which reveals the unfortunate pit-falls of the holiday season for British workers. The highlights of the study show that, with the help of alcohol, one in three employees flirted with their colleagues. Furthering this, another quarter have made a move and kissed a co-worker. With most people now […]
28 November 2016 · Igniyte
In the Press
An Igniyte Christmas parties survey found that over a quarter of Scots believed they’d say (or even do) something they’re likely to regret the following day. From the one in eight who have pulled a sickie the following day after over indulgence to the third of people who have flirted with colleagues in the past, […]
28 November 2016 · Igniyte
In the Press
Igniyte Managing Partner Simon Wadsworth wrote for Marketing Tech this week to discuss the critical points and factors in maintaining a positive online reputation in the digital age. Among the subjects addressed was Igniyte’s 2014 Business of Reviews report. This highlights the rising concerns of managers about how online reviews can have a direct impact […]
23 November 2016 · Igniyte
In the Press
Reputation is a factor for all businesses – regardless of their size. Because of this, Igniyte has recently worked with Small Business to look at the challenges facing British SME in the technological age and how businesses can work to overcome these. From reviewing where your brand appears online, to ensuring your team is well […]
21 November 2016 · Igniyte
Blog
Consumers are increasingly using online reviews to engage with businesses and, ultimately, inform their buying decisions. By the day, it is becoming ever-more vital to ensure that online reviews are honest. Fake content can damage your company’s reputation online. Power of honest online reviews In 2014, research from Bright Local[1] indicated that 88% of consumers trust […]
4 November 2016 · Igniyte
In the Press
Smallbusiness.co.uk featured our latest research of business professionals whilst also discussing how small businesses can work to manage negative reviews. With unmoderated review sites and forums rising, it is becoming increasingly difficult to manage reviews directed at your business. In line with this, almost 19 per cent of those taking part in the research said […]
26 October 2016 · Igniyte
Blog
More than half of UK businesses have been affected by online trolls in the past year. Some organisations were left in a worse position than they were 12 months ago, according to Igniyte’s recent research. This latest Business of Reviews study took in the views of over 500 business owners and decision makers. Using this […]
24 October 2016 · Igniyte
Blog
In 2016, Snapchat faced accusations of racism for the second time. This was following the release of a face filter referred to as ‘yellowface’. This brought the brand’s reputation into disrepute. The photo & video-sharing app regularly adds fun filters and encourages its users, including numerous global brands, to be innovative and push the boundaries […]
24 August 2016 · Igniyte
Blog
Customer satisfaction should be one of the most important measures of success for any company. While senior management must lead by example, every employee has a responsibility. Consumers must feel valued and companies should look to ‘over-deliver’ on a customer’s expectancy of a company. Failing to do so risks losing them to a rival. Personalisation […]
6 July 2016 · Igniyte
Blog
A study conducted by market research firm, Vanson Bourne, finds that more than a third of the UK’s universities are hit by a cyber attack every hour. This highlights the need for higher cybersecurity. It also found that a shocking 87% of the university IT leaders surveyed had experienced at least one successful cyber attack. […]
23 March 2016 · Igniyte
Reports
Unlike a printed newspaper; online news, comments and social posts can last forever. In an age where information is shared online in an instant; individuals and companies are now finding that personal data, comments and articles are stored indefinitely and published online for the world to see. Protecting company & executive reputation is more important […]
23 March 2016 · Igniyte
Blog
Igniyte was asked by the Competition & Markets Authority (CMA) to contribute to an investigation into fake online reviews. Following this, the CMA produced an investigation report, detailing the action they will take against any website or company in breach of the guidelines set. The CMA announced they had taken action against Total SEO & Marketing […]
10 March 2016 · Igniyte
Blog
A past study showed that corporate reputation is worth more than a quarter of a company’s value – collectively £1.7trillion in the UK alone – yet a quarter of companies still continued to avoid focusing on maintaining it. Having a good public profile is a priority that many businesses continue to avoid. According to the small […]
11 February 2016 · Igniyte
Blog
Online review site TripAdvisor released the findings of its latest TripBarometer study. Conducted by TripAdvisor and independent research firm Ipsos, the survey questioned more than 44,000 travellers and hoteliers around the world to determine the key trends which will impact the global travel industry in 2016. According to Travel Trends, the Barometer found that 93% […]
28 January 2016 · Igniyte
Blog
Online money forums are perhaps the most active; money issues affect everyone and consumers look to each other for advice on how to save money. Because of this, the audience on these forums is huge, and it can be overwhelming to financial brands to know how to engage with them. The importance of brand trust […]
4 November 2015 · Igniyte
In the Press
Igniyte has written for Real Business on the effect the new Modern Slavery Act will have on businesses, and why they need to take action immediately to comply. Failure to comply with the new legislation – which came into effect in October 2015 – will not only lead to a possible injunction, but it could […]
21 October 2015 · Igniyte
Blog
The actions of Alton Towers in the aftermath of the rollercoaster accident illustrated how companies shouldn’t react after a PR crisis. The limits of PR PR is a valuable tool for online reputation management because positive press can rank highly on Google. The search engine views local and national news sources as reliable sources of information, […]
10 July 2015 · Igniyte
Blog
If someone posts an offensive or defamatory comment about you or your company online, you may be faced with an online reputation management crisis that is difficult to control. This week, Igniyte explores why trolling is potentially a big issue for small businesses. What is trolling? Online trolling is when someone deliberately posts a provocative […]
24 February 2015 · Igniyte
Reports
The growth of the Internet, social media, review sites and online forums has had a fundamental impact on organisations across the world. The systems we use to run our businesses have allowed us to make processes more efficient, saving us time, money and resources. However, an increasing reliance on electronic media has exposed companies to […]
14 December 2014 · Igniyte
Reports
In a study commissioned by Igniyte, 500 business owners and higher decision makers representing organisations across the UK were asked to consider issues relating to company online reputation and how it impacts on their business. The Reputation Report: An overwhelming 88% of the businesses studied believe that having a positive online presence is important to the […]
14 December 2014 · Igniyte
Blog
Igniyte has discovered this week, that Google have recently announced that they have granted over 40% of right to be forgotten requests.
