Blog
Reputation drives success. It’s what attracts customers, builds trust with investors, and keeps businesses competitive. In 2025, with AI influencing search results, social media and customer perception, businesses can’t afford to leave their reputation to chance. Brands like Apple, Microsoft, and Patagonia have earned trust by managing their image carefully, staying ahead of public expectations, […]
13 February 2025 · Igniyte
Blog
What is Reputation Management? In business and branding, reputation is everything, and never has this been more pressing than in the age of online reputation management. With every company now under intense scrutiny on the web, itʼs important to have a firm reputation management strategy in place. Reputation management has been around for a long […]
10 December 2024 · Roz Sheldon
Blog
With the much-anticipated Wicked film finally hitting theatres, there’s no denying the excitement around this reimagining of a beloved classic. But beyond the magic and music, Wicked offers us a valuable perspective on reputation — one that resonates far beyond the Yellow Brick Road. The characters of Elphaba and Glinda give us important lessons about […]
26 November 2024 · Igniyte
Blog
In today’s business world, reputation is everything. What people think about your company – from products and services to the way it operates – either opens doors, or closes them. This is why creating and maintaining a strong company profile online has never been more important for your business’s reputation. Research from leading global online […]
23 July 2024 · Igniyte
Blog
Managing reputation must be an integral part of your marketing strategy. It’s no longer an optional extra and as the digital marketing landscape continues to change, there are compelling reasons to take reputation management seriously. Here’s why. How much does online reputation management really matter? Two years into the pandemic and a recent survey shows […]
7 December 2021 · Niall Stamp
Blog
In the digital age, the internet tends to be the first place that we turn to when we need, well, just about anything. From a plane ticket to the time that the local coffee shop opens, through to banking, we head towards the world wide web to find the information that we need. So when […]
27 July 2021 · Igniyte
Blog
It wasn’t so long ago that if you felt disgruntled with a company, its products or services, you would share that opinion with a few friends. You might even see your experience reported in the local newspaper. But the chances were, that it would quickly be forgotten as new stories came in. With the advent […]
29 January 2021 · Niall Stamp
Blog
Often, one of the first questions we get from our clients is “How long does online reputation management take?” And understandably so. You see, when people come to Igniyte for help, they’re often on the back foot. At this point, the damage done to their online reputation is causing them, their business, or in many cases […]
23 July 2020 · Igniyte
Blog
Igniyte has partnered with Trustpilot, one of the world’s largest online review communities, to build trust between businesses and consumers. Online review partnership Our new partner has reinvented word-of-mouth marketing by powering the entire review process for both businesses and consumers. As a result, the number of online reviews consumers are posting about brands, products […]
31 March 2020 · Igniyte
Blog
As we start a new decade, one of the main questions on the minds of company CEOs, boards and executives around the world is: what drives company reputation? And crucially: how can I influence my company’s reputation? Companies are under increasing scrutiny concerning everything from the quality of their products, services and customer experience to […]
20 January 2020 · Igniyte
In the Press
Igniyte’s Managing Partner and Head of Client Services Roz Sheldon shines a light on the specific reputation risks and opportunities facing businesses, in an in-depth feature for global governance magazine Ethical Boardroom. She also explores the reputation risks executives and employees pose to both brand and company reputation, with recommended strategies to combat negativity and […]
2 April 2019 · Roz Sheldon
Blog
“We’re out of the EU” “Britain breaks with Europe” “Great Britain or Great betrayal” “Dismal” “No deal… No hope… No clue… No Confidence” “Britain faces Brexit trade disaster” “Britain divides” “Brexit mess to dump UK right in it” “At last Brexit begins” “May’s push for deal ends in chaos” “What do voters make of Brexit now?” “So […]
28 March 2019 · Igniyte
Blog
Life is famously unpredictable – and even the best-loved brands and personalities can find themselves in the throes of a full-on PR crisis. When things do go wrong it’s how you prepared you are to handle a crisis and how you react that determines, and hopefully limits, the extent of the damage to your reputation. […]
18 December 2018 · Igniyte
Blog
In the world of big business, a spotless reputation is everything. But for some of the planet’s best-known brands and personalities, 2018 is the year they took a hit – with reputation disasters that caused serious, long-lasting reputational damage. Whether it was uproar over executives’ pay, outrage because of health and safety breaches or offensive […]
18 December 2018 · Igniyte
Blog
