Blog
Nowadays, a single negative comment or review can spread like wildfire, significantly impacting a brand’s reputation. The immediacy and reach of online platforms mean that negative content can quickly gain traction, making effective damage control more crucial than ever. This blog explores the strategies businesses can employ to manage and respond to negative online content […]
23 January 2024 · Roz Sheldon
In the Press
The Business Reporter has published some of the key findings from Igniyte’s latest research on how online reviews have affected UK businesses. The paper, distributed with The Daily Telegraph, The Sunday Telegraph and City A.M. has reported on Igniyte’s findings from our Business of Reviews report, including the discovery that more than half of the […]
1 June 2015 · Igniyte
In the Press
National UK newspaper The Telegraph has published Igniyte’s Business of Reviews research revealing that negative online content and reviews online reviews are costing one in five British businesses more than £30,000 a year. The detailed article describes how our research finds that most UK business owners – 75% – admit that online reviews are very […]
1 June 2015 · Igniyte