10 October 2014 · Igniyte
Blog
A survey, suggesting American’s want to be forgotten online too, has led Igniyte to ask this week whether the right to be forgotten could work Stateside.
25 September 2014 · Igniyte
In the Press
Radio 4 have contacted Igniyte to discuss the Right to be Forgotten ruling on Google. The program is called The Report and will air at 8pm (GMT) on 18 September 2014. The focus of the program is about why thousands upon thousands of people have contacted Google and submitted removal requests to have unwanted and negative content removed […]
17 September 2014 · Igniyte
In the Press
Igniyte featured in an article for the Telegraph, the downside of digital: coping with negative feedback. The article explores the effect that negative content online has on corporate reputation. Specifically, it goes on to highlight how British bosses have suggested that dealing with said content is their most prevalent business concern, with one in three […]
6 August 2014 · Igniyte
Blog
A campaign has been mounted to outlaw revenge porn. Not only embarrassing, at Igniyte, we believe revenge porn is an inherent risk to your online reputation. Revenge Porn is an Attempt to Induce Maximum Humiliation If you’ve not had the unfortunate pleasure of hearing of this new phenomenon, revenge porn is where ex-partners post sexually […]
30 June 2014 · Igniyte
Blog
A new survey by Igniyte reveals that three quarters of businesses believe, that when it comes to online presence, negative content is now their number one business worry. The Reputation Report – a study of 500 business owners and higher decision makers representing UK businesses commissioned by Igniyte, reveals that, when it comes to online […]
4 June 2014 · Igniyte
Blog
A week has passed since a Europe Union (EU) court established ‘the right to be forgotten,’ and news sources are now suggesting that Google has already been flooded with complaints. What does this mean for the right to be forgotten in online reputation management, going forward? The Case that Established the Ruling Last week the highest […]
23 May 2014 · Igniyte
Blog
The issue of ‘brandjacking’ – hijacking a brand name for alternative purposes, is a serious threat to corporate online reputation, and you should be protecting against it as part of your online reputation management strategy. Your brand name is your search term; the word/phrase a user will use to find you in Google. If somebody, who […]
1 May 2014 · Igniyte
Blog
There’s a perception that social media is the province of the customer. But it isn’t. Company CEOs who are really active and engaging on social media benefit from increased trust, visibility and credibility – a better online reputation. And CEOs should embrace all things social, because that’s just one way CEO’s contribute to corporate reputation. […]
15 January 2014 · Igniyte
In the Press
Since Igniyte was founded in 2011 it has grew and grew in interest, with more people inquiring about the services we offer every day. Whilst the internet is uncensored there will always be a demand for online reputation management and Igniyte’s founder and director Simon Wadsworth explains why this demand is growing. Simon talks to […]
12 November 2013 · Igniyte
Blog
Opinion centre YouGov has released the findings of its latest survey which suggests that close to three quarters of senior in-house communicators hold the opinion that the concept of corporate reputation holds a strong link with the financial performance of the business that reputation concerns. The survey was conducted by professional opinion center YouGov, who […]
24 October 2013 · Igniyte
In the Press
Igniyte has been featured in Business Matters Magazine in which we explain Why online reputation management is essential SEO optimisation tool for businesses & brands. The article looks at how Search Engine Optimisation has changed and why businesses need to be increasingly concerned at managing online reputation. The article focuses on giving advice on how best […]
29 July 2013 · Igniyte
Blog
Many people can often make comments which may be mis-understood and can give them a bad reputation; however the fallout is usually contained to a small group of people within a specific area.
10 July 2013 · Igniyte
In the Press
Igniyte’s Simon Wadsworth spent a day helping out The Guardian’s Tim Dowling look into his Online Reputation Management. For the article Search Me – Online Reputation Management Igniyte took Tim through his own reputation as seen on Google’s search results. The time spent with Tim allowed us to take him through the process of evaluating his own […]
24 May 2013 · Igniyte
Blog
As the Reputation Management Industry moves from it infancy stage there are new terms that you need to be aware of that are being used by the media and blogs. EReputation is a neat summary of the Online Reputation Management discipline and is gaining credence as an industry term and seems particlulary popular in France […]
21 May 2013 · Igniyte