They’re one of the world’s best-know hotel brands, with a presence in more than 127 global territories. So, as news breaks of a far-reaching data breach at Marriott International, the implications are going to be huge. The hospitality chain – which includes the Sheraton, Le Meridien and W brands – has admitted a security flaw […]
4 December 2018 · Simon Wadsworth
In the Press
In business, as in life, reputation really is everything. And in the modern, digital world it is more important than ever for companies and individuals to maintain and protect what should be one of their biggest assets. At Igniyte, we work hard to understand this constantly evolving landscape; monitoring the factors affecting reputation and understanding […]
19 September 2018 · Igniyte
Blog
Forget clickbait and instead focus your energy on crafting quality social content with clear value and relevance. You want posts that will spark interest and compel your audience to click through to your website or blog. Here are Igniyte’s 8 tips for making your social content more clickable. 1 Provide clear value to the right […]
10 July 2017 · Igniyte
Blog
Find out what people are saying about you online with a free trial of our new Igniyte Mentions service – online reputation tool. Igniyte is offering SME owners a free trial of our new Igniyte Mentions service. It enables you to discover what people are saying about your business online – so you can promote […]
5 July 2017 · Simon Wadsworth
Blog
As the oldest tennis competition in the world, Wimbledon has cultural heritage extending far beyond most sports games. Some say it’s the most snobbish event in sport, but there’s no denying Wimbledon is one of the most prestigious events of the sporting calendar. More recently, organisations have embraced the old with the new as they find […]
3 July 2017 · Igniyte
Blog
Social media can be both a blessing and a curse for your corporate online reputation. So, on Social Media Day, Igniyte is talking about why it pays to have social media reputation management. A brand’s online reputation relies heavily on the views of the customers/clients. On the one hand a great review or conversation about […]
30 June 2017 · Roz Sheldon
Blog
Plans for a new Data Protection Bill in the UK are confirmed in the 2017 Queen’s Speech – good news for your online reputation. The rules give young people new rights to demand social media networks delete personal data held, prior to turning 18. The proposed Data Protection Bill will reflect plans described in the […]
21 June 2017 · Igniyte
Blog
There are literally millions of blog posts created daily – so how can a blog help your business? It’s all about quality, relevance and engagement. Publish informative, well-written articles with customer engagement at the heart of your content and you’ll: Keep your audience engaged Attract a wider audience Draw online traffic Convert prospective customers Stand […]
20 June 2017 · Igniyte
Blog
Is your business doing its bit to prevent the modern scourge of human trafficking and exploitation from entering your company and supply chain? If you don’t know, trust us, it will pay to check and act now on the Modern Slavery Act 2015. It’s been two years since the ground-breaking Modern Slavery Act 2015 came […]
18 May 2017 · Igniyte
Blog
In the absence of bricks and mortar and a shop front it can be difficult as a consumer to know who to trust online, particularly if you have no previous experience or dealings with a company. From a business or brand perspective: are you ensuring that you are trusted online in order to maximise sales […]
25 April 2017 · Roz Sheldon
In the Press
Centring on the issue of ‘big data’ (data sets so large that traditional data management software can’t process it), AdWeek has published an article examining how the wider artificial intelligence (AI) phenomenon can be useful for firms looking to enhance their reputation management. How does this affects reputation? In a recent issue, the leading advertising title […]
27 March 2017 · Igniyte
In the Press
Igniyte Managing Partner Simon Wadsworth has spoken to Forbes in a piece detailing how businesses can maintain customer loyalty and keep their customers coming back for more. Simon discusses the issue of how brands should take care of their reputation. He says: “Customers like to shop from businesses that enjoy a good reputation. Businesses need to take […]
27 March 2017 · Igniyte
Blog
Social media is one of the greatest tools ever created for marketing a brand, products or services – as Social Media Manager at Igniyte I would say that wouldn’t I! But it’s so true, with 81% of millennials checking Twitter at least once per day, and 76% of Facebook users visiting the site daily, you […]
6 March 2017 · Igniyte
Blog
We Are Social’s 2017 Global Digital Overview estimates that there are 2.7 billion active social media users globally, a trend that has increased year-on-year. It’s no surprise then that businesses, particularly recruiters are increasingly turning their attention to social media channels like Facebook and LinkedIn to investigate potential employees before they hire them. It’s never […]
28 February 2017 · Andrew Hulland
Blog
It’s early in the year to start waxing lyrical about what algorithm changes and, subsequently, ranking factors may be the most important for 2017. But some of last year’s updates, combined with input from the experts, can help give us a picture for what we might expect. Ranking factors are important in online reputation management […]
