In the Press

Published findings that negative online content can ruin a business

1 June 2015 · Igniyte

National UK newspaper The Telegraph has published Igniyte’s Business of Reviews research revealing that negative online content and reviews online reviews are costing one in five British businesses more than £30,000 a year.

The detailed article describes how our research finds that most UK business owners – 75% – admit that online reviews are very important to their financial and reputational status. And that 1 in 6 say that unfair negative posts could actually destroy their business completely.

The research also finds that UK companies are spending significant amounts of money trying to deal with malicious posts, with 18% spending up to £30,000 to try and challenge online posts.

You can read the article in full here and download the Business of Reviews report free here to learn more about what this research finds. Igniyte services include challenging negative content online and online review management and strategy. We can even help to train your teams to manage online reviews in the right way – so they don’t harm your business. Get in touch with Head of Content Fiona Broomfield if you’d like to discuss an online review strategy for your company or if you’d like further information on the report.

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