In the Press
Simon Wadsworth, Igniyte’s Managing Partner and Founder talks to The Telegraph about the problem with fake reviews and how online reviews can make an impact on the business. The article explores, in detail, how there is a thriving black market for reviews for products and services, bought and sold in their thousands- written by robots, […]
26 July 2019 · Igniyte
Blog
Yes, absolutely and here’s why… In the fifth of our blog posts about the upcoming GDPR (General Data Protection Regulation), we are looking at what Brexit means for GDPR. By definition, GDPR is an EU data protection standard that applies to all businesses that deal with the EU. However, despite Brexit, British companies are still […]
16 April 2018 · Igniyte
Blog
Reputation is key to any business’ success and how this reputation appears online is becoming increasingly significant. Online reviews are gaining in influence and more and more people are going online to research a company or product before purchasing. With this trend only set to rise in 2016, it’s essential for brands to take a […]
29 December 2015 · Igniyte
In the Press
Market research and consumer insight news website, Research Live, covered Igniyte’s latest research on the Business of Reviews, which revealed that 51% of UK businesses have been affected by online reviews in the past year. The research, commissioned by Igniyte and conducted by OnePoll, surveyed 1,000 UK business owners or higher managers on the effect of […]
1 June 2015 · Igniyte
In the Press
National UK newspaper The Telegraph has published Igniyte’s Business of Reviews research revealing that negative online content and reviews online reviews are costing one in five British businesses more than £30,000 a year. The detailed article describes how our research finds that most UK business owners – 75% – admit that online reviews are very […]
1 June 2015 · Igniyte
Blog
Igniyte has been working with consumer-facing customers for a number of years guiding them on how to deal with online commentary and reviews about their company or brand. Due to the authority of some review websites and forum platforms online, online marketers are having to deal with negative conversations appearing for searches of their company and […]
22 May 2015 · Igniyte
In the Press
If you want to protect your online reputation forever you need to develop an online reputation management strategy that can be put into place after your death. Facebook recently released a feature in the US to help users safeguard their online reputation beyond the grave. Your online reputation will outlive you There are a number of reasons, […]
12 March 2015 · Igniyte
Blog
If someone posts an offensive or defamatory comment about you or your company online, you may be faced with an online reputation management crisis that is difficult to control. This week, Igniyte explores why trolling is potentially a big issue for small businesses. What is trolling? Online trolling is when someone deliberately posts a provocative […]
24 February 2015 · Igniyte
In the Press
Igniyte featured in an article for the Communicate Magazine, Dark Arts: defending against reputational harm, defamation and online libel requires skill and artistry. Defending a brand’s reputation can be something of an art. Defending a reputation online is akin to battling the dark arts. Each time a safeguard is put in place, those intending to […]
14 November 2014 · Igniyte
In the Press
Igniyte’s director Simon Wadsworth featured in the Irish Times in Netfix: cleaning up your reputation online, exploring the right to be forgotten. Online Reputation Management Has Become More Popular in Light of Right to be Forgotten Ruling Recently, the Irish Times featured an article exploring the popularity of online reputation management. Notably, this has surged […]
1 August 2014 · Igniyte