20 February 2017 · Igniyte
Blog
PR is one of those many marketing techniques that’s been around for decades. Despite this, not everyone understands what it actually is… other than those who make a living out of ‘PR-ing’ things. According to its professional body the Chartered Institute of Public Relations, PR is a “… planned and sustained effort to establish and […]
16 February 2017 · Igniyte
In the Press
As we venture ever deeper into the digital world, Igniyte discusses the need for more agency integration with PR Moment. Speaking on the subject, Igniyte Managing Partner Simon Wadsworth notes how SEO, digital marketing and PR are sometimes still treated as standalone disciplines despite the online landscape making any distinctions between the three blurrier than […]
10 February 2017 · Igniyte
Blog
High quality content and your online reputation are inextricably linked. Words – whether written or spoken – have the power to inform, influence, shape and change people’s behavior. Get your content right, and you’ll boost your online reputation, making your business better too. Here’s how to ensure your content hits the quality mark and boosts […]
26 January 2017 · Igniyte
Blog
It’s a well-known fact that people are spending increasing amounts of time online. Who doesn’t rely on Google to search for anything and everything, the best, the worst and answers to the unknown? Finding information Google searches happen 63,000 times per second – that’s 5.5bn searches each day. Our use of the Internet has become […]
20 January 2017 · Igniyte
In the Press
Industry publication PR Moment recently questioned a range of marketing experts. This included Igniyte Head of Client Services Roz Sheldon. She spoke on the trends that could shape PR in 2017. Roz discussed how shifts in consumer social media practises, could make it harder for brands to engage in online conversations this year. Roz explained: “Social media used […]
13 January 2017 · Igniyte
Blog
Successful Christmas campaigns can take many forms. Burberry has taken a more original approach this year with The Tale of Thomas Burberry. The stellar cinematic style of the ad creates an impressive visual. Likewise, it utilises an all-star cast to depict the life, achievements and heartaches of the brand’s founder. Evolving Burberry Looking at this beautiful, […]
21 December 2016 · Igniyte
Blog
Each of Igniyte’s festive blog posts will look at a brand which is an exceptional example of reputation management. In the case of Aldi, it has become a household name in the UK (along with Lidl) by revolutionising the role of the discounter. It has become a loved brand in Britain. It even now sponsors […]
16 December 2016 · Igniyte
Blog
For large brands, like John Lewis, Christmas offers a signature time to show off with huge-budget, creative TV campaigns. These can steal the attention from actual TV programmes and become a phenomenon in their own right. Successful ads The scale and popularity of these adverts are a potential hit in sealing the firm’s reputation for the […]
9 December 2016 · Igniyte
In the Press
In a recent feature looking at the evolution in rating’s culture, Marie Claire looked at these changes. It examined how our ratings culture has shifted with new technology. Looking at how consumer to business reviews are common place, the article factors in Igniyte’s 2014 Business of Reviews Report which highlighted that 30 per cent of UK […]
1 December 2016 · Igniyte
In the Press
As Christmas looms closer, the Glasgow Evening Times recently ran a story based on the findings from our Christmas party research. The study reported – amongst other things – that a quarter of Scottish responders said they were apprehensive about their work’s festive get together weeks before the actual event. The findings showed good reason […]
29 November 2016 · Igniyte
In the Press
Smallbusiness.co.uk has reported on Igniyte’s Christmas survey which reveals the unfortunate pit-falls of the holiday season for British workers. The highlights of the study show that, with the help of alcohol, one in three employees flirted with their colleagues. Furthering this, another quarter have made a move and kissed a co-worker. With most people now […]
28 November 2016 · Igniyte
In the Press
With the festive season soon upon us, Igniyte has released fresh findings about worker’s Christmas party habits, which were reported in City AM. The study found that, with plenty of booze flowing, one in three employees have flirted with their colleagues. A gung-ho one in four went further and kissed a co-worker. What This Means […]
26 November 2016 · Igniyte
In the Press
Igniyte Managing Partner Simon Wadsworth wrote for Marketing Tech this week to discuss the critical points and factors in maintaining a positive online reputation in the digital age. Among the subjects addressed was Igniyte’s 2014 Business of Reviews report. This highlights the rising concerns of managers about how online reviews can have a direct impact […]
23 November 2016 · Igniyte
Blog
It’s no secret that the mainstream media industry has changed in a previously unimaginable way over the past decade. Beyond the Internet allowing news to travel almost instantaneously across all areas of the planet, the arrival of smartphones, tablets and wearable tech is also letting people stay more up to date and connected than ever […]
22 November 2016 · Igniyte
In the Press
Reputation is a factor for all businesses – regardless of their size. Because of this, Igniyte has recently worked with Small Business to look at the challenges facing British SME in the technological age and how businesses can work to overcome these. From reviewing where your brand appears online, to ensuring your team is well […]
21 November 2016 · Igniyte
Blog
Proud parents are increasingly posting content, especially pictures, concerning their children on social media sites like Facebook and Instagram. But total strangers can potentially view social media content, so this raises a key question. By pursuing this action, are you damaging your child’s reputation online? Parents on social media Social media use is rising rapidly among […]
15 November 2016 · Igniyte
Blog
Consumers are increasingly using online reviews to engage with businesses and, ultimately, inform their buying decisions. By the day, it is becoming ever-more vital to ensure that online reviews are honest. Fake content can damage your company’s reputation online. Power of honest online reviews In 2014, research from Bright Local[1] indicated that 88% of consumers trust […]
4 November 2016 · Igniyte
In the Press
Smallbusiness.co.uk featured our latest research of business professionals whilst also discussing how small businesses can work to manage negative reviews. With unmoderated review sites and forums rising, it is becoming increasingly difficult to manage reviews directed at your business. In line with this, almost 19 per cent of those taking part in the research said […]
26 October 2016 · Igniyte
Blog
Samsung started rolling out the Note7 on 19th August 2016. Reports soon emerged that the Note7 was prone to overheating, causing some devices to catch fire. Dissatisfied customers aired their displeasure with Samsung on social media sites like Twitter, creating memes which harmed the firm’s brand online. Dealing with the problem, Samsung rolled out an […]
25 October 2016 · Igniyte
In the Press
The Times recently ran a piece on how UK businesses can turn negative online comments to their advantage. The Times cited Igniyte’s Marketing research showing that, last year, malicious online comments were a major problem for over half of UK businesses. Marketing Strategies However, bad publicity can actually be useful as a marketing tool. The […]
9 September 2016 · Igniyte
Blog
The Olympics is the world’s biggest sporting event. According to the Guardian, 90% of the British population watched at least 15 minutes of the London 2012 Olympics. The Olympics serves as a major marketing opportunity for firms. It allows them to promote their brand ideals to a massive audience. The 2016 Olympics will be held […]
1 August 2016 · Igniyte
In the Press
A bid has been put in for US agrochemical firm Monsanto by German pharmaceutical and chemicals organisation Bayer. This is despite raising reputational issues. Reputation Bayer-Monsato American news broadcaster CNBC spoke to Igniyte with regards to the potential impact this deal could have on Bayer’s reputation. Managing Director Simon Wadsworth commented: “Monsanto has poor reputation […]
27 May 2016 · Igniyte
Reports
Unlike a printed newspaper; online news, comments and social posts can last forever. In an age where information is shared online in an instant; individuals and companies are now finding that personal data, comments and articles are stored indefinitely and published online for the world to see. Protecting company & executive reputation is more important […]
23 March 2016 · Igniyte
Blog
Igniyte was asked by the Competition & Markets Authority (CMA) to contribute to an investigation into fake online reviews. Following this, the CMA produced an investigation report, detailing the action they will take against any website or company in breach of the guidelines set. The CMA announced they had taken action against Total SEO & Marketing […]
10 March 2016 · Igniyte
Blog
Your company’s reputation accounts for a significant portion of its overall value. In other words, if you learn how to improve corporate reputation for your business, you can ensure that your brand maintains the consumer trust required to generate revenue. Valuable asset The Quoted Companies Alliance and BDO released their latest small and mic-cap sentiment […]
9 March 2016 · Igniyte
Blog
Businesses are slowly starting to realise that marketing and customer services go hand-in-hand. Customer service issues are largely making their way online and it’s generally those in the online marketing team who are responsible for dealing with them. But when the two departments don’t communicate, messages are inconsistent and complaints aren’t dealt with in the […]
22 October 2015 · Igniyte
Blog
Igniyte contributed to a report conducted by The Competition and Markets Authority (CMA). The report showed what companies shouldn’t do when they use a review management strategy to manage their reputation online. Online reviews and endorsements This year, the CMA launched an investigation of companies and review sites who offer paid endorsements and post fake […]
1 July 2015 · Igniyte
In the Press
Popular travel news site, Travel Daily News, has used Igniyte’s research to report on the Competition & Markets Authority (CMA) investigation into fake online reviews and paid endorsements. The CMA has released an initial investigation report into businesses in the UK writing or commissioning fake online reviews. The investigation launched in February 2015 and the […]
22 June 2015 · Igniyte
In the Press
The BBC asked online reputation experts, Igniyte, on the BBC Breakfast show to offer expert comments on the release of a new Competition & Markets Authority (CMA) investigation report. The report covered an investigation the CMA launched in February 2015 into fake online reviews and paid endorsements. The CMA asked Igniyte to help them in […]
19 June 2015 · Igniyte
In the Press
National UK newspaper The Telegraph has published Igniyte’s Business of Reviews research revealing that negative online content and reviews online reviews are costing one in five British businesses more than £30,000 a year. The detailed article describes how our research finds that most UK business owners – 75% – admit that online reviews are very […]
1 June 2015 · Igniyte
Reports
Research commissioned by Igniyte looks into the real cost of reviews online to businesses in the UK. 1,000 companies across the UK were surveyed to find out how conversations online were impacting on their business financially, and in terms of their reputation. The findings – illustrated here, suggest that unsubstantiated reviews and forum posts, trolling, and […]
24 April 2015 · Igniyte
Blog
We live in the social media era, in which the majority of us are connected to a network and can exercise our right to freedom of speech. More than 50 per cent of online adults now use two or more social media sites, a significant increase from 2013, according to an article published by PEW […]
19 February 2015 · Igniyte
Reports
How do you keep today’s tech-savvy young people safe, while allowing and encouraging them to enjoy the benefits of engaging across social media? The online safety of young people matters. What steps can you take to help your teenagers create the online CV and presence employers and admissions tutors are increasingly looking for? Igniyte’s ‘Young […]
21 January 2015 · Igniyte
Blog
Considering the role that reputation has to play in every facet of public life in modern Britain, Igniyte explores the key role of reputation management in the public sector. What Lengths Do the Government Have to Go To? Increasingly, reputation management is vital across every industry and every sector, yet when it comes to the […]
14 January 2015 · Igniyte
Blog
With the possibility that Internet trolls could now face two years in jail, Igniyte explores what it could mean for your online reputation. What Is Internet Trolling? In the ‘age of social media’ Internet trolling is one of the most prominent threats to anyone’s online reputation. Different from simply leaving a review, trolling, is where […]
15 December 2014 · Igniyte
Reports
Personal reputation management – a guide The Internet started its life as an open research tool, and therefore privacy of information was less important than the need for information to be readily available and searchable. Whilst in the early days the content was predominantly text, today, images and video are shown in search results. A […]
14 December 2014 · igniyte
Reports
In a study commissioned by Igniyte, 500 business owners and higher decision makers representing organisations across the UK were asked to consider issues relating to company online reputation and how it impacts on their business. The Reputation Report: An overwhelming 88% of the businesses studied believe that having a positive online presence is important to the […]
14 December 2014 · Igniyte
Blog
An article published on the Econsultancy website about Online Reputation Management talks about whether companies should use it and the right and wrong practices of managing your online presence for your customers. If your brand or company is in the business of selling a nonchalant, care-free and ‘cool’ attitude, then you may not care about […]
9 October 2014 · Igniyte
Blog
Travel Click Holidays (www.travelclickholidays.co.uk) an online travel agency has closed after negative reviews appeared on customer review sites and forums. The Enfield based company sold package holidays and flights to several destinations, which included Dubai, Las Vegas, Cyprus and Greece. The company website stated that the business was closed for maintenance. However, a statement from the […]
29 July 2013 · Igniyte
Blog
Following months of suspected algorithm changes and fluctuating page rankings, Google’s second official algorithm update went live late Wednesday afternoon. With webmasters braced for the impending effects, the Penguin Update 2.0 has been rolled out to further clamp down on web spam and encourage good SEO practice. Google’s initial Penguin update was rolled out in […]
27 May 2013 · Igniyte
Blog
“The primary responsibility for the downfall of HBOS should rest with Sir James Crosby, architect of the strategy that set the course for disaster, with Andy Hornby, who proved unable or unwilling to change course, and Lord Stevenson, who presided over the bank’s board from its birth to its death”: cutting words from a report […]
5 April 2013 · Igniyte
